The document provides guidance on how to build a powerful UX team. It discusses the changing landscape of skills needed in UX and optimal hiring strategies, including completing the team puzzle with a blend of skills. Key dos and don'ts are outlined, such as engaging in UX potpourri, checking for knowledge of evolving areas like CX and BX, and not discounting a UXer's value. The document emphasizes seeking true team players and avoiding being the smartest person to build a strong collaborative team.
This document provides information on user experience (UX) and user interface (UI) design for mobile apps. It discusses how UX is defined by how a person feels when interacting with a product or service and the importance of usability, which aims to minimize steps and make tasks easy. The document recommends spending time on design, which can yield large returns, and emphasizes user-centered design and understanding users through research. It provides tips for mobile app design, such as adaptive design, flow charts, intuitive navigation, and keeping designs simple. Trends mentioned include designing for wearables and customization.
User interface and user experience ui ux design basicsRavi Bhadauria
In this video there is a complete description for what are the basics needed for UI as well as UX. To learn these from an institute, then join ADMEC Multimedia Institute.
The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
The document provides a brief history of user experience (UX) design from its roots in communication and early forms of writing to modern developments in computing, the internet, and experience design. It traces key innovations from printing presses and telegraphs to mice, web browsers, and the concept of experience realms. The history shows how UX design has evolved from a focus on usability and human factors to encompass creating immersive experiences that engage users at different levels of participation.
The document discusses user experience (UX) and how it differs from common sense and information architecture. UX focuses on understanding user needs and designing products and services to meet those needs. The value of UX is that it leads to faster and better solutions, greater productivity, and helps companies avoid failures caused by not understanding users. UX combines skills like strategy, research, design and development to simplify complexity and create desirable, feasible and viable solutions from the user's perspective. It is important to involve UX early in projects to avoid costly redesigns later. The amount of time a UX project takes depends on its scope, from a few days for simple projects to over a month for complex ones.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
This document provides information on user experience (UX) and user interface (UI) design for mobile apps. It discusses how UX is defined by how a person feels when interacting with a product or service and the importance of usability, which aims to minimize steps and make tasks easy. The document recommends spending time on design, which can yield large returns, and emphasizes user-centered design and understanding users through research. It provides tips for mobile app design, such as adaptive design, flow charts, intuitive navigation, and keeping designs simple. Trends mentioned include designing for wearables and customization.
User interface and user experience ui ux design basicsRavi Bhadauria
In this video there is a complete description for what are the basics needed for UI as well as UX. To learn these from an institute, then join ADMEC Multimedia Institute.
The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
The document provides a brief history of user experience (UX) design from its roots in communication and early forms of writing to modern developments in computing, the internet, and experience design. It traces key innovations from printing presses and telegraphs to mice, web browsers, and the concept of experience realms. The history shows how UX design has evolved from a focus on usability and human factors to encompass creating immersive experiences that engage users at different levels of participation.
The document discusses user experience (UX) and how it differs from common sense and information architecture. UX focuses on understanding user needs and designing products and services to meet those needs. The value of UX is that it leads to faster and better solutions, greater productivity, and helps companies avoid failures caused by not understanding users. UX combines skills like strategy, research, design and development to simplify complexity and create desirable, feasible and viable solutions from the user's perspective. It is important to involve UX early in projects to avoid costly redesigns later. The amount of time a UX project takes depends on its scope, from a few days for simple projects to over a month for complex ones.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
The document discusses strategic writing for user experience (UX) content. It notes that good UX content meets business and customer goals. It provides examples of goals for people using a transportation app (TAPP) and the organization that created TAPP. The document outlines factors to consider to predict how well UX content will meet its goals, including usability, voice, accessibility, purposefulness and more. It also discusses how to measure how well UX content meets UX goals, such as through key behaviors in an app. Finally, it notes that everyone from marketers to engineers to writers to customers are responsible for good UX content.
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UX design aims to enhance customer satisfaction and loyalty by improving usability, ease of use, and the overall user experience. It involves considering elements such as visual design, information architecture, functionality, business needs, and user goals. The process includes briefing, content architecture, wireframing, prototyping, user interface design, user testing, analytics, and search engine optimization. UX is not just about the user interface but the entire experience from initial interaction to post-use.
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
The document discusses usability engineering and designing user interfaces for humans. It covers several key points:
1) A user interface is the point of interaction between a user and a system, including both software and non-software elements like documentation.
2) Humans have visual, motor, and cognitive limits that should be considered in interface design. Formats and layouts should aid scanning, and memory loads and decision-making tasks should be managed.
3) Usability involves creating intuitive, learnable and satisfying interfaces so that users can efficiently accomplish their goals with minimal errors.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
This document provides an overview of user experience (UX) design principles and processes. It begins with definitions of UX and UI, then outlines the typical UX design process of understanding user needs, prototyping, and testing designs. Key principles discussed include placing elements according to visual importance and proximity, limiting options to aid decision making, using implicit visual cues to guide users, and designing for readability and scannability. Gestalt principles of grouping and flow are also covered. The document aims to explain how understanding cognitive processes can help designers create more effective interfaces.
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
User Interface Analysis and Design focuses on anticipating what users need to do. The goal is to translate how a machine works into how a person thinks through concepts from interaction design, visual design, and information architecture. UI design is an iterative process that involves user and task analysis, interface design with prototypes, and evaluation to refine the design based on usability testing. Key aspects of UI design include following principles like minimizing memory load, allowing undo and recovery from errors, and providing guidance for user diversity.
This document provides an overview of user research methods for UX design. It discusses why user research is necessary, describing iterative design based on user testing. A variety of research methods are presented, including interviews, card sorting, usability testing, and A/B testing. Guidance is given for which methods to use at different stages and for different goals. Both in-lab and remote testing approaches are covered. Best practices are also outlined, such as only needing 5 users to test with and recording everything from interviews and tests. The document concludes with an activity where participants pair up to interview each other and report back.
This document discusses interaction design basics and provides guidance on screen design and layout principles. It recommends grouping related items logically and physically close together, ordering items in a natural sequence, using alignment and white space to make screens readable, and considering both local and global navigation structures. The document emphasizes understanding users and scenarios to design effective interactions rather than just interfaces.
Découvrez les fondamentaux de l'approche du design UX. Vous verrez comment concevoir une expérience globale grâce aux différentes méthodes qui constituent un processus de design.
This document provides an overview of a free UX design mini-course. The course covers topics such as what UX design is and why it matters, user-centered design and the UX design process. The UX design process involves research, analysis, design, production and product launch. User research is key to understanding user needs and goals. Analysis compiles research findings. Design validates ideas through prototypes and gets user feedback. Production implements the design with developers and can include beta testing. The course teaches the core principles of UX design and discusses whether it may be a good career path based on skills like collaboration, problem-solving and empathy.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
UI refers to the interface that allows humans to control software or hardware, such as through buttons, menus and other interactive elements. UX involves a person's experience using a product including their behaviors, emotions and attitudes. Interface design focuses on maximizing the user experience by making software and devices easy to use through visual elements like images, colors, typography and layout. Visual design uses graphical elements to enhance usability and the user experience.
Aaron Orner has over 20 years of experience in marketing, branding, and user experience roles. He has worked as an independent consultant, at agencies like Y&R Austin, and in-house at companies like W.W. Grainger. Orner has received awards for his creative work and has helped improve metrics like findability rates and online conversions. He is skilled in areas such as analytics, strategy, user research, and creative concept development.
This document provides guidance on hiring user experience (UX) design professionals. It begins by defining UX and the key skills involved, such as user research, information architecture, and visual design. It then describes common UX roles like researchers, information architects, and visual designers. The document advises hiring a team to cover all needed skills. It provides tips on determining skill needs based on a company's projects and evaluating candidates based on work samples, understanding of UX fundamentals, and soft skills. The overall document aims to help readers understand UX roles and how to identify, assess, and hire the right UX talent for their organizations.
The document discusses strategic writing for user experience (UX) content. It notes that good UX content meets business and customer goals. It provides examples of goals for people using a transportation app (TAPP) and the organization that created TAPP. The document outlines factors to consider to predict how well UX content will meet its goals, including usability, voice, accessibility, purposefulness and more. It also discusses how to measure how well UX content meets UX goals, such as through key behaviors in an app. Finally, it notes that everyone from marketers to engineers to writers to customers are responsible for good UX content.
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UX design aims to enhance customer satisfaction and loyalty by improving usability, ease of use, and the overall user experience. It involves considering elements such as visual design, information architecture, functionality, business needs, and user goals. The process includes briefing, content architecture, wireframing, prototyping, user interface design, user testing, analytics, and search engine optimization. UX is not just about the user interface but the entire experience from initial interaction to post-use.
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
The document discusses usability engineering and designing user interfaces for humans. It covers several key points:
1) A user interface is the point of interaction between a user and a system, including both software and non-software elements like documentation.
2) Humans have visual, motor, and cognitive limits that should be considered in interface design. Formats and layouts should aid scanning, and memory loads and decision-making tasks should be managed.
3) Usability involves creating intuitive, learnable and satisfying interfaces so that users can efficiently accomplish their goals with minimal errors.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
This document provides an overview of user experience (UX) design principles and processes. It begins with definitions of UX and UI, then outlines the typical UX design process of understanding user needs, prototyping, and testing designs. Key principles discussed include placing elements according to visual importance and proximity, limiting options to aid decision making, using implicit visual cues to guide users, and designing for readability and scannability. Gestalt principles of grouping and flow are also covered. The document aims to explain how understanding cognitive processes can help designers create more effective interfaces.
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
User Interface Analysis and Design focuses on anticipating what users need to do. The goal is to translate how a machine works into how a person thinks through concepts from interaction design, visual design, and information architecture. UI design is an iterative process that involves user and task analysis, interface design with prototypes, and evaluation to refine the design based on usability testing. Key aspects of UI design include following principles like minimizing memory load, allowing undo and recovery from errors, and providing guidance for user diversity.
This document provides an overview of user research methods for UX design. It discusses why user research is necessary, describing iterative design based on user testing. A variety of research methods are presented, including interviews, card sorting, usability testing, and A/B testing. Guidance is given for which methods to use at different stages and for different goals. Both in-lab and remote testing approaches are covered. Best practices are also outlined, such as only needing 5 users to test with and recording everything from interviews and tests. The document concludes with an activity where participants pair up to interview each other and report back.
This document discusses interaction design basics and provides guidance on screen design and layout principles. It recommends grouping related items logically and physically close together, ordering items in a natural sequence, using alignment and white space to make screens readable, and considering both local and global navigation structures. The document emphasizes understanding users and scenarios to design effective interactions rather than just interfaces.
Découvrez les fondamentaux de l'approche du design UX. Vous verrez comment concevoir une expérience globale grâce aux différentes méthodes qui constituent un processus de design.
This document provides an overview of a free UX design mini-course. The course covers topics such as what UX design is and why it matters, user-centered design and the UX design process. The UX design process involves research, analysis, design, production and product launch. User research is key to understanding user needs and goals. Analysis compiles research findings. Design validates ideas through prototypes and gets user feedback. Production implements the design with developers and can include beta testing. The course teaches the core principles of UX design and discusses whether it may be a good career path based on skills like collaboration, problem-solving and empathy.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
UI refers to the interface that allows humans to control software or hardware, such as through buttons, menus and other interactive elements. UX involves a person's experience using a product including their behaviors, emotions and attitudes. Interface design focuses on maximizing the user experience by making software and devices easy to use through visual elements like images, colors, typography and layout. Visual design uses graphical elements to enhance usability and the user experience.
Aaron Orner has over 20 years of experience in marketing, branding, and user experience roles. He has worked as an independent consultant, at agencies like Y&R Austin, and in-house at companies like W.W. Grainger. Orner has received awards for his creative work and has helped improve metrics like findability rates and online conversions. He is skilled in areas such as analytics, strategy, user research, and creative concept development.
This document provides guidance on hiring user experience (UX) design professionals. It begins by defining UX and the key skills involved, such as user research, information architecture, and visual design. It then describes common UX roles like researchers, information architects, and visual designers. The document advises hiring a team to cover all needed skills. It provides tips on determining skill needs based on a company's projects and evaluating candidates based on work samples, understanding of UX fundamentals, and soft skills. The overall document aims to help readers understand UX roles and how to identify, assess, and hire the right UX talent for their organizations.
LOOKING FOR A UX DESIGNER? BUT STILL WONDERING WHAT UX IS? Kathleen Milbier
This document provides guidance on hiring user experience (UX) design professionals. It begins by defining UX and the key skills involved, such as user research, information architecture, and visual design. It then describes common UX roles and the types of deliverables they produce. The document advises hiring a team that can cover all UX disciplines rather than a single "unicorn." It provides tips for determining hiring needs based on a company's goals and evaluating candidates based on their work and understanding of UX fundamentals rather than just job titles. The conclusion emphasizes that acquiring a great UX team is important for providing excellent customer experiences across digital platforms.
Dr. Shivananda (Shivoo) R Koteshwar is the Design Group Digital Implementation Site Leader and R&D Head at Synopsys India. He provides his LinkedIn, Facebook, and SlideShare profiles. The document then discusses technical skills, human skills, and conceptual skills. It provides examples of each type of skill. The rest of the document appears to be a presentation or report covering topics like the impact of AI on jobs, skills needed for the future, examples of emerging technologies, and examples of creativity tools.
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
The document discusses how to evaluate candidates for UX roles and ensure they are a good fit for the position and company. It emphasizes determining the required qualifications for the role, including both hard and soft skills. It provides tips for assessing candidates' competencies, skills, experience, empathy, emotional intelligence, passion, and qualifications through reviewing work examples, grading performance, and probing during interviews. The goal is to find candidates that fulfill both technical and interpersonal requirements for successful UX work.
The basic objective of every firm is to boost sales and overall corporate growth. The importance of UX/UI design in accomplishing this aim is critical. The program's UX/UI design enhances the user experience and customer happiness, which eventually helps grow the number of users of the given application. Check out the UI UX design courses in Bangalore for more information.
SXSW 2016: Bridging the Gap Between CX + UXBarkley
Susannah Sulsar of Barkley and Leah Buley of Forrester hosted a workshop at SXSW 2016 covering The Human Experience, bridging the gap between customer experience and user experience.
#FIRMday London 24th November 2016 - Tonic ‘Employer Reputation Indexer Launch’ Emma Mirrington
‘Employer Reputation Indexer Launch’ Emma Mirrington, The FIRM and Tom Chesterton, Tonic What if you could easily evaluate how your employer reputation stacks-up against your broader business plan; whether your team is working effectively; whether resources are deployed well and how deeply the wider talent landscape is understood? What if you could self-diagnose and benchmark against others as often as you needed and collaborate with other employers in an open source, free to use environment? If that sounds too good to be true then you should come and find out about a project that The FIRM and Tonic have been working on to make that a reality.
This document discusses user experience (UX) and how it is often misunderstood or not properly implemented. UX involves extensive research like field studies and usability testing to understand users, but others see it only as interface design. The document advocates for a lean UX process of quick iteration through sketching, low-fidelity prototyping, testing, designing, and more testing before launch. It provides resources for learning UX best practices like reducing iteration time and using empathy maps to better understand users.
The UX Unicorn Is Dead: Soft Skills Trump Coding SkillsPaul Sherman
This document discusses soft skills for user experience practitioners and argues that they are more important than technical "hard skills". It begins by describing unrealistic "unicorn" job postings that require a wide range of hard skills but neglect soft skills. Through anecdotes from practitioners, it identifies key soft skills like communication, collaboration, and empathy. It presents evidence that soft skills can be successfully taught, as seen through safety improvements in aviation. The document concludes by calling for prioritizing soft skills training in UX.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Workforce Insight And Change Making Comms V4 AaAladam
These slides provide an overview of how to do Workforce Planning & Analytics so leaders can make better, more informed decisions. Hope you like it!
UXPA BOSTON 2013 - Visual Communication in UX research and designDory_Kronos
The document discusses visual communication in UX research and design. It provides examples of different types of visualizations used at various stages of the design process, including workflows from contextual inquiries, personas to represent user research findings, process maps of user journeys, concept maps to illustrate design concepts, and charts and graphs to report evaluation findings from user surveys. The document also discusses principles for effective visualization based on Gestalt laws and provides resources for visualization inspiration and tools.
When I worked at RBC, I gave a presentation on UX career paths at one of the monthly team meetings in 2013.
The presentation included sample career paths and role descriptions culled from a number of online sources, discussion of different skills and the “T-shaped” skill set, and pointers to additional resources for career planning and skill development.
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary?
The document summarizes the essential roles of an effective growth hacking team. It identifies 7 key roles: Manager, Developer, Data-Driver, UX Expert, Designer, Copywriter, and Salesperson. Each role is described briefly, outlining the core responsibilities and contributions to the team's goals of optimizing growth strategies, testing ideas, and improving the user experience and sales.
This document discusses various UX maturity models proposed by experts like Jakob Nielsen, Xebia Group, Leah Buley, James Wondrack, and Darren Hood. The models describe different levels of organizational evolution and operation as it pertains to UX, from initial hostility or apathy towards UX to full assimilation where UX engagement is standard. Understanding an organization's UX maturity level is important for businesses as more mature organizations that value UX will outperform competitors, and the models can help measure status, progress, and goals.
An overview of how to get started in macro photography by Darren Hood. The deck includes examples as well as a list of recommended equipment, depending upon how much you would like to get immersed.
2019 ALC Conference: Value in Accessibility (How to achieve competitive advan...Darren Hood, MSUXD
The age of accessibility is here.... OR IS IT?!?! While some companies are embracing the need to provide accessible experiences, mixed messages of this approach are being sent everywhere. This presentation illustrates the value of accessibility, the cost of omitting it (to competitive advantage), and highlights a tool that can be used to identify accessibility issues in digital experiences. Most importantly, the presentation shows how you can use competitive analysis to achieve competitive advantage in the marketplace.
This presentation covers a bit of UX history, evolution of the discipline and careers, and addresses the criticality of maintaining information architecture as part of the UX discipline.
Microexperience Awareness: Going Beyond the TouchpointDarren Hood, MSUXD
People express dissatisfaction with companies, but a closer look reveals they are really unhappy about microexperiences and express their frustration with the company as a whole. When we pay attention to and optimize the design of our microexperiences, we ensure delighting our users/customers and make sure that critical elements are not overlooked. This talk took a look at the importance of microexperiences and shared a strategy for resolving this issue and optimizing an organization's customer experience.
Massive recognition of the importance and ROI of user experience has brought unforeseen challenges to many companies, leading us to seek out strategies to gauge and manage UX's culture and the associated maturity level in our organizations. This talk will focus on the challenges and prescribe strategies for optimizing success with our UX-related efforts.
Since the advent of the Internet, the world of UX has grown exponentially. Application and adoption of UX has, in kind, broadened dramatically, but there is still one major shortage — UX LEADERSHIP. As a result of this deficit, the field is being misdefined and occupied by unqualified people, threatening its growth, understanding, and well-being. This presentation will address the need for leaders and share ways to mature into a leader.
The quest for excellence in UX Leadership: Building company and team enviro...Darren Hood, MSUXD
Presentation from the 2015 UX Strategies Summit in San Francisco. A look at strategies and principles to be embraced by UX professionals to embrace in order to function and be recognized as leaders in the business world.
Q1 2014 Digital Rendezvous: Top 10 UX Lessons/Trends of 2013 (Darren Hood)Darren Hood, MSUXD
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
4. How to Build a Powerful UX Team
Darren Hood | April 2016
5. How to Build a Powerful UX Team
Darren Hood | April 2016
The Bermuda triangle and
today’s world of UX have
something in common…..
Unexplained accidents,
disorientation, the inability
to maintain a sense of
direction, turbulence,
disappearing travellers, etc.
Today, my hope is to share
info to help you overcome
associated pitfalls.
List of known Bermuda Triangle accidents: http://www.unp.me/
f8/list-of-all-known-bermuda-triangle-accidents-108289/
6. Agenda.
Changing Landscape
of Skill Assessment Optimal Hiring Strategies Key Dos and Don’ts
How to Build a Powerful UX Team
Darren Hood | April 2016
1 2 3
7. How to Build a Powerful UX Team
Darren Hood | April 2016
8. Feature Three
Lorem ipsum dolor sit.
0 3
CHANGING LANDSCAPE OF
SKILL ASSESSMENT
How to Build a Powerful UX Team
Darren Hood | April 2016
9. Human-Computer Interaction/HMI
Information architecture
User interface design
Yesteryear, identifying
and assessing skills
was very simple.
Skill sets were minimal
and identifying key
contributors was
relatively cut and dry.
How to Build a Powerful UX Team
Darren Hood | April 2016
Nomenclature
Wayfinding
Taxonomies
Visual design
Aesthetics
Design pattern libraries
Information
management
Information foraging
Color psychology
Accessibility
System analysis
Value sensitive design
Ethnography
User testing
Pictorial realism
Heuristic analysis
Usability
Common convention
Error handling
Cognition
Readability
Scannability
Findability
Intuition.
System/Real world match
Consistency
Minimalism.
Site maps
Style guides
Iconography
10. Today, with the
expanding world of
technology and the
growing spectrum of
mental models with
users and UX
encompassing
multiple disciplines,
things are quite
different…..
Stakes are higher, but
there is an evaluatory
skill deficit.
How to Build a Powerful UX Team
Darren Hood | April 2016
UXUser interface design
Visual design
Aesthetics
Color psychology
Accessibility
Information architecture
Nomenclature
Wayfinding
Taxonomies
Design pattern libraries
Information
management
Information foraging
Human-Computer Interaction/HMI
System analysis
Value sensitive design
Ethnography
User testing
Pictorial realism
Heuristic analysis
Usability
Common convention
Error handling
Mobile design
Responsive design
Cognition
Readability
Scannability Findability
Intuition.
System/Real world match
Consistency
Minimalism.
Wireframing
Prototyping
E-Commerce
Persuasive design
Task flows/analysis
Needs analysis
UX strategy
Storyboarding
Journey mapping
Scenarios
Site maps
Style guides
Iconography
Ergonomics
Sound design
Augmented reality
Virtual reality
Risk mitigation
Typography
Copywriting
Customer experience (CX)
Brand experience (BX)
Lean UX
Agile methodologies
Email marketing
Online advertising
Interactive TV
Web analytics
Data analysis
Data synehesis
Risk mitigation
Instructional design
Blended learning
Competitive analysis
Focus group moderation
Remote user testing
Vendor management
guerilla research
11. Don’t Forget About
Soft Skills.
Many people are hired for
what they know and then
release for their lack of soft
skills. In addition, soft skills
draw a “line in the sand”
when it comes to identifying
truly top talent. Query
candidates to confirm their
aptitude in such areas.
Collaboration
Interpersonal
communication
Excellent listener
Emotional intelligence
Mediation
Interpersonal communication
Excellent listener
Excelling at collaboration
Emotional intelligence
Skillful mediator
How to Build a Powerful UX Team
Darren Hood | April 2016
12. But Wait….
There’s More!
In addition to soft skills, there
are several other skills related
to the world of UX that are
extremely valuable. Evaluate
what said skills would do for
your team and gauge
candidates’ levels of skills and
knowledge in these areas.
Storytelling
Lean/Agile
System analysis
Emerging technologies
Education/Evangelism
Lean and agile knowledge
System analysis
Storytelling
Emerging technologies
Education/Evangelism
How to Build a Powerful UX Team
Darren Hood | April 2016
13. Remember UX
Skill Levels. Entry Level
Early-to-Mid
Senior
7+ years of experience
May be multi-skilled
Capable of mentoring all levels
2-7 years of experience
May require supervision at times
Capable of mentoring junior UXers
0 - 2 years of experience
Able to grow, coachable
Qualified retrofits*
2
1 3
How to Build a Powerful UX Team
Darren Hood | April 2016
May be multi-skilled
Skilled at multitasking
Excellent multitasker
Can provide educational support
Interns
Requires supervision
14. Feature Three
Lorem ipsum dolor sit.
0 3
OPTIMAL HIRING STRATEGIES
How to Build a Powerful UX Team
Darren Hood | April 2016
15. Conceptualizers
Analyzing and synthesizing data
Implementers
Ensuring things get done and
excellent at creating plans
Innovators
Coming up with new ideas
Optimizers
Driving efficiency
How to Build a Powerful UX Team
Darren Hood | April 2016
Strategy #1
The Problem Solver Grid.
16. Strategy #2
Completing
The Team Puzzle.
A blend of skills makes for a more diverse team.
Hiring the RIGHT person or persons paves the
way for greater levels of innovation and greater
capabilities to advocate for users.
RemoteUserResearch
InformationArchitecture
VisualDesign/Ergonomics
Remote&Ethnography
Interviewing/VisualDesign
ContentStrategy
How to Build a Powerful UX Team
Darren Hood | April 2016
17. Strategy #2
Completing
The Team Puzzle.
A blend of skills makes for a more diverse team.
Hiring the RIGHT person or persons paves the
way for greater levels of innovation and greater
capabilities to advocate for users.
HMI/Research
Ergonomics/Research
Ergonomics
Ergonomics/Ethnography
Ethnography/Interviewing
HMI/Interviewing
How to Build a Powerful UX Team
Darren Hood | April 2016
18. Strategy #3
Gauging the
Team Spectrum.
What is your team’s power
level before a hire? What’s
its potential afterwards.
Gauge your team’s status
and potential to help you
identify the best candidates.
Responsive
Mobile
Information Architecture
Content Strategy
55%
15%
20%
10%
How to Build a Powerful UX Team
Darren Hood | April 2016
55%
20%
15%
10%
19. KEY DOS & DON’TS
How to Build a Powerful UX Team
Darren Hood | April 2016
20. DO …..engage in a little UX Potpourri.
How to Build a Powerful UX Team
Darren Hood | April 2016
21. DON’T
….. hire or promote in your own image. It
is foolish to replicate your strength and
idiotic to replicate your weakness.
~Dee W. Hock
How to Build a Powerful UX Team
Darren Hood | April 2016
22. DO
….. make sure your recruiters have at
least a basic understanding of UX and UX
professionals.
How to Build a Powerful UX Team
Darren Hood | April 2016
23. DON’T
….. let unskilled people interview your
UX candidates.
How to Build a Powerful UX Team
Darren Hood | April 2016
24. DO
….. check for knowledge of evolutionary
UX elements (e.g., CX and BX).
How to Build a Powerful UX Team
Darren Hood | April 2016
25. DON’T ….. give psychological tests.
How to Build a Powerful UX Team
Darren Hood | April 2016
26. DO
….. demonstrate an understanding of a UX
professional’s persona in interviews.
Knowledge of the discipline isn’t enough.
How to Build a Powerful UX Team
Darren Hood | April 2016
27. DON’T
….. discount a UXer’s value (e.g., thinking
the work doesn’t take any effort). Skilled
UXers will recognize the trait and withdraw
from consideration or depart the company.
How to Build a Powerful UX Team
Darren Hood | April 2016
28. DO
….. a resilience check. Perform an inquiry to
find out how candidates rebounded from
failure or disappointment. The “never say die”
attitude is quintessential for members of
powerful teams.
How to Build a Powerful UX Team
Darren Hood | April 2016
29. DON’T ….. play fraternal games.
How to Build a Powerful UX Team
Darren Hood | April 2016
30. DO ….. exalt balance over smarts.
How to Build a Powerful UX Team
Darren Hood | April 2016
31. DON’T ….. hinder growth.
How to Build a Powerful UX Team
Darren Hood | April 2016
32. DO ….. consider interns.
How to Build a Powerful UX Team
Darren Hood | April 2016
33. DON’T
….. assume that lower salaries are
equivalent to savings. You get what you
pay for. And paying someone less will be
reflected in the final products — resulting
in losses.
How to Build a Powerful UX Team
Darren Hood | April 2016
34. DO
….. identify candidates who possess
“infectious” energy and knowledge levels.
Knowledgeable team members who are willing
to share can build confidence in stakeholders
and broaden a team’s impact, especially on
teams engaging in the institutionalization of
UX within the organization.
How to Build a Powerful UX Team
Darren Hood | April 2016
35. DON’T
….. insist on being the smartest person on
the team. According to Liz Wiseman, as the
leader, focusing on your own intelligence
and your resolve to be the smartest person
in the room has a diminishing effect on
everyone else. You actually hurt the team
and siphon its power.
How to Build a Powerful UX Team
Darren Hood | April 2016
36. DO
….. seek TRUE team players. As Patrick
Lencioni (author of The Five Dysfunctions of
a Team) states, “Not finance. Not strategy.
Not technology. It is teamwork that remains
the ultimate competitive advantage, both
because it is so powerful and so rare.”
How to Build a Powerful UX Team
Darren Hood | April 2016
37. DON’T ….. fudge the facts when assessing the team.
How to Build a Powerful UX Team
Darren Hood | April 2016
38. DO ….. be a multiplier.
How to Build a Powerful UX Team
Darren Hood | April 2016
39. DON’T
….. take the cheap route by trying to combine
multiple roles into one person. There is NO
SUCH THING as a UX developer. And UX
professionals, by trade, are NOT responsible
for providing assets for the presentation layer.
How to Build a Powerful UX Team
Darren Hood | April 2016
41. • Have you been hiring all specialists? If
so, start considering what Arnie Lund
calls “tweeners” (i.e., people with
multiple UX skill sets).
• Don’t reject a candidate because you
consider him or her to be “weak.” Could
be a diamond in the rough. Evaluate a
person’s coachability and proceed
accordingly. A person’s weaknesses
don’t matter if they can be coached.
• Picture your current UXers as a
construction team. Based on the current
aptitudes and skills, what can they
accomplish today? Identify the skills that
would take them to the next level and
search accordingly.
Closing Notes.
How to Build a Powerful UX Team
Darren Hood | April 2016
42. • Passion is a fuel — a fuel that can
energize your team and have
tremendous impact upon your
organization. Always make sure to gauge
a candidate’s passion level AND where
its limits are.
• Avoid the “cloak of nepotism.” Some
people are so void of the ability to
properly evaluate skill and envision
scenarios that they only hire people they
or someone they know knows. In so
doing, they potentially cripple their teams
and operations. Don’t be one of them.
• Every dollar invested in UX brings a
return of up to $200, but ONLY if skilled
people are hired.
Closing Notes.
How to Build a Powerful UX Team
Darren Hood | April 2016
43. • One’s ability to create wireframes and
prototypes, conduct remote or
ethnographical research, or construct the
best information architecture in the world
WILL NOT and SHOULD NOT supersede
one’s ability to manage clients, advocate
for users, or mediate between politically-
driven and egotistical clients.
• The key to selecting candidates to
strengthen YOUR UX team isn’t about the
candidate as much as it is about YOUR
ability to properly evaluate and identify
what each candidate brings to the table
and what it means to your operation.
• Lastly, when deciding between
candidates, always ask yourself…. Which
candidate(s) will benefit our users most?
Closing Notes.
How to Build a Powerful UX Team
Darren Hood | April 2016
44. • Remember…. there is no such thing as a
UX Developer. Beware of an “opportunity”
where the job description says something
like “Strong knowledge of HTML, CSS,
JavaScript/JQuery, ObjectiveC (iOS), C++.”
• Many companies and managers (still)
believe that UX = UI, instead of seeing UI
as a subset of UX. In addition, they (still)
think that any and every UX professional is
capable of providing presentation layer
support. This simply isn’t true. You could
end up in the “Bermuda Triangle.”
• On another “Bermuda Triangle” note, don’t
be starstruck by a company’s reputation.
When interviewing, make sure you
understand what a UX team’s org chart
looks like and gauge UX knowledge of
leadership before accepting any offers.
Closing Notes
for Job Seekers.
How to Build a Powerful UX Team
Darren Hood | April 2016
45. by Liz Wiseman with Greg McKeown
ISBN: 978-0061964398
Multipliers
HBR’s 10 Must Reads on Emotional Intelligence
by Arnie Lund
ISBN: 000-0123854962
User Experience Management: Essential Skills
for Leading Effective UX Teams
by Richard Canfield
ISBN: 978-1491929209
Design Leadership: How Top Design Leaders Build and
Grow Successful Organizations
by Patrick Lencioni
ISBN: 978-0787960759
The Five Dysfunctions of a Team
by Leah BuleyASIN: B011T78LBM
The User Experience Team of One
How to Build a Powerful UX Team
Darren Hood | April 2016
RESOURCES
by Harvard Business Review (compilation)
ISBN: 978-1633690196