Candlelight Communications is a Jakarta-based strategic communications and branding company. They offer integrated communications solutions to help clients align their brand identity and image. Their services include brand design, communications development, marketing communications, social media strategy, and training. They aim to be a reliable partner for small and medium businesses to harness communications and positively impact their bottom line.

1. IT’S A
BRAND
NEW WORLD
CREATING LIGHT, IN
A DARK MARKET
Rafael Jeffry Anwar Sani
Managing Partner
CONFIDENTIAL NOTE: The information contained in this document is intended only for the use of the individual or entity named above
and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If the reader of this
message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is
strictly prohibited. If you have received this message in error, please immediately notify the sender and delete the mail. Thank you.
1

2. About us
 We're Candlelight Communications, an Indonesian marketing and Jakarta
based strategic communications, concepts and branding company dedicated
to your success. We see the Candlelight in Communications picture and
serve you as Consultants. Coming in from outside, we can take a fresh look
at the messages you're sending out and determine how wide the gap is
between your brand identity and brand image. Communications perception
One advantage we have is we're less likely to take things for granted, both
method wise and meticulous
 Our communications, brand identity and brand image research and analysis
are completely objective. The irony is you do have something to say,
something unique. Even in a crowded field - even if your product or service
is like your competition's - your company and its brand identity and brand
image have a personality all their own. Your company's fingerprint is the key
to standing apart from the rest. And that's where we can help. We can close
the gap between your brand identity and brand image. Think Volvo and you
think safety, now that’s a brand identity and brand image that are in complete
alignment
2

3.  CANDLELIGHT COMMUNICATIONS started in 2008. Based in
Jakarta, we are today Jakarta’s leading business focused on
Word of Mouth and Social Media marketing. What sets us apart
is our comprehensive and consultative approach. We work
closely with brands to develop strategy. We have technology
platforms to support the delivery of the strategy. And, we have
the teams to deliver your campaigns. Our teams includes
seasoned marketers, developers and community managers who
leverage on extensive experience and the best tools available in
providing end-to-end Social Media and Word of Mouth
marketing services from strategy development to ideation and
execution.
 We work on project or retainer basis with leading international,
regional and local brands spanning a wide range of industries
from ITC to government, entertainment, F&B, fashion, retail and
more. We have also helped leading brands to roll out successful
Word of Mouth and Social Media marketing programs around
the region. 3

4. Philosophy
 The world is not waiting for you, or your brand identity, brand image,
products, services, your company or its message. Without a clear
program for communications, you just blend in - you become part of
the scenery. So you promote, position and advertise at an attempt to
develop your brand identity and brand image.
 But along the way, communication often gets fragmented. A gap
between your brand identity and brand image can cause major
concerns with your overall branding communications. The result is
your audiences get inconsistent, sometimes conflicting impressions
and information. Or they may miss your message entirely.
4

5. Another side of us
 People have always made choices based on the opinions of others – and
today they are communicating more online – friends, colleagues, experts and
even strangers influence your customers’ decisions. We approach word of
mouth as a Media – the voice of thousands of your customers recommending
your brand to create awareness, change perceptions and drive trial and
sales. We Influencers for your brand and inspire them to have face to face
and on-line conversations about your products. We have the strategic
planning, technology platforms, campaign experience to help you
successfully leverage this media and create stronger brand advocacy.
 We use a structured, proven approach to planning and executing social and
word of mouth campaigns and proprietary technology platforms to run and
scale your campaigns cost effectively. From finding your brands advocate-
Influencers to activating them with branded experiences, we can plan and
execute your campaign locally, regionally or globally.
5

6. Another side of us
We are Technologists
 We’re not just a group of seasoned marketing consultants, we’re technology
geeks. Our team includes developers focused on creating innovative
solutions to take advantage of new technologies and services.
We are Creative Brand Strategists
 Working with your in-house brand managers and marketing agencies, our
experience and expertise in integrating word-of-mouth & social media
marketing brings new insights to brand strategies and complements above
and below-the-line campaigns.
We are Results-Oriented
 Our focus on measurable results means you have a clear picture of what you
achieve for every marketing dollar spent. We use meticulous methods and
custom tools to help you understand and access your customers, and tailor
campaigns to meet your specific brand needs.
6

7. Another side of us
WORD OF MOUTH
 Word Of Mouth marketing is a key component of successful campaigns.
CANDLELIGHT COMMUNICATIONS gets that. In fact, research shows that a
face-to-face recommendation is more effective in changing a person’s
perception of a brand and in driving the action of trial or even brand
switching, than an online recommendation.
 Our proprietary Groundswell™ method and technology can help you identify
your brand’s powerful advocates. We can also help you plan and roll out a
calendar of activations to engage these Influencers and Opinion Leaders of
your brand, giving them stories to share and topics to talk about with their
wide social network, face-to-face as well as online in the Social Media.
SOCIAL APPLICATIONS
 CANDLELIGHT COMMUNICATIONS Social Applications services can help you
create your brand’s own rich, multi-way Social Media experiences for your
customers.
 Bringing together our knowledge and experience in marketing, technology
and Social Media, we work with you, leveraging on new and advanced digital
technologies, to plan, design and create content or functionalities of high
perceived value to your customers. Integrated with the Social Media, your
brand will be able to engage, excite and enrich your customers, wherever
7
they are.

8. Another side of us
EXPERIENTIAL MARKETING
 CANDLELIGHT COMMUNICATIONS believes that experiential
marketing has a big role to play in brand advocacy and Word Of
Mouth marketing. It is among the most powerful techniques we use
today. By creating immersive environments for your customers to
experience your brand, we create opportunities for you to elicit
positive and powerful emotional connections from your customers
for your brand.
 Working with you, we can help you to structure, plan and drive your
brand’s calendar of experiential activities and events, engaging your
customers online or face-to-face. These experiences will give your
brand’s advocates compelling and positive stories to tell and the
triggers to start and fuel exciting conversations with their friends
and peers.
8

9. Another side of us
SOCIAL MEDIA STRATEGY
 The ultimate aim of every good Social Media campaign is to increase the
positive recommendation for your brand – your brand advocacy.
CANDLELIGHT COMMUNICATIONS’s inclusive strategy development
framework will help you to measure and manage your brand advocacy levels
and show you how to multiply the number of positive recommendations for
your brand. Why? Because there is nothing more valuable for your brand
than a personal recommendation from one friend to another.
MEASURE
 Your brand advocacy level is important because it is the leading indicator of
success for your brand. The more positive recommendations from your
customers, the more success your brand enjoys. To measure brand
advocacy, CANDLELIGHT COMMUNICATIONS uses the Net Promoter Score
(NPS) – a brand management tool used to gauge the strength of your brand’s
relationship with your customers – and gain the insight on how best to raise
your brand’s game.
9

10. Another side of us
MANAGE
 Once you know where you stand, you to need to know what tools
and technologies you should use and what activities you should
engage in to reach your brand advocacy goals. To help you manage,
CANDLELIGHT COMMUNICATIONS will work with you to design a
structured set of activities and guidelines for your brand’s
interactions in the Social Media.
MULTIPLY
 A small number of individuals in your market are Influencers or
Opinion Leaders. They have the power to powerfully affect how the
market views your brand. Using our proprietary Groundswell™
methodology and technology, we can identify and activate these key
individuals to multiply the positive personal recommendations for
your brand.
10

11. Another side of us
BRAND ADVOCACY MEASUREMENT
 Every positive recommendation helps you win new customers at
lower cost. Every negative recommendation makes it harder and
more costly for you to acquire new customers.
NET PROMOTER SCORE
 CANDLELIGHT COMMUNICATIONS can help measure the strength of
your customer loyalty in the marketplace using the NPS® metric.
This essential tool will help you to correlate the measure of your
brand advocacy to the financial performance of your business.
CANDLELIGHT LISTENING TOOL
 More insightful that conventional surveys, CANDLELIGHT
COMMUNICATIONS’s own VOC (Voice of the Customer) Listening
Tool can you harness valuable insights from the most powerful
person IN your company – your customer. We can help you to
design and build a programme to track your NPS and give you the
diagnostic insight needed to improve it.
11

12. Another side of us
LISTENING TO YOUR CUSTOMERS
 You can listen to your customers in two ways. Directly and indirectly. Do
both and gain not only valuable insight from what your customers share
with you but also be seen as a brand that truly values the opinion of your
customers.
 Direct Listening: Listen, Engage, Impress Your Customer
 Enable your customers to give you ideas, feedback and suggestions about your products, services and
operations. CANDLELIGHT COMMUNICATIONS can help you empower and impress your customers with your
brand’s own customized Direct Listening platform. You gain value insights from the information and your
customer see you as a brand that cares to invest time and energy in listening to him.
CANDLELIGHT COMMUNICATIONS’s own (Voice of Customer) Listening Tool and
our IdeasXchange solution are proven platforms that many brands have used
to listen to their customers, directly and indirectly.
 InDirect Listening: Hear What Your Customers Say To Each Other
 Monitor the conversation that your customers have having about your brand in Social Media. CANDLELIGHT
COMMUNICATIONS can help you evaluate, select and run the right Social Media monitoring tool for you, to scan
and aggregate your customer conversations so they can be analyzed and translated into deep insight and good
action plans
12

13. Vision
 To be the light at the end of the road for small to medium-
sized businesses that they can rely on for all their
communications needs.
 To be the communications partner that enables small to
medium-sized businesses to harness the market to positively
affect their bottom line.
 To be the communications partner to provide the complete
integrated communications solutions for small to medium
sized businesses
 Strategic Communications Concepter with a balance of
holistic, emotional, rational and professional angles in an
edgy manner
13

14. Mission
 Candlelight Communications is a Jakarta based
Communications Strategy Company offering the
latest in integrated communications solutions, and
we’ll continue to do so in the future. Our ultimate
goal is to achieve customer satisfaction no other
communication firm can touch
 Our offerings include: brand design, brand and
communications development, brand and
communications maintenance, graphic design,
logo design and corporate identity, brand
positioning, marketing communications and edgy
multimedia strategic solutions
14

15. Foundation
 0ver 15 years exposure and experience in Sales, Brand
Development, Marketing, Business Development,
Communications and Change Management with exposure to
finance & human resource aspects.
 Multi industrial experience that proves adaptability and
perseverance to learn and develop business, strategies and
implementation.
 Fields in hospitality, FMCG, Banking & Finance,
Manufacturing, Airline, Media House (Publishing &
Electronic), Fashion (High-end), Consulting , Education
(lecturer) and in depth translations
15

16. Expertise
As part of our branding services, we can conduct a brand audit
and analysis of your brand identity and brand image; review
all corporate and marketing communications, internal and
external. That means trade ads, annual reports, trade show
booths, brochures, sell sheets, training videos, newsletters,
press releases, etc.
Our Candlelight Communications Consultant Picture and Brand
Masterpiece can outline a profile of your company in terms of
how it now interacts with the world and if your marketing
strategy and branding strategy are in alignment. There may
be a few surprises. If you decide to partner with us, we'll
apply sophisticated research and analysis techniques which
result in an action plan unique to your company's branding,
its challenges and goals. At the root of those goals will be a
pointed, focused marketing plan for all levels and layers of
communication 16

17. Expertise
Delivering a fully integrated marketing communications program
for your company and its brands is what we're all about. With
us as a resource, your brand will take on renewed strength
and vitality, as it stands apart proudly showing its vibrant
brand identity, brand image and personality.
Candlelight Communications specializes in corporate, retail,
product and service branding, strategic marketing, branding,
web design, graphic design, and more. If you are looking for a
top-notch marketing and communications agency in Jakarta,
look no further. We look forward to helping you improve the
brand value of your company
17

18. Expertise in Training
 Delivering a fully integrated training programs for your company and its
human capital is what we're all about. With us as a resource, your people will
take on renewed passion, adrenalin and excitement in striving for excellence
through self recognition and enhancing inner potential
 Candlelight Communications has several training and lecturing experiences ;
 LSPR Jakarta
 Public Relations perception as a career in society
 Image reputation management (Corporate, Brand and Individual)
 Lasalle College Jakarta
 Fashion Marketing Communications
 Fashion Advertising
 FMDS (First Media Design School) Jakarta & Singapore
 Integrated Communications for Business
 Communications platforms for Business
 Fashion Communications Strategy
 Designpreneurship Workshop (facilitator, Mentor & lecturer)
 FMDS Singapore Team Building 18

19. Expertise in Training
 Other motivational experience throughout corporate career
 Coca-Cola Amatil Indonesia
 Key Account Selling Strategies
 HSBC
 Direct Selling Techniques to outsources/contract sales force
 Philip Morris Indonesia
 Traditional vs. Modern Market selling techniques
 Brand Equity impact towards basic selling and marketing
 IndoPacific Edelman
 Board of Directors Trainer for Media Training
 Holcim
 Sustainable CSR in Indonesia
 Sustainable Development in Sub-urban and rural
 Media Training for Key Spokespersons
 Mandala Airlines
 LCC Concept selling for revenue
 MNC Group – HighEnd Magazine.MNC Entertainment
 Basic grooming and courtesy
 Public Speaking and Media training 19

20. Brand & Communications Strategy
 Is branding strategy important to you? It should be! The perceptions
your potential customers have regarding your company and
offerings are vitally important to your business success. Proven
methodologies Brand Masterpiece helps you determine which brand
positioning and branding strategy you should pursue to ensure the
highest revenue potential.
 We analyze your market and competitive landscape, and identify
your comparative strengths and weaknesses to determine the
positioning approach that’s right for you. Next we ensure your
messaging is closely aligned with the established positioning and
branding strategy. Candlelight Communications creates messaging
that clearly communicates your value proposition to the needs of
your targeted audience.
20

21. Brand & Communications Strategy
 A branding strategy is an important component of any positioning
strategy. Candlelight Communications helps establish the brand
recognition you need to stand out from your competition. Our
corporate branding strategy ensures your company develops a
strong, reliable image that increases sales and builds customer
loyalty. As a part of building a brand, we study the current state of
the market, and how you are viewed within that space. Additionally,
we research market design standards and analyze your competition
in order to help you define a winning brand.
 Candlelight Communications delivers comprehensive messaging
aligned with a strong positioning and branding strategy to build the
brand equity you're seeking.
21

22. Our Range of services
 The needs and desires of the marketplace are dynamic and ever-
changing. Strategic planning involves adapting your organization to
take advantage of opportunities in the market, while minimizing
market threats. This evaluation of the mission, objectives, business
portfolio and strategies ensures that your company maintains a
close fit with the market.
 Candlelight can assist you with:
 Facilitating planning or training retreats and sessions
 Writing strategic plans, marketing communications and brand
architecture
 Developing mission, vision and values statements
 Establishing goals, objective and action plans
 Supervision and management of strategy/activation process
22

23. Our Range of services
 Branding / Image Campaign
 Strategic Concepts and Activation
 Event/Trade Show Design and Promotion
 Logo Design and Corporate Identity
 Print Advertising
 Out-Of-Home and Transit Advertising
 Internet & Social Media Viral/Buzz Marketing
 Direct Marketing
 Digital Solution – state of art
 Marketing / Corporate Communications Strategies / Plans
 Packaging design
 Brand Analysis and recommendations
 Marketing/Sales Promotion
 Marketing/Sales Literature
 Newsletters / Bulletins design and copywriting
 Training and workshop facilitator & speaker
 Translations (Legal/Business/Lifestyle -Dutch and English)
 QR Code campaigns
 Copywriting, Articles, Advertorials, Press/Media release, etc 23

24. Another side of us
Web Developing
With fresh ideas and the latest knowledge of the digital world as the basic ingredients, our team will
help you fulfill your needs, covering
 Web design
 Web content development
 E-commerce development
 Web-based internet applications/microsite development
Customer Relations Management
This technology will make it much easier for a company to organize and synchronize its business
process, from sales, marketing and customer services to technical support. The goals of this system
are to get new clients and maintain existing clients, and to reduce marketing costs.
Copywriting
We will help you promote your business or profile with fine words and ideas, be it in printed or
digital media.
Corporate Identity Design
We will help you create your company identity in line with the way you want people to understand
your company’s philosophy and values. This is “the outfit” your company is going to “wear.” Let us
help you appear unique and special!
24

25. Another side of us
Photography
With over 5 years experience in professional photography, our team are
experts at capturing the images you need, from portraits, products,
architecture and interiors to landscapes, fashion and events.
Personalized Cards, Invitations, Calendars
We create exquisite cards, invitations, or calendars to your specific
requirements.
Printing
We will help with all your printing needs, on any material and in any
size. We wish to turn clients into regular customers by delivering high-
quality printed output when you need it.
Promotional Items
We provide a wide-range of quality items for any occasion, and we make
it easy for you with a hassle-free buying experience. Simply let us know
your requirements, and then sit back while we deliver.
25

26. 26

27. Our Clients
27

28. Digital

29. Digital Portfolio
www.krispykreme.co.id www.panatek.co.id
www.pizzamarzano.co.id www.bundacc.com
www.crownbabycare.com www.dewafilm.com
www.medic-one.org www.thesecretsspa.com
www.bebibeib.com www.villaamanigolf.com
www.elisoshinshop.com www.dailysprouts.com
www.adhyagrahakencana.com www.thescouts.net
www.adekaka.com www.navicam.co.id
www.greenkhpi.com www.gimmix.net
www.balienergyltd.com www.cesco-logistics
www.thamra.com
www.t-reptile.com
www.heafenly.com
www.thesmartasia.com
www.primatek.com
www.panawood.com

30. The Make Over
Before After

31. The Make Over
Before After

32. Printed

33. Industry & Career Talk at First Media Design School
Designpreneurship 2011
First Media Design School & BPK Penabur International
33

34. BMW Pit Lane Park and
Paddock Lounge
34

35. BMW Pit Lane Park and
Paddock Lounge
35

36. BMW Pit Lane Park and
Paddock Lounge
36

37. Juicy Couture Launch
37

38. Hermes Launch
38

39. CK Press Gathering, Amanjiwo Borobudur
39

40. Touchmode
Translucent interactive touch screen
40

41. Ubiq Window
(motion-sensing panel)
UBIQ Window This
patented technology
allows touch-less
interaction with digital
content through simple
Singapore Science Centre Gallery – Permanent Installation 2007 hand gestures.
Cyberjaya View Sdn Bhd – Virtual Gallery 2007 The futuristic interactive
screen similar to those
Trident International Dubai – Permanent Installation 2007 seen in Steven
Spielberg’s movie
Trident International Abu Dhabi 2007 – Permanent Installation Minority Report is now a
2007 reality
Trident International Cannes France – Permanent Installation
2007
Museum ADAT, Negeri Sembilan – Permanent Installation 2007
41

42. Wall Scan (motion tracking)
A breakthrough in outdoor media
combining the latest in interactive
technologies such as motion tracker
42

43. A system
enabling
Bluetooth
interactivity, and
more.
Finally,
advertising
spaces that
showcases a
brand and lets it
interact directly
with boardwalk
pedestrians!
Blue Scan (Bluetooth interaction)
KLCC underpass, Malaysia
43

44. KLCC Tunnel – Big Tree Transforms any floor or wall
immediately into an interactive
China Properties Gallery – 2007
space of sizes up to 3m x 6m.
MACAU Tourism Gallery – Feb 2008
Create anything from an
Marlboro F1 (Interactive Zone) – March 2008 interactive welcome carpet that
greets any one passing through
Al Wa’ab City Gallery Qatar – Permanent Installation April 2008 an entrance, to a virtual game
machine at a waiting lounge.
Bioxil (EIG Group) Gallery – Permanent Installation April 2008
Touch-bience (interactive projection)
44

45. Tapz (interactive bar top)
45

46. Collaborating: Interactive Media content
Flipz (interactive book)
46

47. Mixed Development
Conventional scale models placed on top of Multi Plasma Display Panels
(MPDP). The scale model becomes a big screen. Programmable masking to
highlight desired structures.
47

48. Collaborating: Interactive media
Grid cast (synchronized projections)
Medini Central, Iskandar , Malaysia
@ Cityscape Dubai 2008
48

49. Exhibition
Medini Central @ Iskandar, Malaysia
49

50. Booth Design
HSBC Bank, Malaysia
50

51. Booth Design
Shiseido, Malaysia
51

52. Dunhill
52

53. Website
Kuala Lumpur Exchange, Malaysia
53

54. Website
Hyundai, Malaysia
54

55. Website
Heineken Green Room, Singapore
55

56. Website
Hennessy Pure White, Singapore
56

57. Collaborating: 3D rendering
Website
PJ Trade Centre, Malaysia
57

58. 58

59. Candlelight Communications Consultants
 Candlelight.consultants@gmail.com
 Jeffry_sani@yahoo.co.id
 jimmy@simplequickresult.com
 Candlelightphoto@gmail.com
 www.candlelightcommunications.webs.com
 http//rafaeljeff.wordpress.com
 Phone ; +6221 93629111
 Mobile ; +62812 80750699
 Casa Lume - South Jakarta – Indonesia 12420
CONFIDENTIAL NOTE: The information contained in this document s intended only for the use of the individual or entity named above
and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If the reader of this
message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is
strictly prohibited. If you have received this message in error, please immediately notify the sender and delete the mail. Thank you. 59