SlideShare a Scribd company logo
Naeem Kahn
OCEAN
DRIVE
Spring-Summer
Fashion
Issue
Featuri
ng
The Creative Brief
Timeless pieces
never fail
Sophisticated, chic, elegant,
refined, timeless
1-page, full color, highly
professional, best effort
for placement in Ocean
Drive magazine. (hard copy)
1. Know the subject.
2. Watch runway videos.
3. Read press articles.
Week 10“Welcome to
Miami”
Create a compelling ad for
NK that introduces him
and his brand to Miami’s
fashion community.
Include demographics,
psychographics,
personality & preferences
for the target audience.
Psychographics
Taste- Quality, Timeless, High End pieces
Lifestyle- Mainstreamer
Social Class- High Class
Culture- Every Culture
Body Image- Petite, Small, Medium, Large,
X-Large, 2-14
Fashion Knowledge- Fashion forward
Interests- Fashion, Runway shows, Special
events
Region- United States
Population- Rural, Suburban
Age- 20-40
Income- $50,000 and up
Occupation- Artist, Business owner, Fashion
industry
Gender- Female
Personality/Preferences
Optimistic, Fun, Sophisticated,
Sexy, Outgoing, Chic, Sultry

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nk