1. C R Y S T A L N A O M I C R O S B Y
crystal@thecrosbys.net ● www.crystalnaomi.com ● Fairfax, Virginia 22030
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CORE COMPETENCIES
Social Media Savvy
 Digital native and lifelong obsessive of all things technology (including social media)
 Community management and audience development
 Curation management and content promotion
 Ability to identify strategic use of social media platforms
Communication and Branding
 Eye for design – make it look great!
 Strong relationship building skills
 Demonstrated ability to communicate clearly and effectively at every level
Problem Solving & Creative Thinking
 Ability to work in a challenging, changing environment
 Project and program management
 Government and financial services experience allows for understanding of and working within
heavily regulated environments
EDUCATION
MA, Communication (New Media)
Regent University, 2005
BA, Communication (Public Relations)
Minor, Business Administration
George Mason University, 2002
RELEVANT EXPERIENCE
Digital Brand Strategist, Corporate Marketing
Carlisle & Gallagher Consulting Group ● Jacksonville FL ● Jun 2011 – Present
Corporate Marketing team sought expertise on social media trends and strategies. In October 2012,
proposed the creation of current role to manage social media properties and digital branding.
 Conducted a digital brand audit and identified branding gaps and remediation roadmap
 Managed day-to-day operations on social media properties – Twitter, LinkedIn, SlideShare,
YouTube, Google+
o Increased Twitter +9x to 652 followers (from 70 in Oct 2011)
o Increased LinkedIn +3x to 3567 followers (from 1098 in Oct 2011)
 Developed social media strategies for all thought leadership campaigns
 Established and maintained relationships with targeted influencers on social media
 Developed corporate brand style guide and related collateral to educate employees on proper
use of corporate design elements
 Established employee social media guidelines and provided social media education and training
 Identified gaps in social media presence and created a social media expansion plan and
operations workflow, deployed the expansion throughout 2013

2. C R Y S T A L N A O M I C R O S B Y
crystal@thecrosbys.net ● www.crystalnaomi.com ● Fairfax, Virginia 22030
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Communication Consultant, Top 4 U.S. Bank
Carlisle & Gallagher Consulting Group ● Jacksonville FL ● Jun 2011 – Sep 2012
 Outside of assigned responsibilities, developed, designed, and delivered organization-wide
seminars on social media:
o Social Karma: impact of social, case studies, importance of connections
o Socialopoly: analysis of social media used by financial services
 Developed executive level dashboards, templates, and briefing materials
 Created a stakeholder communication plan and implementation matrix
 Coordinated activities with client groups, documented next-step activities
Program Analyst, Office of the CIO
Executive Office of the President ● Washington DC ● Oct 2006 – Jun 2011
Created and reviewed all communication (web, print, presentations, email, etc.) to reflect a consistent
branding voice for the White House IT service provider.
 Managed conversion of intranet site from static HTML site to Drupal-based one-stop portal for
3,000 customers – received Gold Award
 Created and implemented branding and communication plan for Connect!, enterprise-wide
remote access service – received Bronze Award
 Created messaging content and presentation design for CIO communication to staff, customers,
Congress, etc.
 Developed and managed Innovation Workshops for staff development and education (featuring
guests from Google, Apple, Microsoft)
 Participated in strategic planning, core value development, program and project management
administration, and business model shift activities
Web Manager and Coordinator, Membership Programs
National Beer Wholesalers Association ● Alexandria VA ● Jan 2004 – Oct 2006
 Managed public web presence – developed new content, managed ongoing site maintenance,
and coordinated contracted development work
 Expanded online content and usability of events and public affairs content
 Managed, branded, and promoted annual convention seminar series with 25+ speakers and
1,500 attendees
TECHNICAL SKILLS
 Expert understanding of social media platforms, uses, audiences, and emerging services
 Document design expert (e.g. PowerPoint, Word, Excel, InDesign)
 Digital imaging and web design products (e.g. Adobe CreativeSuite,,, PhotoShop and Illustrator)
 Content Management Systems/CMS (e.g. Drupal, WordPress)
 HTML, PHP, and CSS coding capabilities
 Operating Systems—Apple Mac (25+ years); Microsoft Windows (15+ years)
 Other software/services: WebEx, Adobe Connect, Adobe Captivate