21. Marketing Objectives
• Increase sales
• Build brand awareness
• Grow market share
• Launch new products or services
• Find new customers
22.
23.
24. Digital marketing is an umbrella term for
the marketing of products or services
using digital technologies, mainly on the
Internet, but also including mobile phones
and any other digital medium.
33. Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and,
ultimately, to drive (profitable) customer
action.
38. Responsive web design (RWD) is an
approach to web design aimed at crafting sites
to provide an optimal viewing experience—
easy reading and navigation with a minimum of
resizing, panning, and scrolling—across a wide
range of devices (from desktop computer
monitors to mobile phones).
42. Search Engine Optimization is the process
of maximizing the number of visitors to a
particular website by ensuring that the site
appears high on the list of results returned
by a search engine.
61. Objectives
KPI’s
Persona
User journey
Call-to-action
Reporting
Local, regional, global
Short-term, mid-term, long-term
Quantity, quality, both
Priority
What
Who
How many
Why
How
Where
When
Multi-channel data sources
(Google, facebook, Twitter, Youtube)
Direct links with objectives
Learning curve, best practice
Campaign team & budget