2013 Celebrate the Game at the Playboy Mansion

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2013 Celebrate the Game at the Playboy Mansion

  1. 1. WELCOME All#$Star$Celebrity$$$Kick#Off$Party$$$$$$$WHO:$$$$$$$$$$$$$$$Exclusive$to$VIPs,$$$$$$$$$$$$$$$$$$$$$$$$$$$$$sports/entertainment$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$professionals$$DATE:$$$$$$$$$$$$$$$Mon.,$July$15,$2013$$$LOCATION:$$$$$Playboy$Mansion$$TIME:$$$$$$$$$$$$$$$$8:00pm$–$2:00am$$$ATTIRE:$$$$$$$$$$$$Sexy$Cocktail$$BENEFITING:$$$Artists$&$Athletes$$ENTRY:$$$$$$$$$$$$$$Invitation$Only$
  2. 2. Flo$Rida$ Jeremy$Piven$Chad$Ochocinco$ Jamie$Foxx$ Blake$Griffin$ Chris$Bosh$TONY$GONZALEZ$$$keyshawn$johnson$$$$$SUGAR$RAY$LEONARD$$$$$jarde$leto$$$$$ZACH$LEVI$$$$$reggie$bush$$$$$$$$$$$$$mark$sanchez$$$$RAY$LEWIS$$$$$willie$mcginest$$$$$SHAWNE$MERRIMAN$$$$$lamar$odom$$$$$CARMELO$ANTHONY$MILES$AUSTIN$$$$$paul$pierce$$$$$WARREN$MOON$$$$$luke$walton$$$$$JOE$THIESMAN$$$$$omar$miller$amar’e$stoudemire$$Eddie$Cibrian$&$LeeAnn$Rimes$Kim$Kardashian$
  3. 3. !  !!Celebrity$Poker$Tournament$!  $$Playboy$Playmates$$!  $$Celebrity$GiUing$Suite$!  $$Silent$aucVon$to$benefit$designated$$$$$$$$$$$$charity$(2013$TO$BENEFIT$ARTISTS$&$ATHLETES)$!  $$Past$performances$included$"  $$LMFAO&"  &&Jamie&Foxx&"  &&Flo&Rida&&"  &&DJ&Irie&"  &&DJ&Eddie&George&"  &&DJ&Marcellus&Wiley&"  &&Pussycat&Dolls&Flo RidaLMFAOJamieFoxx
  4. 4. " !!Category!Exclusivity!!" !!“OfficialPresentingSponsor”!!!!" !!Logo!on!Step!n’!Repeat!at!arrival!area!for!athletes,!celebrities,!media!!" !!Logo!on!poker!tables,!video!screens,!or!gobos!inside!the!venue!" !!Logo!on!event!invitations!sent!out!to!all!distinguished!guests!!!" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!!" !!Models!in!sponsor!clothing!can!be!featured!on!the!red!carpet!!" !!Inclusion!in!the!VIP!gift!bag!(given!to!celebrities,!athletes!&!distinguished!guests)!" !!VIP!Shuttle!for!all!guests!!" !!VIP!Poker!(8!per!table)!–!each!table!to!feature!celebrity!talent!!" !!Drive!on!passes!and!VIP!transportation!for!Sponsor’s!guests!" !!VIP!Cabanas,!bottle!service,!VIP!table!!!" !!Sponsorship!recap!and!“first!right!of!refusal”!" !VIPcredentialstotheeventcanbepurchasedatanadditionalcost
  5. 5. " !!Category!Exclusivity!!!!" !!Sponsor!displays!in!your!area!for!photos!(sponsortoprovidedisplaymaterials)!!" !!Gifting!suite!located!on!the!front!lawn!for!full!access!to!all!media!covering!the!event!" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!(additionalcosttosponsor)" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!" !!Product!quantities!can!range!from!50R200!(basedonwhatyouwanttogiftcelebrities)!!" !!Sponsor!to!have!designated!area!to!display!as!they!choose!(Productioncompanytocoordinatesponsorsdisplaysandareainadvance)" !!VIP!Shuttle!for!all!guests!from!designated!lot!" !!Option!to!bring!an!event!photographer!!" !!Photos!from!event!on!disk!and!available!for!digital!download!" !!Sponsorship!recap!and!“first!right!of!refusal”!" !VIPcredentialstotheeventcanbepurchasedatanadditionalcost
  6. 6. SOCIAL MEDIA PACKAGE – !Player$Press$(online):$Campaign:! ! ! !Component$ !Total$Cost$ !!PlayerPress.com!–!Playboy!Party ! !Twitter!Stream!Web!Page! !$15,000! !!PlayerPress.com!R!!Playboy!Party! ! !CoRBranded!Tweets! !$10,000! !!PlayerPress.com!–!Playboy!Party! ! !Banner!Advertising! !$5,000! !!! ! ! !TOTAL!VALUE:! $30,000! !PlayerPress.com$#$Twitter$Stream$Web$Page$$PlayerPress.com!to!create!a!custom!web!page!(www.playerpress.com/celebratethegame)!to!stream!all!tweets!from!the!party!and!from!pro!athletes!and!guests!using!the!TBD!hash!tag.!!For!example!when!event!guests!tweet!the!hash!tag!(#celebratethegame)!in!their!tweets!it!will!appear!in!the!realRtime!Twitter!stream!on!the!web!page.!The!web!page!to!be!coRbranded!and!will!include!event!sponsors!logos!on!designed!page!skins.!PlayerPress.com!Twitter!board!can!also!be!projected!on!a!screen!at!the!event!so!guests!can!see!their!tweets!on!the!board.!!Value:!$15,000!!!!PlayerPress.com$#$Co#Branded$"Tweets"$Brands!can!launch!a!PlayerPress.com!Twitter!campaign!by!having!us!update!all!our!followers!(25K+)!on!multiple!accounts!with!"tweets"!about!the!Celebrity!Kickoff!Party!the!week!of!the!ESPYS!and!the!Twitter!stream!webRpage.!Tweets!can!link!to!a!sponsor!website.!CoRbranded!PlayerPress.com!"Tweets"!are!based!on!a!PPF!(PriceRPerRFollowerRPerRTweet)!rate!and!are!meant!to!drive!more!followers!to!the!coRbranded!Twitter!stream!webRpage!or!sponsor!website.!!!Cost:!$0.05!(per!tweet/per!follower)!!!!Value:!$10,000!(8x!CoRBranded!Tweets)!!PlayerPress.com$#$Banner$Advertising$PlayerPress.com!to!provide!highRimpact!"aboveRtheRfold"!banner!advertising!on!our!network!to!promote!the!Twitter!stream!webRpage!or!sponsor!website.!We!can!offer!a!Leaderboard!Banner!ad!slot!(728x90)!on!the!header!to!appear!on!runRofRsite.!!Creative!Development!=!$1,000!Fixed!Ad!Slot!(RunRofRSite)!=!$4,000!Value:$$5,000$$
  7. 7. Gifting LayoutFront LawnBAR
  8. 8. forthcoming.Rev9:00pm-2:00amFrontLawn,BackLawn&PoolArea2DN12 0"120"VIP5AERIAL ARTIST16 0"200"STAGEVIP1 VIP2 VIP3 VIP4VIP6VIP7VIP8VIP9VIP10VIP11VIP12 VIP13VIP14VIP15AERIAL ARTISTCENTER BARDANCE FLOORMANSIONPOOL156"HEDGE ROWVenue Layout
  9. 9. A Branded Management Event Production

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