Enzo's Market, a grocery store and cafe in Chattanooga, used Foursquare ads to attract more customers. They spent $1.78 per customer who checked in, and with the average customer spending $30, they saw a 1585% return on their Foursquare ad investment. The marketing director was initially wary of social media ads but found the Foursquare ads successful in bringing in new customers and proving their worth to the owners.

1. FOURSQUARE ADS FOR SMALL BUSINESS
HOW ENZO’S GETS CUSTOMERS TO KEEP COMING BACK WITH FOURSQUARE ADS
Chattanooga-based grocery store and cafe Enzo’s Market carries both local and specialty goods that
keep customers coming back. To continue that trend, they sought to attract more with Foursquare Ads.
$1.78
paid per customer who
checked in to Enzo’s
$30
estimated spend
per customer
1585%
return on investment
RESULTS
LEARN MORE AT
foursquare.com/ads
“We’ve been able to pull new people into our store because they
found us on Foursquare.”
CHRISTOPHER LYKINS design and marketing director, enzo’s market
“A lot of young people use Foursquare, so we are at
the forefront and foremind of people who are in the
neighborhood,” said Chris Lykins, design & marketing
director for Enzo’s. “We’ve been able to pull new people into
our store because they found us on Foursquare.”
Within roughly a half year of opening, Enzo’s tried its hand
at advertising to gain awareness and visitors from the
neighborhood. Spending money on social media was
something Enzo’s owners were wary of, so Lykins took a
leap of faith with Foursquare, their first kind of advertising
ever. “I took the jump and paid for the ad myself — and it’s
working,” he said.
The average customer at Enzo’s spends about $30 between
shopping for groceries and grabbing a bite or drink at their
cafe, bringing their estimated ROI from Foursquare Ads to a
healthy 1585%.
“So few advertising spends can be broken down like that,”
Lykins said of paying for check-ins. “It will allow me to talk
to the owners and show them how it’s a great spend with
results.”
THE STORY