(1) 44% of US consumers would be open to receiving location-based mobile ads that show relevant retail offers near their current location, as they see this as a beneficial service.
(2) Dynamic creative can feature real-time product inventory and location-aware ads can go beyond just noting nearby stores to provide fun and interesting messages tailored to one's location and weather.
(3) As digital screens continue spreading across multiple locations, there are growing opportunities to link mobile ads to physical screens in specific places.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets away. Hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing. It is also considered as super targeted and niche marketing.
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets away. Hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing. It is also considered as super targeted and niche marketing.
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
Blue Unicorn - Make every customer a VIPAnup Deshmukh
Blue Unicorn helps brands and retailers launch mobile offer campaigns that grow product sales by connecting their digital campaigns with the physical world, i.e. in-the-asiles and at the point of sales in retail shops and other places where customers make decisions to make their purchase.
Addressable Audience Planning and OptimizationMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg
Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
Blue Unicorn - Location Marketing for EnterpriseAnup Deshmukh
Blue Unicorn is a technology company that‘s changing what‘s
considered possible in location services by combining cutting-edge innovation and the highest quality execution.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
The Three C’s of the Addressable Customer Experience Merkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
By Rori DuBoff, David Potin & Daniel Rodrigo
Havas Media Group
Location Based Marketing
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media.
We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized.
In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
Blue Unicorn - Make every customer a VIPAnup Deshmukh
Blue Unicorn helps brands and retailers launch mobile offer campaigns that grow product sales by connecting their digital campaigns with the physical world, i.e. in-the-asiles and at the point of sales in retail shops and other places where customers make decisions to make their purchase.
Addressable Audience Planning and OptimizationMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg
Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
Blue Unicorn - Location Marketing for EnterpriseAnup Deshmukh
Blue Unicorn is a technology company that‘s changing what‘s
considered possible in location services by combining cutting-edge innovation and the highest quality execution.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
The Three C’s of the Addressable Customer Experience Merkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
By Rori DuBoff, David Potin & Daniel Rodrigo
Havas Media Group
Location Based Marketing
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media.
We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized.
In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
How to Recruit Nurses to your Hospital or Health Care FacilityPurplegator
Registered Nurses can be a very difficult position to fill with professional, qualified candidates. This is because most of these desired RNs already have a solid job and aren't actively looking or applying for a new one.
With mobile marketing, we are able to target nurses, put you message in front of them, and collect their important information so you can contact them. Your advertisement will show up in social media platforms, like Facebook and Instagram, in apps, like Pandora, and on mobile websites, like People Magazine and ESPN.
When any of your ads are clicked on, the candidate is sent to a landing page has a form, with whatever fields you would like. The leads are collected in a dashboard that you can access 24/7.
The best part of mobile marketing is the pinpoint targeting that it offers. Not only do we use the extensive data that Facebook collects, we also have access to a comprehensive list of third party data providers. This collection of data ensures that we are serving your ads to your target audience, and only your target audience. None of your ad budget is used on wasted impressions.
Secrets of Effective Online Display Advertising Ashutosh Kumar
How to leverage User Experience and Visual Design principles to create richer, high impact, memorable Advertising experiences for better yielding ROI for Advertisers.
Digital Marketing Agency Melbourne Digital Marketing Agencyjeniferadams2024
EITB is the leading Digital Marketing Agency Melbourne, we are specialized in SEO, PPC & SMM in Australia and boost your website's ranking and get found in Google.
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic BuyingDigiday
Programmatic buying is a significant and growing segment of the mobile advertising space. With a leading mobile advertising exchange and as one of the largest bidders on real-time mobile advertising, Millennial Media will share practical tips to getting started with programmatic buying, and will illustrate how agencies, and their advertisers, can benefit from this shift to reach consumers precisely when and where it matters most – on their mobile device.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
How Mobile Advertising Benefits Digital Media?spocto
Mobile Advertising Benefits Digital Media, No wonder that the worldwide mobile ad spending is expected to cross $40 billion by 2017. The credit goes to the continuously increasing numbers of smartphone and tablet users. Aside from that, here are a few routes in which Mobile contributes towards the boom of digital technology.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
2. Mobile advertising:
What do US
consumers want?
Current location is a relatively
appealing way to be ad-targeted
because consumers perceive an
immediate benefit to seeing
relevant retail ads based on
where they are at a given time.
44% of total respondents would
want to be ad-targeted on their
mobile device based on their
current location. This counts as
providing a “service” to them.
Source: PWC Consumer Intelligence Series, February 2014
8. LINKING DIGITAL SCREENS –
BRINGING THE MOBILE &
PHYSICAL WORLDS
TOGETHER IN SPECIFIC
LOCATIONS
9. In Summary
Geo and data targeting can be used to make creative which appeals to
both our rational and emotional sides
It is increasingly possible to serve creative which is personalized at scale
both through static and rich media
Dynamic creative optimization (DCO) is helping to bring programmatic to
creative ad units
As digital screens continue to become more prevalent in multiple locations,
the opportunities to link screens will become more important