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A Bluprint for Investing in Referral Marketing
The document discusses referral marketing and the benefits of automating referral marketing processes. Some key points:
- Referral marketing is an important strategy as B2B buyers increasingly rely on peer recommendations before making purchasing decisions. Automating referral marketing can boost ROI by increasing conversions and customer lifetime value.
- Manual referral marketing programs using spreadsheets are less effective than automated systems which can more accurately track referrals, rewards, and results. Automation also prompts ongoing advocate participation.
- When choosing a referral marketing automation platform, it is important to consider the user experience for advocates, prospects, sales teams, and administrators and ensure the solution is easy to use and integrates with existing technology like CRM.
Measuring social media impact across every channel
This document discusses measuring the impact of social media marketing. It begins with an agenda that includes frameworks for marketing attribution and how to use Google Tag Manager and Wildfire to track social media impact. Several frameworks for marketing attribution are presented, including top-down and bottom-up approaches. The remainder of the document discusses mapping the customer journey and how social data can provide insights across various stages from awareness to advocacy. Case studies are provided to demonstrate how various companies have measured social media impact.
Punchtab
presentation by Angela Sanfilippo, CMO, Punchtab (@punchtab) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Loop Me presentation from The Future of Branded Content, by Fire Circus
- 1. The role of consumers in distributing branded content September 2013 -ConfidentialConfidential 1
- 2. Customer ratings matter 72% Wont buy without it Source Amazon Confidential -Confidential- 2
- 3. Empower consumers to make ads better People can tell other about good ads and stop the ads that they don’t like LoopMe does this by adding simple feedback, user control and sharing • Like, Stop, Dislike, Share Better results for advertisers • More valuable customers, marketing insight, data for retargeting Social data and endorsement can be most valuable part of big data story Confidential -Confidential- 3
- 4. Collecting social feedback across different ad formats and devices Confidential -Confidential- 4
- 5. Gaming study shows the difference Initial campaign results globally: • 33,029 installs • 1,447,635 clicks • 34,002,810 views Additional interactions delivered • 44,854 likes • 31,184 shares • 2,672 Opt outs New customer installs Endorsement & data for retargeting Confidential -Confidential- 5
- 6. Strong brands = higher social engagement 40% Of Ad Clickers Source LoopMe Confidential -Confidential- 6
- 7. UK consumers “like” mobile ads the most globally No.1 UK, USA, China Source LoopMe Confidential -Confidential- 7
- 8. People trust communities, enthusiasts, celebrities, experts and friends Important role for data targeting Confidential -Confidential- 8
- 9. Summary Innovating mobile ads with social endorsement Consumers can become a channel of distribution Easy to advertise with existing creative Higher value users, re-targeting story and data driven content matching Confidential -Confidential- 9
- 10. Stephen Upstone CEO & Founder t: Thank You. +44 7801 953 743 e: stephen@loopmemedia.com stephenupstone @loopmemedia Confidential -Confidential- 10