LWARB's vision is for London to become a circular city that capitalizes on opportunities to be more resilient, efficient, and competitive for the future. They work to reinvigorate recycling through behavior change campaigns, improving food waste capture, and restricting non-recyclable waste. LWARB also accelerates the transition to a circular economy by investing in and supporting businesses, building partnerships, and raising awareness. Their circular business support program helps small circular businesses grow and linear businesses transition through their portfolio of over 150 businesses that have created 30 jobs and launched 20 new products.