1. November 8-15, 2010
For a complete list of events,
visit www.latinofashionwk.com
4th
Annual
By Latinos, for Everyone

2. Media Contacts:
Ozzie Godinez or Veronica Villalon, PACO Communications: 312.226.7830
SUMMARY OF EVENTS & VENUES
Monday, November 8th: Moda in the City, Media Red Carpet Reception
Venue: Hotel SAX- Crimson Lounge, 333 N. Dearborn St., Chicago IL. 6-9pm
This year’s theme of “IMPACTO” represents the impact Latinos have made in fashion and will continue to make in the generations to come.
Latino Fashion Week (LFW) launches its media opening night by featuring a Celebrity Walk and the outstanding designs of Chicago’s top Latino
designers. This event is by invitation only.
Tuesday, November 9th: Fashion! Music! Cinema!
Venue: AMC Pipers Alley, 1608 N. Wells St., Chicago, IL. 6pm, Film starts at 7pm.
Post Movie Reception at Suite Lounge, 1446 N. Wells St., Chicago, IL.
Get red carpet ready for the Chicago Premiere of Celia the Queen, a documentary about the life and legacy of the stellar performer who brought
the sound of salsa to the world.
Wednesday, November 10th: Fashion Forward to 2060- The Student Designers Competition
Venue: Chicago Center for the Performing Arts, 777 N. Green St. Chicago, IL. 6pm, Competition begins at 7pm.
Following our movie night is the Student Designers Competition, featuring some of the top Chicago Schools of Design. The focus will be the
Students’ vision of what clothing will be like in the year 2060.
Thursday, November 11th: Latino’s Teen Day
Venue: Ford City Mall, 7601 S. Cicero Ave., Burbank, IL. Workshop at 3:30pm, Show at 4:30pm
Back by popular demand, this event will promote a healthy lifestyle and improved self-esteem featuring an AWSUM (Amazing-Wonderful-Super-
Unique-Me) Workshop with some youth-oriented motivational speakers. There will be a special performance by Two-time Grammy Award
winning singer, actor, songwriter Colby O’Donis. Cesar Corales, as seen in Billy Elliot, the musical, will be performing, and a special run-way
appearance by America’s Next Top Model winner, Jaslene Gonzalez.
Friday, November 12th: STRUCTURE
Venue: Circuit Night Club, 3641 N. Halsted St., Chicago, IL. Doors open at 6pm, Show at 8pm
Fashion for Men and Women, local and international designers give you a glimpse of their Spring line. A portion of the proceeds shall be donated
to The Center on Halsted.
Saturday, November 13th: A Passport to Design, Fashion Ball
Venue: Mercedes-Benz – North Ave., 1520 W. North Ave., Chicago, IL. Awards Reception at 6pm, Show at 8pm
Our biggest night of the week takes place at Mercedes-Benz Chicago. Get your “Passport to Design” at the Fashion Ball, your destination includes:
• Chef Stations, Wine and Cocktails
• Nationally acclaimed, Cuban born bridal designer, Lazaro Perez
• Items from the Estate of Celia Cruz
• Performance by Salsa Recording Artist Brian Michaels
• Pave Floral Designs couture dress Designed by: Hector Javier MonArrez
• Internationally Acclaimed Men’s and Women’s Designers, including Carlos Campos
• STITCH, Dresses designed with construction textures by some of the top Architecture and Engineering firms.
Please note: The Benefactor for this evening shall be Urban Initiatives Inc.
Saturday & Sunday, November 13th & 14th: Fashion Sense, Pop-up Store & Fashion Crawl
Venue: TRATTORIA ROMA Restaurant, 1535 N. Wells St. Chicago, IL. / Various boutiques & retailers
This lavishly fun pre-holiday shopping extravaganza will feature an array of premier clothing, accessories, make-up and salon boutiques. Booths
will host mini makeover specials, product demonstrations and workshops at the Fashion Sense, Pop-up Stores. Special discounts and treats at
selected Old Town boutiques and retailers during an Old Town “fashion crawl.” THE TWISTED BAKER will supply LFW with pastries for the
morning of that Saturday, from 10 – 11 AM.
Monday, November 15th: Boutique Trade Show
Venue: Trattoria Roma Restaurant, 1535 N. Wells St. Chicago, IL. 10am – 12 Noon.
Similar to “speed-dating”, this fun event is the perfect opportunity for designers to meet local boutique owners for a one-to-one, 8 to 10 minute
meet and greet in an intimate and casual setting.

3. Fourth Annual Latino Fashion Week
FACT SHEET
Latino Fashion Week is proud to present its fourth annual production of the only week-long event in the United States completely
dedicated to Latino fashion. Latino designers from around the globe will be showcasing their creations during the unparalleled
seven-day celebration that is full of events, fashion and glamour.
EVENT LINE-UP
Monday’s Moda in the City is dedicated to emphasizing the impact Latinos have made in fashion by showcasing Chicago’s top
Latino designers’ most outstanding creations.
Tuesday boasts a documentary tribute to the Queen of Salsa herself, Celia Cruz. Celebrate the life of a performer who brought the
sounds of salsa to the whole world at AMC Pipers Alley.
Students display their most Fashion Forward to 2060 designs for Wednesday’s futuristic Student Designer Competition at the
Chicago Center for the Performing Arts.
Teen Day will be a star studded event featuring not only guest performances and Top Model appearances but youth oriented
motivational speakers as well.
Structure is back by popular demand, promoting fashions for men and women. Catch a glimpse of local and international designers’
spring lines on Friday night at Circuit Night Club.
Saturday night’s Fashion Ball is a must-see runway event featuring an awards ceremony and the designs of internationally acclaimed
designers. A Passport to Design will be held in Mercedes-Benz Chicago and is sure to astound.
Enjoy a pre-holiday shopping extravaganza at Sunday’s Fashion Sense. The event boasts a wide array of premier clothing,
accessories, makeup and makeover specials for all price ranges in Pipers Alley Atrium.
ABOUT LATINO FASHION WEEK
Latino Fashion Week is run by co-executive producers Arabel Alva Rosales and Cesar Rolon Jr. The first annual Latino Fashion
Week took place in 2007.
MEDIA CONTACTS:
Joanna Aguirre, PACO Communications Veronica Villalon, PACO Communications
Office: 312.226.7830 Office: 312.226.7830
Cell: 708.296.4377 Cell: 708.721.1493
jaguirre@pacocommunications.com vvillalon@pacocommunications.com
www.pacocommunications.com www.pacocommunications.com

8. ARABEL ALVA ROSALES
Arabel Alva Rosales, J.D., is an entrepreneur that has been described in Chicago
Magazine as a “Renaissance Woman” because of her ability to discuss concerns on Wall
Street, global issues and what is happening in our communities. She is also recognized
for having a critical eye for art and fashion. Her life is a great representation of the
American success story. With her parents being of Mexican descent, they instilled
being bilingual/bicultural with a strong work ethic. She is also co-owner and Managing
Producer of Latino Fashion Week, the only full week dedicated to Latino Fashion in the
country. “This endeavor has allowed me to use my business acumen, my wide variety of
contacts, and my creative side to its fullest,” says Arabel. The production is unlike any
other, being the only in the world that showcases solely local and international Latino
designers. For more information visit www.LatinoFashionWk.com.
She oversees AAR & Assocs., Ltd., a breadth technology firm with more than a decade
under its belt, as the President and CEO. Arabel Rosales has also had a wide breadth of experience in state and national government.
Additionally, Arabel has been a recipient of over 30 national and local awards.
CESAR ROLON JR.
Cesar Rolon is the CEO of Imagen Marketing Consultants and as such, his list of
clientele continues to grow. As a Puerto Rican, the Latino culture has always played a
large role in Rolon’s life. He paired this interest with his expertise in fashion in October
of 2007, alongside Arabel Alva Rosales, when they launched the 1st Chicago Latino
Fashion Week; the only one of its kind in the United States. The week long production
has since been filled with star studded events and outstanding fashion. Since its
inception local designers have received national recognition, awards, product placement
and contracts with Macy’s Department stores. Cesar’s boasts many past and present
affiliations including, Chicago Latino Film Festival, Illinois Latino State Legislative
Caucus, Aspira of Illinois, LULAC Midwest, YMCA of Chicago, Chicago Hispanic
Health Coalition, Chicago Public Schools, the Greater North Michigan Avenue
Association and the National Association of Recording Arts and Sciences.
Cesar has obtained and worked with clients such as: Miller Brewing Company, Coca Cola, Pepsi Cola, Univision Television Variety
Show Sabado Gigante, ABC Television, National City Bank, Chrysler Motor, Illinois Legislative Latino Caucus, to name a few.

9. Latino Fashion Week Designers
Jaer Cabán
Puerto Rican fashion designer, Jaer Cabán, presently teaches fashion design at the Turabo University.
He has dressed celebrities like Daddy Yankee and created choreography costumes for Luis Fonsi, Nelly
Furtado, Pitbull, Wisin and Yandel, Olga Tañón and Paulina Rubio, among others. Among his most
recent recognitions are the awards for Best Collection, for his presentation “Inertia” in September 2010
at the Puerto Rico High Fashion Week.
Carlos Campos
Carlos Campos grew up in a tailoring and design household which later inspired him to study fashion
design at the Fashion Institute of Technology. He has helped create costumes for many acclaimed plays
including “The Invention of Love”, “The Graduate”, “The Light in the Piazza”, “Fiddler on the Roof”, and
“The Jersey Boys”.
James De Colon
Chicago-based couturier James De Colón is a native New Yorker with strong ties to his homeland San
Juan, Puerto Rico. De Colón and partner, Creative Director-Wayne Reddrick, have been an integral
part of the Chicago fashion community for the last ten years. They have operated two successful
boutiques in the inner city; and are now in preparation to launch the online boutique, DE COLÓN.
John Dunn
John Dunn is Owner and Design Director of John Dunn LTD, an atelier specializing in women’s
bespoke evening and bridal clothing. There, he divides his time between New York and San Juan,
Puerto Rico, working with private clients. Previously, John was a designer at Vera Wang New York after
graduating from the Parsons School of Design.
Angelica Santoyo
Angelica Santoyo graduated from Colombia College in 2002 after dreaming of a career in fashion since
the tender age of five. She debuted the Angel Eyes Designs’ collection in March of 2009, sparking a
high demand for the featured clothing within the Chicagoland area. The simplistic style of her designs
is tailored to those who yearn to feel confident while standing out in a crowd.

10. Latino Fashion Week Designers
Julius LaCour Jr.
Julius LaCour, Jr. was born in New Orleans, LA in 1985. After he graduated from the Illinois Institute of
Art-Chicago, he created Maison de LaCour to express individualism. Today, Julius is still taking Maison
de LaCour to the top of the fashion world putting couture techniques and finishing into each garment
he creates.
Hector-Javier MonArrez
Hector-Javier MonArrez was born in Durango, Mexico where he specialized in bridal, leather
construction, and corsetry. After receiving a degree in fashion design, upon his arrival to Chicago,
Hector quickly flourished and won many awards. Since graduating he has created his own brand THE-
MONÁ, and has been displaying his work in various runway shows.
Lazaro Perez
Lazaro Perez is known for his impeccable fit and glamorous collections featuring exquisite beading and
embroidery with dramatic silhouettes. With over twenty years of design experience, Lazaro is regarded
as one of the industry’s premier bridal designers. Lazaro frequently appears on TLC’s “Say Yes to the
Dress” in New York and Atlanta, and WEtv’s “Girl Meets Gown”. His designs have been featured on The
Today Show, Good Day L.A., American Latino TV, and Fox Business’s “Happy Hour”.
Magaly Triburcio
Magaly Triburcio completed her studies when she decided to go against her mother’s will and
follow her passion, the art of fashion. Using word of mouth, Magaly quickly became one of the most
recognized fashion designers in the Domincan Republic. Currently, she boasts a large clientele an
devout team to help bring her art to life.
Claudia Urrutia
Mexican born Claudia Urrutia graduated with Bachelors degree in Fine Arts from The International
Academy of Design & Technology in 2007. Her Designs were chosen to be at the 2007 Annual School
Fashion Show held at Union Station Hall. She has been featured in publications like Ultimas Noticias,
La Raza & Newspaper Hoy.

11. Latino Fashion Week Celebrities
Patricia de León
Actress – Model
Colby O’Donis
Singer
Paulo Quevedo
Actor – Model
Leo Passage
Pivot Point Founder
Carlos Anaya
Award-winning Journalist
and Multimedia Producer
Brian Michael
Singer
Jaslene
Gonzalez
Model
Cesar Corrales
Actor – Billy Elliot

12. PREMIER SPONSORS
PRESENTING SPONSORS
Latino Fashion Week Sponsors

13. MEDIA SPONSORS
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MEDIA CONTRIBUTORS
CONTRIBUTING SPONSORS
BENEFACTORS
Latino Fashion Week Sponsors