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Presentation Deck | January 29, 2015
whurk is an interactive platform that
offers users real-time opportunities to
earn rewards helping the world’s
leading brands reach new audiences.
Let’s get to
whurk.
According to a joint study between the
Word of Mouth Marketing Association
(WOMMA) and the American Marketing
Association (AMA), 64% of marketing
executives indicated that they believe
word of mouth is the most effective form
of marketing.
However, only 6% say
they have mastered it…
whurk provides access to peer-to-peer
networks — the power of people sharing
with people — activating brand
influencers in support of strategic
marketing campaign and insight
collection. This is powerful stuff.
How does
whurk work?
The whurk application facilitates
the process, sourcing
engagement, activation, and
measurement — in real time.
When students join whurk, they have
access to our collection of
whurkorders — manageable 1-2 hour
jobs available when they are. And
whurk rewards are virtually instant.
Campaign details
are identified,
including:
•  Desired brand
insights.
Influencer
demographics
are outlined:
•  Who, where and
how many?
We measure,
maintaining
accountability:
•  Collection of photos
and insight surveys
ensure results are
valid and valuable.
Campaigns are
created via the
whurk web
application.
And delivered
directly to the
influencer’s
mobile whurk
app.
Campaign
activities —
completed.
And brand
insight is
collected.
Reward,
earned!
whurk has modernized campus
promotion to better fit the dynamic lives
of students. With a whurk campaign, you
employ a student whurkforce to engage
their peers and capture basic details on
students’ product experiences.
Thank you. Get in touch. Elsa Welshofer:
elsa@whurk.com,
704.778.7268, or
info@whurk.com.

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