Louis Vuitton was founded in 1837 by Louis Vuitton who wanted to be a master craftsman of luxury leather trunks. The brand grew and became well known for its luxury products in Paris. Now Louis Vuitton is a top global fashion brand. The document discusses Louis Vuitton's strategy to target younger consumers through Snapchat advertising to gain new customers and drive them to the brand's Snapchat account and website. It proposes a two month paid Snapchat ad campaign in September and October with a $3,000 per month budget.