Discover E-merchandisingconceptsMarc VANHOUTTEGHEM (Uniway)Managing Partner - E-Commerce ConsultantStéphane VEDRAMINI (Com...
Mission statement     Build efficient and secure    Internet, Intranet, Extranetand e-business [multi-devices] solutions
1998
1999
2012
2012
E-commerce challenges today• Multichannel : Off-line VS on-line• Multi-devices : smartphone, tablets, IoTV• Integration of...
E-commerce challenges todayE-merchandising - allow customers toaccess more easily and quickly to the offer, inorder to pro...
“The merchandising is the set of studies andtechniques to improve the implantation andpresentation of products in a retail...
E-merchandising“The e-merchandising, its selling more, better andmore frequently on the Internet, maximize sales and      ...
MerchandisingThe three levels of merchandising• Organization: facilitates the consumer  product research• Management: opti...
E-MerchandisingOff-line          On-lineDisplay Window    Home pageUniverses         Category pagesShelves           Produ...
E-merchandisingHome page commercial animation                                 18
E-MerchandisingPresentation of commercial proposals and good deals                                                      19
E-MerchandisingPush new products and top products                                     20
E-MerchandisingIntuitive navigation and rapid access to the productoffering                                               ...
E-merchandisingFacetted search and easy access to products detail                                                     22
E-MerchandisingProduct detail                  23
E-merchandising« Ambiance »                  24
E-merchandisingFrom e-commerce to e-customer experience                                           26
27
E-shop Expo 2012Enhancing the buyerjourney
Compario OverviewWho is Compario?   Compario is a leading provider of cloud-based e-commerce software, empowering   busine...
Solution Coverage                                                Structure                                           Produ...
Some of our customersCompario manages online revenus totalling €2bn                                                     31
DecathlonAdvanced merchandising functions   •   Highlighted products   •   Product associations (up selling, cross selling...
3 Suisses BelgiumSocial Commerce   •   Filtering products based on preferences   •   Social media integration   •   Facebo...
DelhaizeAdvanced search   •   Faceted search   •   Tolerance and “Did you mean…” suggestions   •   Autocomplete   •   Sear...
Test-Aankoop - EuroconsumersAssisted shopping functions   •   Buying guide   •   Shopping agent   •   User reviews & recom...
Thank you for your attention.contact@compario.com   @compario   Compario   Compario   ComparioSA
Uniway compario-presentation-v2.1
Uniway compario-presentation-v2.1
Uniway compario-presentation-v2.1
Uniway compario-presentation-v2.1
Uniway compario-presentation-v2.1
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E-merchandising presentation by Uniway and Compario at E-shop Expo 2012

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Uniway compario-presentation-v2.1

  1. 1. Discover E-merchandisingconceptsMarc VANHOUTTEGHEM (Uniway)Managing Partner - E-Commerce ConsultantStéphane VEDRAMINI (Compario)VP Product
  2. 2. Mission statement Build efficient and secure Internet, Intranet, Extranetand e-business [multi-devices] solutions
  3. 3. 1998
  4. 4. 1999
  5. 5. 2012
  6. 6. 2012
  7. 7. E-commerce challenges today• Multichannel : Off-line VS on-line• Multi-devices : smartphone, tablets, IoTV• Integration of Social Networks• Time to market 8
  8. 8. E-commerce challenges todayE-merchandising - allow customers toaccess more easily and quickly to the offer, inorder to provide maximum comfort andpleasure in his online shopping experience:• increase the conversion rates,• increase revenue,• improve profitability,• increase the average basket,• acquire new customers and retain existing customers. 11
  9. 9. “The merchandising is the set of studies andtechniques to improve the implantation andpresentation of products in a retail space, toincrease sales and profitability of these products.”
  10. 10. E-merchandising“The e-merchandising, its selling more, better andmore frequently on the Internet, maximize sales and 15profitability while best meeting customer expectations.”
  11. 11. MerchandisingThe three levels of merchandising• Organization: facilitates the consumer product research• Management: optimize the product range and the shelf space occupied• Seduction: everything that can be appealing, attractive, practical 16
  12. 12. E-MerchandisingOff-line On-lineDisplay Window Home pageUniverses Category pagesShelves Products list pagesPackaging Product detail pageCaddy Shopping basketCask desk Checkout process Online paymentSales receipt Order confirmation 17
  13. 13. E-merchandisingHome page commercial animation 18
  14. 14. E-MerchandisingPresentation of commercial proposals and good deals 19
  15. 15. E-MerchandisingPush new products and top products 20
  16. 16. E-MerchandisingIntuitive navigation and rapid access to the productoffering 21
  17. 17. E-merchandisingFacetted search and easy access to products detail 22
  18. 18. E-MerchandisingProduct detail 23
  19. 19. E-merchandising« Ambiance » 24
  20. 20. E-merchandisingFrom e-commerce to e-customer experience 26
  21. 21. 27
  22. 22. E-shop Expo 2012Enhancing the buyerjourney
  23. 23. Compario OverviewWho is Compario? Compario is a leading provider of cloud-based e-commerce software, empowering business users to quickly and efficiently deliver a superior buyer experience through: • Personalized navigation and enhanced search recognize the buyer, serve her the right product at the right time • Cross-channel e-merchandizing dynamic, targeted and personalized offers across multiple touchpoints • Catalog and content management business users easily match, structure and enrich catalog data for fast and flexible publishing 29
  24. 24. Solution Coverage Structure Product data management Control Data pool matching Navigate Browsing analytics ERP and analytics connector Dynamic taxonomy Media management Faceting analytics Contextual faceting Virtual features Sales and visits KPI Browsing history External data feeds Customer preferences Dynamic dashboard Product comparison Transact Search Customer account Advanced autocomplete Shopping Cart Shipping Advanced search control Payment Tolerance and suggestion Order capture Faceted search Display Personalize Longtail URL Navigation-based merchandising actions Recommend Position and ranking Targeted merchandising actions Dynamic product highlight Multiple Product displayImplicit and explicit personalization Ratings and reviews management Content management Bundle and product links Look and field management CRM connector Rule-based cross- and up-selling Editorial content Behavioral recommendation Virtual advisor 30
  25. 25. Some of our customersCompario manages online revenus totalling €2bn 31
  26. 26. DecathlonAdvanced merchandising functions • Highlighted products • Product associations (up selling, cross selling…) • Product bundling • Sort order Management • Product/Content Targeting • Cross channel management of promotions 32
  27. 27. 3 Suisses BelgiumSocial Commerce • Filtering products based on preferences • Social media integration • Facebook connect • Widget & RSS feed • Wish lists 33
  28. 28. DelhaizeAdvanced search • Faceted search • Tolerance and “Did you mean…” suggestions • Autocomplete • Search redirect 34
  29. 29. Test-Aankoop - EuroconsumersAssisted shopping functions • Buying guide • Shopping agent • User reviews & recommendations • Subjective criterias 35
  30. 30. Thank you for your attention.contact@compario.com @compario Compario Compario ComparioSA

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