Engaging Through Social Media - a guide for civil servants
Lu Lan Government Relations Expert
1. Lu Lan
ADD: West 213, #225 Chaonei Dajie, Beijing, China
MOBILE: +86-186-1159-3392, 13910871896
EMAIL: lulanwork@163.com, lulan@gmail.com
SUMMARY
Creative strategist and accomplished manager and event planner offering 19 years’
experience in government public relations and consulting as well as engaging
government departments to influence public policy in the field of Internet governance
and cyber security. Hands-on experience in Internet management, governance
planning and execution. Inspirational leader with proven record of coordinating
relations between Internet companies and government agencies, such as the State
Council Information Office and Ministry of Publicity Department. Team builder with
strong government and media relations to facilitate communication and improve
business’ overall performance.
CORE COMPETENCIES
Government Management▪ Media Relations▪ Event Planning▪ Policy Consulting▪
Presentation and Analytical Skills▪ Meticulous Attention to Detail ▪ Team Building
and Management
EXPERIENCE
Dec, 2004 - Present
State Council Information Office/State Internet Information Office/Cyberspace
Administration of China
Initiated and organized Internet industry forums and roundtables such as the China-
ASEAN cyberspace forum, World Internet Conference (WIC), US-China Internet
Industry Forum (seven conferences), China-UK Internet Roundtable, and China-ROK
Internet Roundtable.
Successfully launched the first BRICS Internet roundtable, maintained relations with
the BRICS countries, established solid mechanism for cooperation among BRICS
countries.
Represented Chinese government in various international ICT gatherings.
In charge of fostering official communications for Chinese government with
Microsoft, Google, Facebook, Thomson Reuters, WSJ and major ICT corporations
and media companies.
Coordinated official meetings for Chinese officials with counterparts from around the
world.
Assisted and mediated for Chinese ICT companies and corporations. Provided policy
2. consulting and strategic planning for major internet companies in China. Maintained
relations between government/commercial websites and government agencies.
HIGHLIGHTS DURING SERVICE
In early 2010, represented Chinese government in rounds of negotiations with Google
before its service was transferred back to Hong Kong.
Provided in-depth analysis of Internet public sentiments to government think tanks.
July, 1995 – Dec, 2004
China Daily media group
Established China’s first English language news website: chinadaily.com.cn.
Launched China Daily’s subsidiary weekly newspaper “ the Garden Gazette” in
1999 .
Proficiency Certified professional, ensuring the creation of powerful content in order
to generate leads as well as enhance customer network, brand image and market
share.
Well versed in mentoring trainees in creativity and transformational learning while
composing and editing promotional, journalistic and training material.
EDUCATION
2001-2002
Visiting scholar, Auckland University of Technology, New Zealand.
1992-1995
Renmin University of China, Master in History.
1984-1988
Nanchang University, Bachelor in History.
OTHERS
Fluent written and spoken English/mandarin Chinese/ Hakka Chinese.
Married with one daughter.