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Table Ronde Peer Media Text 100_19-avril-2007

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Jean-François Ruiz
Jean-François Ruiz

The document discusses upcoming changes in communications, society, technology, and business and their impact on media and branding. Key points discussed include the rise of peer-to-peer platforms and social networking empowering consumers, fragmentation of markets, and the need for companies to listen to and engage with audiences and influencers online through blogs, virtual worlds, and other new media. It also provides some statistics on French bloggers and Second Life users.

1 of 22
The future of communications Paris - 19 April 2007
Video sharing sites – who owns the brand?
Treonauts blog – the community developing the brand
Virtual worlds – social networking in 3D
The big picture – fundamental changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiences in change Business Change: FRAGMENTATION Bigger cake, thinner slices Confidence in each other, not institutions Society Change: TRUST Choice, and a voice Technology Change: EMPOWERMENT
The multitude of peer-to-peer platforms
The multitude of peer-to-peer platforms
The age of awareness: monologue One corporate voice Media Brand
The age of authenticity – dialogue Media Phase 1 Listen Phase 2 Prepare Phase 3 Engage Many human voices
Local data: the French and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local data: the French and Web 2.0 ,[object Object]
EPIC 2015
How to join the conversation ? Where are my customers ? What are they saying ? How do I talk with them ? How can I have them become brand ambassadors ? Where are the « influenceurs » ?
Where & What are the “Influenceurs” ?
Blog Influence Indicators Technorati & Google rank : How many articles are linking to this blog ? Audience : How many subscribers are there ? Alexa Trafic & Rank : What trafic do they drive ? Number of comments & backlinks / posts : Is there an active community around the blog?
 
Where are my bloggers ? Have you already « googled » your name ? tracks online conversations. Follow what’s being said about you
Find them, Get to Know them & Connect With them
Ziki.com : Be Visible
10 advices to make bloggers talk about you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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Table Ronde Peer Media Text 100_19-avril-2007

  • 1. The future of communications Paris - 19 April 2007
  • 2. Video sharing sites – who owns the brand?
  • 3. Treonauts blog – the community developing the brand
  • 4. Virtual worlds – social networking in 3D
  • 5.
  • 6. Audiences in change Business Change: FRAGMENTATION Bigger cake, thinner slices Confidence in each other, not institutions Society Change: TRUST Choice, and a voice Technology Change: EMPOWERMENT
  • 7. The multitude of peer-to-peer platforms
  • 8. The multitude of peer-to-peer platforms
  • 9. The age of awareness: monologue One corporate voice Media Brand
  • 10. The age of authenticity – dialogue Media Phase 1 Listen Phase 2 Prepare Phase 3 Engage Many human voices
  • 11.
  • 12.
  • 14. How to join the conversation ? Where are my customers ? What are they saying ? How do I talk with them ? How can I have them become brand ambassadors ? Where are the « influenceurs » ?
  • 15. Where & What are the “Influenceurs” ?
  • 16. Blog Influence Indicators Technorati & Google rank : How many articles are linking to this blog ? Audience : How many subscribers are there ? Alexa Trafic & Rank : What trafic do they drive ? Number of comments & backlinks / posts : Is there an active community around the blog?
  • 17.  
  • 18. Where are my bloggers ? Have you already « googled » your name ? tracks online conversations. Follow what’s being said about you
  • 19. Find them, Get to Know them & Connect With them
  • 20. Ziki.com : Be Visible
  • 21.