This document provides a detailed analysis of shots from a film trailer and poster. It summarizes each shot or element, describing characters, settings, text overlays, transitions, and how elements work together to convey information and intrigue about an upcoming biographical gangster film called "Legend" starring Tom Hardy as the Kray twins. Visuals and text from the trailer gradually reveal that the film tells the true story of the Kray twins who ruled London in the past through crime and violence.

3. In this establishing shot it is overlooking the city of
London. This sets the location of the film. Although it
is CGI the style and look of London is old not from
the modern day. This also sets the time period in a
rough basis as there is no exact date but we know its
in the past. By the looks of it we can assume it is after
the second world war. There are no characters in this
shot so there is still a lot to find out. The lighting is
low key but this entire shot has been created through
an editing process. It is an extreme long shot that tilts
down from the skyline onto the city buildings. We can
tell it is London because of the river Thames and St.
Paul's Cathedral in the background. The shot starts
off on a black screen and fades into the image seen.
At the end of this shot there is a fade transition and it
fades to black before the next shot appears. This
entire shot lasts about 3 seconds. There is no
diegetic sound in this shot. There is only the
beginning of the soundtrack that accompanies the
whole trailer. So far there isn't much that is revealed
to the audience in terms of genre or has a unique
selling point.

4. In this shot we find out a little bit of what this film
is. The text graphics are displayed on a plain
beige background with nothing else so our
attention is drawn towards the text. It says
"WITNESS THE TRUE STORY" which indicates that
this film is biographical but we do not know of
what just yet. In each shot so far the transitions
have been the same of a fade in and out. Again
there is no diegetic sound and just the
soundtrack at the moment. This shot lasts about 3
seconds as well.

5. This shot is almost like a part two of the previous
shot. They follow after one another with a
few action shots in between of two characters and
this shot is exactly the same as the one before
apart from what the visual text says. This time it
says "OF THE TWINS WHO RULED A CITY". This
follows on from the previous text making it a
whole sentence that has just been split into two
shots. This effect makes the audience feel a bit
tense and confused as they are still unsure as to
what the film is about and who they are referring
to. Some people who know their history well may
have an idea who it could be based on the
previous shots and the information given in the
last two shots. There were more shots of
characters before this but no dialogue or other
text had been said or seen. So this is almost like a
question game for the audience as they try to
figure out who these twins are. The answer is the
Kray twins.

6. In this shot we have a wide mid shot of two
characters seen in previous shots of the
trailer. There is no camera movement. In
terms of mise en scene, these two
characters are both dressed in flashy suits,
smoking a cigarette, sitting in the back of a
car. From this we can see that these two
men are very important and wealthy and
have someone else driving them. Also,
these two characters are exactly identical
which indicates that these are the twins that
were mentioned earlier. They are both
portrayed by the actor Tom Hardy and the
editing has enabled them to have both his
characters besides one another to make it
more realistic. It is also made clear that
these two are brothers because there is
non-diegetic dialogue of one of Tom
Hardy's characters saying "He's my brother"
which is placed over this shot of the both of
his characters together.
Similar to all the previous shots, there is a fade transition in and
out of the shot. This shot lasts about 3 seconds too and still has
the soundtrack continuing on throughout. From what we can
see in the back window of this car, there are bright colourful
lights and a lot of people around on the street. This looks like a
club/casino end of town in which we find out a little bit more
about these characters as they are going to or from this area.

7. In this shot there are two characters
kissing in a bar/club. One of these
characters is Tom Hardy as Reggie
Kray. This shot is significant to the
trailer as it shows a side of the film
that isn't just crime and fights. This
romantic side has an appeal the
female audience which they will enjoy
and be more interested to watch now
that they know it is not just constant
fights and action. Having a scene like
this in the film and following the love
story between these two characters
without making all about them,
widens their target audience with both
male and female viewers, therefore
selling more tickets and increasing
their popularity and revenue.

8. This shot shows Reggie Kray pointing
a gun at someone's head. It is a
violent scene but cuts short leaving
many questions. It shows the
gangsters at their most dangerous
and fierce as they hold the power to
take someone's life. There is a huge
sense of aggression and negativity in
this shot which highlights on the
genre and story of the film. Again we
see Reggie in his flashy suit which is
one of the key elements of a gangster
film and an icon that brands this film.
The pace of this shot and other shots
just before this is very quick compared
to the shots first seen in the beginning
of the trailer. They speed up as the
music does in the trailer and mainly
consist of violent action shots to show
the true genre of the film and how
violent these twins were.

9. Here we are given the title of the
film. It stands alone and is big and
bold making it clear that this is the
title. It is the same font and on the
same background as the other text
slides. It is not the last thing to be
seen but it stands out and is quite
rememberable as it is simple but
bold.

10. This text slide mentions the name
of the lead actor 'Tom Hardy'.
However, this is played twice,
once first and then a shot of
Ronnie Kray in a car, then this
text slide is played again and
then followed by a shot of
Reggie Kray. This is very unique
in teaser trailers as the main
actor has been listed twice as he
plays two roles in the film. This
adds a funny but creative style to
the trailer and will make viewers
feel intrigued in how it'll play
out.

11. This is the very last informative
shot where it has given a release
date for the cinema, September 11.
Underneath there are the
production companies for the film
in a red colour. The text above is in
the same black font as the rest of
the text seen. This has been
repeated throughout the teaser
trailer and in a way branded the
film by having it all the same.
There is one more text slide after
this where it says 'Discover More'
and has icon links to different
websites and pages.

12. The title is very bold and stands out.
The font of it is simple but similar to
all other text on this poster, other
posters and the text in the teaser
trailer.
This is quite unique in film posters
because like a normal film poster you
would have a list of the most famous
cast members, this poster uses a bit
of light hearted humour by naming
the lead cast member twice. This is
funny but necessary because Tom
Hardy plays both lead roles in this
film.
The characters in this poster are
dressed the same as they are in the
teaser trailer. They are both in smart
black flashy suits which is associated
with gangsters in this era (early to
mid 1900s).
The colour of this poster is very
simple yet effective and has a lot of
meaning to it. The black and white
effect almost hints towards that this is
set in the past where film and tv were
in black and white. It also gives off an
idea of light and dark and that Ronnie
Kray (on the left) is in the dark and
feels alone and is quite dangerous,
and Reggie Kray (on the right) is in
the light and is not so lonely and he is
more reasonable and the smarter
one, whereas Ronnie is more like a
weapon.
This tagline under the title seems like
a praise to the Kray twin and that they
were in fact 'Legends'. It is similar to
the text that we saw in the teaser
trailer where it says "witness the true
story of the twins who ruled a city".
This is more informal as it actually
reveals who the twins are and that
they were the best at what they did.
This particular film poster is
quite recognisable as it has
been used before for the film
Scarface. Scarface is another
crime thriller/gangster film and
is a classic that will continue to
be one of the greats. Having
used this style of poster for the
film Legend will make it quite
rememberable and could in turn
become a classic itself.