1) Video microblogging, where short videos are used to start online conversations, will be a major trend in 2008. 2) Services like YouTube, blogs, and microblogging sites have shown that people enjoy sharing content and thoughts online. 3) Video microblogging platforms like Hictu!, Seesmic, and Vlip allow users to have social conversations through short video clips.

1. Video Micro Blogging and The Future of Online Conversation Luca Filigheddu, CEO Abbeynet

2. 5

3. 5 minutes today ID : italian, CEO of Abbeynet, blogger at www . lucafiligheddu . com tags : Web VoIP, Presence, Web 2.0, marketing, technology-addicted Sitofono, Abbeyphone, Hictu!

4. 4

5. 4 minutes minutes left to tell you that 2008 is going to be the year of Video and Social Conversation around videos through micro-blogging with 32 slides!!!!

6. 75.900.000

7. 75.900.000 as of March 8th 2008, it’s the # of videos currently on YouTube broadcast yourself!

8. 100.000.000+

9. 100.000.000+ Number of blogs worldwide People definitely like sharing their thoughts with the world

10. 160

11. 160 Maximum SMS length Maximum Twitter message length (140 actually) Border between blogging and micro-blogging

12. 500.000+

13. 500.000+ Number of Twitter Users (Oct 2007) People definitely like sharing their thoughts with the world, even through short messages

14. 500.000+ ask questions, advice personal branding offer resource information to peers promote your projects, products drive awareness to something of interest to a wider community update many people all at once on-the-go sketchpad breaking news, new sites, trends

15. 1

16. 1 minute 60 seconds border between videoblogging and micro-video blogging

17. 1 minute video micro blogging is a form of blogging where short videos are the starting point of a conversation among a group of people, made through other videos

18. 1 minute videos can be either real-time or taken from other video repositories (i.e. YouTube) and tagged with a short micro-blog post

19. 3

20. 3 services three main services currently committed to video social conversation: Hictu!, Seesmic, Vlip

21. 30

22. 30 seconds seconds left to tell you that any company MUST have a m.v.b. strategy. WHY ?

23. 30 seconds help customers to better understand their products and services with a live and continuous interaction

24. 30 seconds ask questions to their customers to get a real-time feedback

25. 30 seconds integrate it with their customer care business logics

26. 30 seconds encourage communication between managers and employees

27. 30 seconds create “buzz” around a new product launch

28. 30 seconds create “buzz” around your service

29. 30 seconds video commenting platform for enterprise blogs, product reviews...

30. 20

31. 20 reasons there are at least 20+ reasons why any company should start a micro-video blogging strategy... go beyond wikis, forums and blogs! not enough time here :-)

32. Doubts? any doubt that video micro blogging is actually going to become an effective emerging communication service?

33. Thank you! [email_address] www.lucafiligheddu.com www.hictu.com

34. An eComm 2008 presentation – http://eCommMedia.com for more