This document provides information about ChampionsWay and PerfectMIND and discusses social media marketing for martial arts studios. It outlines the roles of the studio owner, front desk staff, and other employees in social media. It addresses common myths about social media and the importance of using metrics and data to plan, measure, and adapt social media strategies. The key takeaways are the roles of different parts of the business in social media, why reports and data are important, and how to effectively use social media to benefit the studio.