2. E4’s Corporate Identity
E4 uses this theory in many different ways from the use of
colours and fonts to logos, this is also known as "Corporate
Design". E4 as i previously mentions uses a custom font for
their logo ( The letter 'E' placed inside the number '4'), just
from that simple design the E4 logo is well recognised
across the nation. Colour plays a very important part in the
corporate design of E4, the colour that is well associated
with the channel is the colour purple. The channel caters
programmes which appeals to both genders which bodes
well with the use of the colour purple to represent their
corporation cause that also appeals to both genders. E4 use
the colour purple in all of their idents and most importantly
their logo.
3. This is the first logo that I designed, as you can see it started off quite
Simple. I then I added the E4 logo into the “Monster’s eye”. Then for the
Third and final development added more colours to the “monsters” fur and
Also added a purple paint splat behind it. The reason I made all these
Changes is to appeal to the E4’s target audience ( who are aged 16-34).
4. This is my second design I created for the E4 logo. I chose I purple skull cause
Not only does it match the E4’s colour scheme but the skull is different and
“cool” which will appeal to the young target audience of E4. In the second
Design of the logo I added the “E4” lettering, I chose a distorted font to go
With the skull because it matches the whole theme really well. On the last
Design of the logo I used “Filter Gallery” in photoshop to add boldness to the
Skull so it stands out at makes the logo more captivating for the target
Audience.
5. This is my third and final design I created for E4. I used “Furby” as the main
Base of the design cause its unique and also has a niche audience, which
Suits the E4 channel really well. In the second part of the design I used “Filter
Gallery” again to give Furby a “neon” effect to make the logo stand out. In the
Third and final step of the design I used the “Filter Gallery” again on the “E4”
Lettering so it stands out from the base design.
7. Final Logo
Oliver and I have chosen to use this logo
as our final logo for E4. We used
this logo because we think it suits the E4
ethos perfectly seeing as they have a
young target audience (aged 16-34) and
there aim is to entertain and captivate
them. We think this logo manages to
appeal and entertain their target audience
in every way possible.
