2. E4’s Corporate Identity
E4 uses this theory in many different ways from the use of
colours and fonts to logos, this is also known as "Corporate
Design". E4 as i previously mentions uses a custom font for
their logo ( The letter 'E' placed inside the number '4'), just
from that simple design the E4 logo is well recognised
across the nation. Colour plays a very important part in the
corporate design of E4, the colour that is well associated
with the channel is the colour purple. The channel caters
programmes which appeals to both genders which bodes
well with the use of the colour purple to represent their
corporation cause that also appeals to both genders. E4 use
the colour purple in all of their idents and most importantly
their logo.
3. This is the first logo that I designed, as you can see it started off quite
Simple. I then I added the E4 logo into the “Monster’s eye”. Then for the
Third and final development added more colours to the “monsters” fur and
Also added a purple paint splat behind it. The reason I made all these
Changes is to appeal to the E4’s target audience ( who are aged 16-34).
