This document discusses marketing communications and the role of marketing communicators. It defines marketing communications as the practice of advertising, branding, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, and sales promotion. The purpose is to prepare for and assist with sales using various communication channels. It outlines the key elements of marketing communications for hotels as branding, public relations, and marketing. Branding involves building brand identity through consistent messaging. Public relations manages information between an organization and the public to develop goodwill. Marketing is the process of communicating a product's value to customers. The marketing communications department supports sales and marketing through promotional materials, advertising, and developing the hotel's image.
Marcom Matrix is a marketing and communication agency from Gujarat, which offers you customised solutions according to customers needs. Call SUJIT:-7567883364
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Marcom Matrix is a marketing and communication agency from Gujarat, which offers you customised solutions according to customers needs. Call SUJIT:-7567883364
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
We are a small agency with big talent
One thing that isn’t small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
First station media provides a services of website, digital marketing and branding services in Milwaukee. We create unique brands designed specifically for your business. For more information, visit our website www.firststationmedia.com
At Infinity Advertising, we believe in the power of ideas. Our comprehensive Advertising Agency is based in Cairo, but we work with clients near and far in order to help them transform the way they do business.
Every great client alliance starts with a strategy. When we partner with clients for full-services ,we devise a plan of attack to capture audience attention and ensure long-term success.
Marketing Communication Training PresentationCody Krell
I was selected to create and present a marketing communication training presentation for the new expanding department in the Kansas City Region. This was an honor to be chosen for this opportunity and this was my first chance to expand on my marketing knowledge and experience, I want to keep expanding on my marketing and training abilities.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
We are a small agency with big talent
One thing that isn’t small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
First station media provides a services of website, digital marketing and branding services in Milwaukee. We create unique brands designed specifically for your business. For more information, visit our website www.firststationmedia.com
At Infinity Advertising, we believe in the power of ideas. Our comprehensive Advertising Agency is based in Cairo, but we work with clients near and far in order to help them transform the way they do business.
Every great client alliance starts with a strategy. When we partner with clients for full-services ,we devise a plan of attack to capture audience attention and ensure long-term success.
Marketing Communication Training PresentationCody Krell
I was selected to create and present a marketing communication training presentation for the new expanding department in the Kansas City Region. This was an honor to be chosen for this opportunity and this was my first chance to expand on my marketing knowledge and experience, I want to keep expanding on my marketing and training abilities.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Established in 2011, The Influencer Network (TIN) is a boutique PR and social media marketing agency that connects brands to a diverse and engaged audience through the power of social influencers & media networks.
Our substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online and offline.
By harnessing the influence of media, celebrities or bloggers, your brand gains access to a leading cross-platform media network specifically designed for men and women of all ages.
TIN focuses on six key areas: Marketing Consultancy, Influencer Marketing, Public Relations, Blogger/Talent Management, Social Media Marketing and Special Projects.
Pinacom Media Limited is an experiential marketing & event management agency which is focused on giving entrepreneurs & businesses quality & long term marketing solutions
Who are Ascesis and what is it like to work with them?
This will give you an overview of how Ascesis works and what marketing and digital services they can offer you.
Timmons & Company Capabilities | Advertising Agency Philadelphia | Markting C...Rich Timmons
We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget. We welcome the opportunity to discuss your marketing challenge.
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An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
Nice to meet you. I'm the founder and president of Off The Ground, a full-service marketing agency geared towards helping early stage startups with all their branding and marketing needs.
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
Hospitality Growth Solutions - Increasing Revenues through Proven Solutionswcole
Hospitality Growth Solutions solves your budget issues through diverse steps including sales representation, specialized training and unique budget conscious marketing.
2. What is Marketing Communications?
Communications?
Marketing?
Advertising?
Public Relations?
Event Organising?
Flyer Design?
Press Releases?
Product Bartering?
Prepared by Tom Zheng
7. Marketing Communicators, we are …
professionals who practice advertising, branding, brand language, graphic
design, marketing (including direct marketing and online marketing),
packaging, promotion, publicity, sponsorship, public relations and sales
promotion.
In brief, we make everything ready before sales kicks in. And we assist
continued sales utilising a wide range of communication channels which we
maintain to be readily available and operate smoothly.
Prepared by Tom Zheng
8. Marketing Communications
Area Director of
Communication & PR
Melissa Cheng
Area Marketing Communications
Manager
Jessica Chen
Area Marketing Communications
Manager
Tom Zheng
Marketing
Communications
Executive
Sarah Zhang
Marketing
Communications
Executive
Christina Deng
Marketing
Communications
Executive
Nina Yao
Marketing
Service Specialist
Marketing
Service Specialist
Cindy Feng
Marketing
Service Specialist
Calvin Song
Marketing Communicators in this Hotel Cluster
Prepared by Tom Zheng
9. Three fundamental elements of hotel MarCom are …
• Branding
• Public Relations
• Marketing
Prepared by Tom Zheng
11. Branding is …
… analysis, planning and manipulation of how a product, product line or brand is
perceived in the market. Brand identity is built through a commitment to marketing
and is achieved by consistent delivery and consistent communications with your
audience.
Prepared by Tom Zheng
12. OBJECTIVE
TIMELINE
We achieve branding through the following …
• Hotel Logo
• Corporate Design Guidelines
• Handling of Hotel Promotional Collaterals
• F&B and Room Advertising Procedure
• Photo Library
• Collateral Library
• Hotel Photo/Video Shooting
• Inventory Check
Prepared by Tom Zheng
13. there comes in
OTHERS
When Brand Identity Is Maintained Consistently, we
like to spread the word …
Prepared by Tom Zheng
14. Public Relations Is BIG in the Hotel Industry!
Public Relations is the practice of managing the flow of information
between an individual or an organisation and the public.
Public Relations and Better Service together make a hostel a star
hotel.
Prepared by Tom Zheng
15. • Handling Media Interviews
• Organising Media Gatherings
• Handling Press Conferences
• Official Statements and Interviews
• Photographing & Filming
• Media Calls
• Press Releases
• Hotel Donations
• VIP Reception
Forming and Keeping Healthy Bonds with the Public
Prepared by Tom Zheng
16. Marketing, the art of selling …
Marketing is the process of communicating the value of a product or
service to customers. Marketing might sometimes be interpreted as the
art of selling products, but selling is only a small fraction of marketing.
Advertising is just one part of marketing. Marketing is the strategy used
in, and the practice of, promoting a product or service to the customer.
Prepared by Tom Zheng
17. Hotel Marketing, in terms of the MarCom Department
• Barter Agreement
• Directing Mailing
• Advertising
• Event Organising
Prepared by Tom Zheng
18. All in All, hotel MarCom should …
support and energise the Sales & Marketing Department in terms of
promotional material, advertising and developing the Hotel’s image.
Prepared by Tom Zheng
The global reservation offices include:
Charleston, SC, USA / Salt Lake City, UT, USA
Mexico City, Mexico / Sao Paulo, Brazil
Birmingham, UK / Tokyo, Japan
Guangzhou, China / Manila, Philippines
Baguio, Philippines / Bucharest, Romania
IHG has a global network of Central Reservation Offices handling calls in over 26 languages
When users visit cn.ihg.com from their mobile phone browser, we will auto-detect their specific device and serve up this new “mobile-optimized” site which provides a very fast performance, mobile specific experience & flow as well as many smartphone features like tap and call. 当客户使用手机浏览时,网站会自动辨别并转到此专为移动设备优化的手机站点, 而操作就像市面上的智能手机一样, 还加入了“一点就拨打” 的功能。
Background:
Travel Reviews are a Competitive Necessity
Our direct competitors are now inviting original travel reviews– to compete with TripAdvisor (most recent launches: Starwood, Marriot)
Reviews are an essential part of the purchase process
Our customers are already sharing (positive) reviews on OTAs: providing their growth at our expense
From 2001 to 2010 > 222,571 reviews have been posted for IHG hotels on Trip Advisor and the growth is exponential
3750 IHG hotels already have accounts with Trip Advisor for replying to user reviews and comments
Travel Reviews drive web revenue
Increase SEO traffic by up to 15% and increase on-site conversion by 10-30%
Web Direct driver
Pilot timeline
Early Jun - Pilot launch for Indigo Brand (2 hotels)
Late Jun - Pilot launch for key markets – Beijing & Shanghai (all brands, 49 hotels, 4 languages)
Q3 2012 - full launch (all hotels, all brands)
Quantity:
Phase 1 cross-sell at end of HeartBeat survey. Future phases will integrate further
- Kicking off initial efforts with seeding campaign to those that stayed in the last 3 months
- Will enable ability for hotels to direct in-hotel traffic to a brand.com vanity URL E.g. hotelIndigo.com/GuestReviews
Conversation:
- BazaarVoice have a Shout-It tool that enables social login and high rates of sharing on social networks. Reviews that have passed moderation will
Working with Cymfony to have a widget equivalent to TripAdvisor widget to allow access to reviews and ease to reply. Did not want to create yet another tool for hotels to adopt.
Will have same Best Practices and training as we have for Social Listening and Cymfony
RCC social care team
Capable of providing in-language support
CNCRO team will set up social media monitoring team by end of April
GC hotels will manage the review response via Cymfony
IHG will support two levels of moderation (one automated, one manual through vendor based on rules)
Collection:
Process in place to ensure we verify that all reviewers stayed at the hotel they are rating
Forms for each brand slightly different (brand hearted questions)
Moderation:
Automated AND manual moderation (key reason to go with BazaarVoice)
Intent is to allow visitors to easily see Rating score and number of Reviews.
This is nothing new for Hotels ….other than increased volume
We are leveraging our Social Media efforts where possible
This will drive Web Revenue, Guest Satisfaction & Hotel Quality
Driving Quantity, Authenticity and Conversation are the Keys to success
Year Established -2003
Business Model -C2C, B2C
No. of Registered Users - 370M
E-Commerce Market Share - 80% (C2C), 48.5% (B2C)
Average Daily Transaction Value - $630M
A section on Taobao dedicated to travel related products including air tickets, hotel booking, tour packages;
Why choose TAOBAO?
* CNCRO team will support the AliWangwang conversation
Users will be directed to hotel detail page on our China Website; All the user search data – (dates/hotel/rates) will pop-up at the page.
Hotel needs to manage their own account for Alipay
* After the confirmation, all the information will be sent back to taobao as user’s transaction records.