L'Oreal achieved global success through continuous innovation, acquiring local beauty companies, and adapting products for different markets. It communicates a strong message of empowering women through diverse ambassadors and spends significantly on research and development. L'Oreal enters new markets through strategic acquisitions of strong local brands that understand local consumer sentiments. It uses effective mass communication through various advertising, promotions, events, and publicity campaigns.

3. PORTFOLIOS

4. HOW DID L’OREAL
ACHIEVED
ALL THIS ??

5. CONTINUOUSINNOVATION
ACQUIRINGLOCAL BEAUTYCOMPANIES PRODUCT
ADAPTATION
STRONG
MESSAGEEFFECTIVE
MASS
COMMUNICATION

6. STRONG
MESSAGE

7. “Because you are worth it”
Supported by 35 diverse international ambassadors
Spread the message of RESPECT and RECOGNITION for women
Written at time when idea of Feminism was at its peak

8. CONTINUOUS
INNOVATION

9. Invest significant money and time in its R&D centres
Spends 3.5% of annual sales on R&D
Observesconsumersacrossthe
globetodeeplyunderstand
theirbeautyneeds

10. PRODUCT
ADAPTATION
UNIVERSAL CONSUMER VALUES

11. Elseve Total
Repair 5
Wondercurl
Mascara
Oil & Sweat Control
Blemish Balm
Colour Naturals

12. SMART
ACQUISITION

13. Deciding how to
enter the Global
Market
Acquisition
Strong local brands
can tap into
consumer sentiments
in a way international
brands may find
difficult
Because
Companies choose
to acquire
local brands
for their
brand portfolio
Refers
to

14. EFFECTIVE
MASS
COMMUNICATION
ADVERTISEMENTS
SALES AND PROMOTIONS
EVENTS & EXPERIENCES
PR & PUBLICITY

16. Aishwarya Rai Bachchan
Endorsing for L’Oreal

17. FOR
2
SUSTAIN
LEADERSHIP

18. 1. L’Oreal has great opportunity if it increases its e-commerce sales.
2. L’Oreal can launch more organic products as health
consciousness is increasing .

21. DISCLAIMER
Created by Aditya Todi, DTU, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.
(See www.IIMInternship.com)