Zeke Creative Credentials & Capabilities

Zeke are experts in creative
communication for high-end
interior and lifestyle businesses.
We help brand owners achieve
their ambition by becoming more
visible, distinguished and desirable.

contents who we are 1
how we think 2
why us? 3
the proof 4
our 3-step approach 5
our capabilities 6
our reputation 7
Zeke are experts in creative
communication for high-end
interior and lifestyle businesses.
We help brand owners achieve
their ambition by becoming more
visible, distinguished and desirable.

Wayne McMaster MCSD™
Analytical by nature and inspired by the
creative world, Wayne is committed
to helping brands and individuals to
discover meaning, value and purpose
through original thinking, thorough
research and great design, with a proven
ability to translate strategies and plans
into action and a commitment to deliver
results.
who we are 1 who we are
Stephen Fenton MCSD™
Proud of working hard to deliver a
healthy return on his clients’ marketing
investments, Stephen relishes any
opportunity to help organisations
harness what makes them unique and
improve their bottom lines.
His professional career spans more than
20 years advising both private and public
sector organisations on marketing and
brand management.
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

how we think
We believe there are two fundamental principles behind everything we do.
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

how we think
ELEVATING a brand’s position and perception;
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

how we think
ELEVATING a brand’s position and perception;
or AMPLIFYING its voice and message—sometimes both together.
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

why us?
We help brand owners to achieve their ambition by becoming more visible
More visible…
• Launch online
• Bring new products/services
to market
• Establish brand presence
• Leverage social media
• Seek collaborations/
partnerships
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

why us?
We help brand owners to achieve their ambition by becoming more visible,
distinguished
More visible…
• Launch online
to market
partnerships
More distinguished…
• Improve customer journey
• Uncover buyer insights
• Tell a more compelling story
• Increase customer retention/
loyalty
• Deliver more engaging content
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

More visible…
• Launch online
to market
partnerships
More distinguished…
• Improve customer journey
• Uncover buyer insights
• Tell a more compelling story
• Increase customer retention/
loyalty
• Deliver more engaging content
More desirable…
• Grow market share/customer
base
• Reposition a brand
• Refresh a brand
• Boost conversion rates
• Achieve higher price point
why us?
We help brand owners to achieve their ambition by becoming more visible,
distinguished and desirable, through a rigorous creative process that pulls together the
right balance of intelligent planning and bright ideas; ultimately working alongside to
make sure marketing budgets work harder and go further.
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

who we are 1 the proof
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7
Email engagement campaign Brand Repositioning
2050
target profiles 47% increase average order value
16%
opening rate 50% registered for event
• Above industry average attendance figures
• High proportion of premium prospects
• Micro campaign objectives achieved
• Uplift in average customer order value by 47%
• Increased in brand awareness, web traffic and online enquiries
• Authentic tone of voice crafted and expressed
• Greater national magazine exposure though editorial selection

who we are 1 the proof
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7
Property marketing Brand Repositioning
52
premium + luxury apartments
100%
occupancy
over 200 enquiries generated
• 52 units let within 24 weeks
• High online viewings
• Increased overseas reservations
• Helping to define their brand essence
• More informed employees
• Employees able to talk more eloquently about their brand
• Motivated sales force

our 3-step approach
Discover
revealing
challenges &
opportunities
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our 3-step approach
Discover
Define
creative
thinking
& strategy
revealing
challenges &
opportunities
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our 3-step approach
Discover
creative
thinking
& strategy
Doo
revealing
challenges &
opportunities
implementing
cross-media
solutions
Define
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our capabilities
Discover
Questioning, listening and
understanding
Strategy without knowledge is not
strategy, it’s guesswork, so this is how
we come to understand exactly what is
needed and reveal the opportunities (or
challenges) to be faced. It’s a chance to
hold honest conversations about what
is authentic and valuable.
research and auditing
brand workshops
customer insights
customer journeys
benchmarking
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our capabilities
Define
Articulating the story
In any high-end interiors or lifestyle
business there is always an opportunity
to differentiate the brand. We’re at our
best when we help build a brand from the
ground up, from tone of voice, look, feel
and message; but are equally at home
delivering a broad range of strategies to
elevate or reposition your existing brand.
brand consultancy
brand strategy
positioning
proposition
brand identity & guidelines
brand architecture
internal communications
tone of voice
imagery
messaging
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our capabilities
Do digital engagement
DIGITAL
Creating impact in the digital space
In a rapidly changing digital age you need to ensure
you’re achieving the maximum impact through
existing and emerging channels.
CREATIVE
Compelling and persuasive ideas
While design is increasingly going digital, effective
printed literature is as important as ever in
increasing desire among customers and new
audiences.
content managed websites
responsive websites
ecommerce
video & animation
social media
email marketing
search engine optimisation
creative services
brochures and printed communications
tactical marketing and direct mail
exhibition and promotional material
trade & consumer advertising
packaging
point of sale
copywriting
print management
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our reputation
“It helps us to position our brand exactly
where we want to be in the market. It
allows us strategically to be able to create
the right USPs for our brand. It speaks of
luxury, class and good taste. It captures
the real essence of the brand – and is just
what we were trying to achieve.”
“Managing the operational complexities
of a niche brand in the UK with massively
strong roots in Australia is not a job for
the faint-hearted. The team have worked
closely with us to do so sensitively for
several years. Following their help and
creative guidance we have succeeded in
appealing to the eccentricities of the luxury
market in this country whilst keeping our
colleagues down under happy.”
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

our reputation
“Together we developed an effective
positioning strategy. Their interpretation
of the brand then gave us a visual
identity system appealing to affluent
early adopters. Our product redefines
the nature of sleep, so marketing
communications have to put significant
space between us and the traditional bed
market. We have lots of hard technical
things to say but the creative team
devised a soft graphic language to convey
every unique feature and benefit.”
“We entered the battlefield as challenger,
having devised a heritage strategy to give
us a point of differentiation we embarked
upon creative work. The packaging was
exquisite and rapidly helped us establish
ourselves and cement some valuable retail
relationships.”
who we are 1
how we think 2
why us? 3
the proof 4
our capabilities 6
our reputation 7

1.5 Paintworks
Colthurst Mews
Bath Road
Bristol
BS4 3EH
United Kingdom
studio +44 (0)117 972 8700
ideas@zekecreative.com
zekecreative.com
Images courtesy of
Bath Kitchen Company
JAB Anstoetz
Inspired Interiors
Sheridan

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