The document discusses opportunities in marketing to multicultural groups in the US such as Hispanics, African Americans, and Asian Americans. It provides an overview of a company called Luminacion that offers multicultural strategy consulting and content development services to help brands connect with these growing demographic segments. The company has existing TV shows, websites, mobile and in-flight entertainment projects that could be leveraged by brands looking to reach multicultural audiences.
Cárdenas Marketing Network is a full-service Hispanic marketing agency that provides services from ideation and strategy through execution and reporting. It has over 70 marketing professionals across offices in major US cities and works with a national network of over 400 bilingual professionals. The agency specializes in experiential and event marketing, music and live entertainment production, mobile marketing tours, integrated digital marketing, and other services to support brand launches and activations targeted at Hispanic audiences.
The document discusses Cape Town's Rights Protection Programme for the 2010 FIFA World Cup. The objectives are to protect FIFA's intellectual property and commercial rights from ambush marketing, unauthorized trading, and other infringements around stadium venues. It outlines the legal protections in South Africa and new legislation. Commercial Restriction Zones will be established around stadiums to protect against ambush marketing. The on-site RPP team will enforce these protections during matches through patrols and addressing issues like counterfeit goods, informal traders, and unauthorized advertising. Guidelines provide examples of permitted and restricted commercial activities within the zones.
Diego and his brother started a small business called Watch.O in 2010 to gain experience managing their own company. They imported and sold affordable watches targeting teenagers and families. They opened their first kiosk in a mall in El Salvador and promoted it through social media and events. The business was successful, selling almost their entire initial inventory in the first two months. They recovered their initial investment by the end of their first holiday season. After three years of operation, Watch.O has given Diego and his brother valuable experience in legal compliance, supplier relationships, workforce management, inventory control, marketing and more.
This document welcomes users to a shopping service where shopping is a pleasure. It provides summaries of specialty store services including a recipe feature highlighting Publix items, event planning assistance for occasions like weddings or business lunches, and an online grocery delivery service offering the same quality products as in-store. It also describes a cookbook developed by culinary experts with easy recipes for complete meal solutions.
George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable private grocery chain. Publix offers competitive prices and deals alongside its quality products and friendly customer service. The company aims to open a new location in College Town to target the large student and faculty population, employing promotional tactics like giveaways and social media advertising for the grand opening.
Publix: A Case Study on Visionary Companiesbrittanystar
Publix is consistently ranked as one of the best companies to work for due to its strong culture and commitment to its associates. It focuses on customer value, waste intolerance, and the dignity of its associates. Publix promotes from within, offers stock ownership and generous benefits to associates, and gives back to the communities it serves through charitable donations and volunteer work. Training is provided through on-the-job learning and workshops to develop skills from basic tasks to more advanced topics.
The document outlines Publix's 2017 social media strategy to increase customer interaction and traffic to its website. It includes an audit of current social media platforms, objectives to boost followers and email subscribers, a friendly online brand persona, strategies to engage customers, a social media policy, and plans to measure results.
The document discusses opportunities in marketing to multicultural groups in the US such as Hispanics, African Americans, and Asian Americans. It provides an overview of a company called Luminacion that offers multicultural strategy consulting and content development services to help brands connect with these growing demographic segments. The company has existing TV shows, websites, mobile and in-flight entertainment projects that could be leveraged by brands looking to reach multicultural audiences.
Cárdenas Marketing Network is a full-service Hispanic marketing agency that provides services from ideation and strategy through execution and reporting. It has over 70 marketing professionals across offices in major US cities and works with a national network of over 400 bilingual professionals. The agency specializes in experiential and event marketing, music and live entertainment production, mobile marketing tours, integrated digital marketing, and other services to support brand launches and activations targeted at Hispanic audiences.
The document discusses Cape Town's Rights Protection Programme for the 2010 FIFA World Cup. The objectives are to protect FIFA's intellectual property and commercial rights from ambush marketing, unauthorized trading, and other infringements around stadium venues. It outlines the legal protections in South Africa and new legislation. Commercial Restriction Zones will be established around stadiums to protect against ambush marketing. The on-site RPP team will enforce these protections during matches through patrols and addressing issues like counterfeit goods, informal traders, and unauthorized advertising. Guidelines provide examples of permitted and restricted commercial activities within the zones.
Diego and his brother started a small business called Watch.O in 2010 to gain experience managing their own company. They imported and sold affordable watches targeting teenagers and families. They opened their first kiosk in a mall in El Salvador and promoted it through social media and events. The business was successful, selling almost their entire initial inventory in the first two months. They recovered their initial investment by the end of their first holiday season. After three years of operation, Watch.O has given Diego and his brother valuable experience in legal compliance, supplier relationships, workforce management, inventory control, marketing and more.
This document welcomes users to a shopping service where shopping is a pleasure. It provides summaries of specialty store services including a recipe feature highlighting Publix items, event planning assistance for occasions like weddings or business lunches, and an online grocery delivery service offering the same quality products as in-store. It also describes a cookbook developed by culinary experts with easy recipes for complete meal solutions.
George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable private grocery chain. Publix offers competitive prices and deals alongside its quality products and friendly customer service. The company aims to open a new location in College Town to target the large student and faculty population, employing promotional tactics like giveaways and social media advertising for the grand opening.
Publix: A Case Study on Visionary Companiesbrittanystar
Publix is consistently ranked as one of the best companies to work for due to its strong culture and commitment to its associates. It focuses on customer value, waste intolerance, and the dignity of its associates. Publix promotes from within, offers stock ownership and generous benefits to associates, and gives back to the communities it serves through charitable donations and volunteer work. Training is provided through on-the-job learning and workshops to develop skills from basic tasks to more advanced topics.
The document outlines Publix's 2017 social media strategy to increase customer interaction and traffic to its website. It includes an audit of current social media platforms, objectives to boost followers and email subscribers, a friendly online brand persona, strategies to engage customers, a social media policy, and plans to measure results.
Simon Property Group is the largest retail real estate company in the US, with a market capitalization of $46 billion. It owns 321 shopping centers across the US totaling 244 million square feet. Simon offers various media platforms within its shopping centers to advertise to consumers, including sky banners, standees, elevator wraps, and digital displays. It also facilitates brand promotions, events, and sponsorships to engage shoppers.
The document is an invitation and information kit for potential sponsors and exhibitors of the 2015 Fiesta in America event. Some key details:
- Fiesta in America is a 501(c)(3) nonprofit that hosts an annual two-day cultural festival and trade show aimed at the Filipino American community.
- The 2015 event will be held on August 15-16 at the Meadowlands Expo Center in Secaucus, New Jersey and expects to draw over 10,000 visitors.
- Exhibitor booths and sponsorship opportunities are available for businesses to connect with the Filipino American market, which has above-average incomes and spending power.
This document provides 97 unconventional marketing ideas intended to maximize results with minimal resources, known as guerrilla marketing tactics. Some of the tactics described include delivering seed packets door-to-door with a real estate marketing message, hosting community events like yard sales and movie nights, placing digital advertising screens in local restaurants, and conducting publicity stunts to generate media attention for little to no cost. The overall document encourages real estate agents to think creatively about low-budget marketing methods.
This document provides information about sponsorship opportunities for the 6th Annual Cuban Sandwich Festival in Tampa Bay from March 31st to April 2nd, 2017. It details various sponsorship levels from $1,000 to $15,000, which include benefits like logo placement, tickets, banners, and mentions. The festival expects to attract 45,000 people over the weekend to enjoy Cuban culture, food, entertainment and compete to make the world's largest Cuban sandwich.
YOCard is a brand of free postcards distributed through racks in public locations like cafes and gyms in the Philippines. The postcards are used by companies to advertise in an unconventional way. Consumers voluntarily take the postcards which feature commercial, cultural or ideological messages. The postcards are designed to be noticed, collected, shared with others, and displayed in homes or offices. They provide a unique way for advertisers to reach consumers aged 15-35 from socioeconomic classes AB and C in Metro Manila through creative and engaging messaging.
Maria Rodriguez
Office: 973-273-0273
Cell: 973-876-5412
mrodriguez@latinofoodshow.com
Mailing Address:
Latino Food Show
123 Main Street, Suite 456
Secaucus, NJ 07094
Website: www.latinofoodshow.com
Thank you for your consideration!
The document provides tips on how to sell to the Hispanic market in the United States. It notes that Hispanics make up over 50 million people in the US, with two-thirds being millennials. It also discusses Hispanic purchasing behaviors, media usage, and spending habits. The document recommends that companies be ready to serve Hispanic customers by having Spanish-speaking staff, websites, and marketing in Spanish. It also suggests focusing on good customer service, as Hispanics highly value relationships and politeness.
Latinos own many businesses in the US, generating $322 billion in revenue in 2008. There are over 39,000 Latino-owned businesses with receipts over $1.5 million. Additionally, 35,000 new Latino businesses are opened every month, showing strong growth. El Club de Comerciantes is an organization that connects Latino businesses and provides resources and events to help them succeed and tap into the large Latino market in the US. Their upcoming event, La Feria comercial de alimentos latinos, is an opportunity for food and equipment suppliers to exhibit and meet potential Latino business customers.
TukTuk provides a mobile digital advertising service using vehicles equipped with bright screens and speakers. They drive routes through major cities, commercial areas, transit hubs and events to reach large audiences. Example campaigns showcase how TukTuk can promote products, events and brands in targeted locations and during peak times. Their technical capabilities include GPS tracking, wireless content updates and location-based ad delivery.
Latinos own many businesses in the US, generating $322 billion in revenue in 2008. There are over 39,000 Latino-owned businesses with receipts over $1.5 million. Additionally, 35,000 new Latino businesses are opened every month, showing strong growth. El Club de Comerciantes is an organization that connects Latino businesses and provides resources and events to help them succeed and tap into the large Latino market in the US. Their upcoming event, La Feria comercial de alimentos latinos, is an opportunity for food and equipment suppliers to exhibit and meet potential Latino business customers.
Ricardo Maia is an entertainment executive with over 20 years of experience in strategic planning, development, and management of international business operations in the entertainment industry. He has consistently succeeded in analyzing market trends to create profitable partnerships and sponsorships for large companies through innovative marketing solutions and live entertainment productions. Some of his accomplishments include raising over $20 million in sponsorships and creating and producing 4 top-rated live shows on time and under budget.
The document is a sponsorship proposal for Reggae Carifest, an annual reggae music festival and cultural celebration held in New York City since 1998. It outlines the event's history and impact, and provides details on sponsorship packages, promotional activities, and costs associated with the 2018 festival. Sponsorship opportunities range from $5,000 to $75,000 and offer varying levels of branding, marketing benefits, and access. The goal is to enhance corporate images while celebrating Caribbean culture and raising funds for charities. Over 150,000 people are expected to attend the star-studded musical performances and family-friendly activities of the 10th annual event.
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
The document discusses international markets and trade shows for handmade products. It provides an overview of different types of trade shows, trends in the industry, and factors to consider when selecting trade shows. The key points are that trade shows should be selected strategically based on the target market and customer defined in the marketing strategy. It takes exhibiting at a trade show three times to realize the full sales potential as customers need to see the products, do a small test order, and then place full orders after successful delivery.
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
This document outlines the winners of the #Portada16 awards. It recognizes top achievements in marketing to Hispanic audiences across various categories such as digital innovation, sports campaigns, mobile campaigns, and media professionals of the year. Key winners include Motivate Influencer Dashboard for digital innovator, McDonald's director Patricia Diaz for top marketer to Hispanics, Honey Maid's "Wholesome Campaign" for total market campaign, Copa Coca-Cola for top sports campaign, and WesternUnion.com's #BeFutbol virtual reality film as the grand winner. The document provides details on each award, the nominees, and the winners.
The Latino quinceañera celebration originated centuries ago as a coming-of-age celebration for girls turning 15 to mark their passage to womanhood. Over time, quinceañeras have evolved into lavish celebrations that now include elaborate dresses, mariachi bands, DJs, venues, cakes, and more, with families now spending an average of $20,000. The multi-million dollar quinceañera industry has become a significant family affair and cultural tradition for Latinos.
First Innovi Corporation : YOCard & Pocket Philippines PresentationYocard Freecard
First Innovi Corporation is the provider of YOCard and Pocket Philippines, the only brand of freecard advertisements in Metro Manila! Freecard advertising initiate lifestyle branding and is an alternative tool for advertisers in all industry segments to bring their messages straight to the hands of their target market – at locations they frequent. These can be picked up for FREE by interested consumers.
Latin American Fashion Week (LAFWC) is a biannual fashion event that showcases local and international Latin American designers and provides opportunities for models, artists, and other industry professionals; the document outlines sponsorship opportunities for the 2014 event ranging from $600-1200 that provide advertising, networking benefits, and support for LAFWC's mission of cultivating the art and fashion community while supporting small businesses and charitable causes.
Simon Property Group is the largest retail real estate company in the US, with a market capitalization of $46 billion. It owns 321 shopping centers across the US totaling 244 million square feet. Simon offers various media platforms within its shopping centers to advertise to consumers, including sky banners, standees, elevator wraps, and digital displays. It also facilitates brand promotions, events, and sponsorships to engage shoppers.
The document is an invitation and information kit for potential sponsors and exhibitors of the 2015 Fiesta in America event. Some key details:
- Fiesta in America is a 501(c)(3) nonprofit that hosts an annual two-day cultural festival and trade show aimed at the Filipino American community.
- The 2015 event will be held on August 15-16 at the Meadowlands Expo Center in Secaucus, New Jersey and expects to draw over 10,000 visitors.
- Exhibitor booths and sponsorship opportunities are available for businesses to connect with the Filipino American market, which has above-average incomes and spending power.
This document provides 97 unconventional marketing ideas intended to maximize results with minimal resources, known as guerrilla marketing tactics. Some of the tactics described include delivering seed packets door-to-door with a real estate marketing message, hosting community events like yard sales and movie nights, placing digital advertising screens in local restaurants, and conducting publicity stunts to generate media attention for little to no cost. The overall document encourages real estate agents to think creatively about low-budget marketing methods.
This document provides information about sponsorship opportunities for the 6th Annual Cuban Sandwich Festival in Tampa Bay from March 31st to April 2nd, 2017. It details various sponsorship levels from $1,000 to $15,000, which include benefits like logo placement, tickets, banners, and mentions. The festival expects to attract 45,000 people over the weekend to enjoy Cuban culture, food, entertainment and compete to make the world's largest Cuban sandwich.
YOCard is a brand of free postcards distributed through racks in public locations like cafes and gyms in the Philippines. The postcards are used by companies to advertise in an unconventional way. Consumers voluntarily take the postcards which feature commercial, cultural or ideological messages. The postcards are designed to be noticed, collected, shared with others, and displayed in homes or offices. They provide a unique way for advertisers to reach consumers aged 15-35 from socioeconomic classes AB and C in Metro Manila through creative and engaging messaging.
Maria Rodriguez
Office: 973-273-0273
Cell: 973-876-5412
mrodriguez@latinofoodshow.com
Mailing Address:
Latino Food Show
123 Main Street, Suite 456
Secaucus, NJ 07094
Website: www.latinofoodshow.com
Thank you for your consideration!
The document provides tips on how to sell to the Hispanic market in the United States. It notes that Hispanics make up over 50 million people in the US, with two-thirds being millennials. It also discusses Hispanic purchasing behaviors, media usage, and spending habits. The document recommends that companies be ready to serve Hispanic customers by having Spanish-speaking staff, websites, and marketing in Spanish. It also suggests focusing on good customer service, as Hispanics highly value relationships and politeness.
Latinos own many businesses in the US, generating $322 billion in revenue in 2008. There are over 39,000 Latino-owned businesses with receipts over $1.5 million. Additionally, 35,000 new Latino businesses are opened every month, showing strong growth. El Club de Comerciantes is an organization that connects Latino businesses and provides resources and events to help them succeed and tap into the large Latino market in the US. Their upcoming event, La Feria comercial de alimentos latinos, is an opportunity for food and equipment suppliers to exhibit and meet potential Latino business customers.
TukTuk provides a mobile digital advertising service using vehicles equipped with bright screens and speakers. They drive routes through major cities, commercial areas, transit hubs and events to reach large audiences. Example campaigns showcase how TukTuk can promote products, events and brands in targeted locations and during peak times. Their technical capabilities include GPS tracking, wireless content updates and location-based ad delivery.
Latinos own many businesses in the US, generating $322 billion in revenue in 2008. There are over 39,000 Latino-owned businesses with receipts over $1.5 million. Additionally, 35,000 new Latino businesses are opened every month, showing strong growth. El Club de Comerciantes is an organization that connects Latino businesses and provides resources and events to help them succeed and tap into the large Latino market in the US. Their upcoming event, La Feria comercial de alimentos latinos, is an opportunity for food and equipment suppliers to exhibit and meet potential Latino business customers.
Ricardo Maia is an entertainment executive with over 20 years of experience in strategic planning, development, and management of international business operations in the entertainment industry. He has consistently succeeded in analyzing market trends to create profitable partnerships and sponsorships for large companies through innovative marketing solutions and live entertainment productions. Some of his accomplishments include raising over $20 million in sponsorships and creating and producing 4 top-rated live shows on time and under budget.
The document is a sponsorship proposal for Reggae Carifest, an annual reggae music festival and cultural celebration held in New York City since 1998. It outlines the event's history and impact, and provides details on sponsorship packages, promotional activities, and costs associated with the 2018 festival. Sponsorship opportunities range from $5,000 to $75,000 and offer varying levels of branding, marketing benefits, and access. The goal is to enhance corporate images while celebrating Caribbean culture and raising funds for charities. Over 150,000 people are expected to attend the star-studded musical performances and family-friendly activities of the 10th annual event.
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
The document discusses international markets and trade shows for handmade products. It provides an overview of different types of trade shows, trends in the industry, and factors to consider when selecting trade shows. The key points are that trade shows should be selected strategically based on the target market and customer defined in the marketing strategy. It takes exhibiting at a trade show three times to realize the full sales potential as customers need to see the products, do a small test order, and then place full orders after successful delivery.
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
This document outlines the winners of the #Portada16 awards. It recognizes top achievements in marketing to Hispanic audiences across various categories such as digital innovation, sports campaigns, mobile campaigns, and media professionals of the year. Key winners include Motivate Influencer Dashboard for digital innovator, McDonald's director Patricia Diaz for top marketer to Hispanics, Honey Maid's "Wholesome Campaign" for total market campaign, Copa Coca-Cola for top sports campaign, and WesternUnion.com's #BeFutbol virtual reality film as the grand winner. The document provides details on each award, the nominees, and the winners.
The Latino quinceañera celebration originated centuries ago as a coming-of-age celebration for girls turning 15 to mark their passage to womanhood. Over time, quinceañeras have evolved into lavish celebrations that now include elaborate dresses, mariachi bands, DJs, venues, cakes, and more, with families now spending an average of $20,000. The multi-million dollar quinceañera industry has become a significant family affair and cultural tradition for Latinos.
First Innovi Corporation : YOCard & Pocket Philippines PresentationYocard Freecard
First Innovi Corporation is the provider of YOCard and Pocket Philippines, the only brand of freecard advertisements in Metro Manila! Freecard advertising initiate lifestyle branding and is an alternative tool for advertisers in all industry segments to bring their messages straight to the hands of their target market – at locations they frequent. These can be picked up for FREE by interested consumers.
Latin American Fashion Week (LAFWC) is a biannual fashion event that showcases local and international Latin American designers and provides opportunities for models, artists, and other industry professionals; the document outlines sponsorship opportunities for the 2014 event ranging from $600-1200 that provide advertising, networking benefits, and support for LAFWC's mission of cultivating the art and fashion community while supporting small businesses and charitable causes.
Similar to Publix Junta Hispana Event Details (20)
1. Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun
1. Hispanic central plaza where traveling vendors and local
residents gather to buy and sell, esp. provisions, livestock and
other necessities.
2. Crucial relationship building tool
70% are likely to purchase
brands with a strong presence at
Hispanic festivals & events
Often1st face-to-face interaction
with a retailer and brands
Build a personal relationship
with 10,000 Hispanic shoppers
in one day
◦ Source: Yankelovich/Cheskin Hispanic Monitor Study and Strategy Research Corp.
3. Only family-oriented Hispanic event
Free admission, free parking and
alcohol-free
More than 25,000 attended 2009
Designed to appeal to all 20
Spanish-speaking countries
Hispanics at all levels of
acculturation
5th consecutive year in Miami
October 24, 2010 at Tamiami Park
4. An event within an event - dedicated Publix plaza
◦ Publix booth, a passport stamp booth
◦ 12+ vendor booths
◦ Publix mini-stage
Dora the Explorer & SpongeBob SquarePants
appearances
◦ cultural performances
◦ vendor brand character performances
◦ other family entertainment
A JuntaHispana Passport destination
Visit Publix Mercado Rodante to win
◦ Personal computers
◦ Publix gift certificates, coupons for free products
6. Miami is largest Publix Hispanic
market
Miami DMA Hispanics spend $4.3
billion on food at home
Nickelodeon Hispanic Dora the
Explorer & SpongeBob Square Pants
61.4% of Hispanic families have
children under 17 years
◦ Source:Scarborough Research Scarborough USA+ R2 2004
JuntaHispana appeals to the diverse
Miami Hispanic market
7. Event radio, TV and Miami Hispanic newspapers
20,000 Event flyers in high density Hispanic areas
Publix signage at JuntaHispana main stage
Stage mentions at Publix mini-stage events
Publix Mercado Rodante is a passport destination
◦ Win personal computers with passport stamp
Publix flyers in tower displays-Miami division
Eblast up to 1.0 million South Florida Hispanic
households (event invitation & Publix flyer)
8. JuntaHispana provides event media support
All event design, production and execution
Coordinates sampling, warehousing, distribution,
booths, tents, tables, chairs
Includes Spanish-speaking staff for your booth
Mini-stage talent, producer and host
Insurance, permits, equipment, booths, etc.
PromoPoint Marketing delivers all Publix-specific
marketing
◦ Email marketing, in-store flyer, flyer display, etc
9. Your 10’ x 10’ booth at Junta Hispana event
◦ Includes Spanish-speaking staff of two
◦ Sampling, demonstrations and/or literature distribution
◦ Up to 10,000 samples distributed at each booth
½ Full-color ad in Publix Junta Hispana flyer
◦ Flyer with advertising, recipes and/or coupons
◦ Packed in shipper displays at all 251 Publix Miami division stores
(circ 225,000)
◦ Plus 25,000 at the Publix booth during Junta Hispana
Eblast email to 1.0 million homes near stores in
the Publix Miami division
◦ Click thru to a digital version of the flyer with ads, recipes and/or
coupons
10,000 Re-usable shopping bags handed out
◦ Bags showcase sponsoring brand logos
10. Eric Zitelli
Director of Client Solutions
PromoPoint Marketing
O 813-342-9559
C 813-335-2408
Eric.zitelli@PromoPointMarketing.com
Sue Bartlett
Senior Production Manager
PromoPoint Marketing
O 813-342-9437
Sue.Bartlett@PromoPointMarketing.com