LSA16: MapQuest – Revitalizing Culture to Revive a Brand
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At LSA16, MapQuest GM Brian McMahon discussed how the company is bringing back the product and how its internal culture is critical in that effort. For more on this session visit: http://bit.ly/1QE0HZP
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High Tech High Inspire Week Presentation
SILVR Social was invited to Inspire Week at High Tech High. We were encouraged to share about our experience.
Guru's Marketing Plan
This document provides information about a group project. The group members are Syed Khayam Ahmed, Iram Abbas, and Amna Abid. It then discusses expressing gratitude to those who helped with the project like their teacher Mr. Kashif Raza. It also thanks other faculty members, friends, and parents for their support. The document lists their chief guest Dr. Khizar Hayat and another guest xyz from Punjab Bank. It then discusses topics related to planning, promotion, and marketing.
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Beyond media suite - Company profile presentation
Beyond media suite - Company profile presentation
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Implement technology to enhance the visitor experience
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LSA16: MapQuest – Revitalizing Culture to Revive a Brand
- 1. Revitalizing Culture to Revive a Brand
- 2. 20 years & still pioneering20 Years & Still Pioneering
- 3. • 17 years in and after lots of competition, we became slightly stagnant • Our culture took a hit • We over indexed on fun...without a focus on execution or results • We stopped innovating • Only measure of success – ‘are we beating Google?’ Our culture challenge
- 4. • We obsessed on developing the right culture • We developed a shared vision • We began competing against ourselves and focused on making better products • We focused on execution, winning and fun (all three!) What did we do?
- 5. Where did we start? What is culture? Essential and enduring tenets of an organization. A small set of guiding principles by which we will all commit to interact, upon which to make decisions and to judge our work.
- 6. Where did we start? We worked to define what we wanted our culture to be and what culture meant to us. • - Vision: why we exist • - Values: what we stand for • - Practices: how we act • - People: who we work with • - Narrative: what are our stories • - Place: where we exist
- 7. Culture: The MapQuest Code
- 11. Still focused on fun, celebrating the wins
- 12. How did we extend the culture into the brand? Questions: “Why do you work here?” “Why do you stay?” ‘We want to help people.’
- 14. We were at a crossroads. We could fight an uphill battle on features…
- 15. Or we could carve out distinction by: 1. Positioning MapQuest as not another tech company 2. Balancing boldness and humanity 3. Bringing MapQuest closer to our consumers’ lives
- 16. Empower everyone to enjoy more of life Save the day Foster exceptionalism, fun, and perseverance Be daring, commanding, and casual Customer Interaction & Experience became the strategic differentiator for MapQuest.
- 17. @JimmyKazz1968 Tbh I didn’t know MapQuest was still a thing @AlanGreenback @JimmyKazz1968 To be honest we didn’t know you existed until you tweeted that so it looks like we’re even. @AlanGreenback @MapQuest I don’t even remember what it was like to drive before Google Maps. @deray @deray BRUH REMEMBER MAPQUEST?! PRINTING OUT DIRECTIONS?! SHIT WAS THE WORST @THEKIDMERO @THEKIDMERO @deray What? No we’re not crying, we just have something in our eyes… it’s fine... @THEKIDMERO
- 19. Humble acts of kindness Little wins and rescues Voluntary and proactive Providing assistance and support Expressing passion and empathy Everyday heroism Moments big and small Day-to-day relevance For the everyman Easy to identify with
- 20. Questions?