E4 style guide Contents
Identity Style Guide

-The logo
-The logo in space

-Logo area and colour
-Typography
-E4 and Type...
The logo
As we have decided to re
brand the current E4
logo, we are saying
goodbye to the old logo
but we are still keepin...
The logo in space
The current re – brand of
the E4 logo, is set in ‘out
of space’, When this
space theme is used it
mustn'...
Logo Position
Where possible in
print, the E4 logo should
always appear in the
bottom right-hand
position of the page. It
...
Logo Isolation Area and
Colour
Isolation area :
In the re
brand of E4’s logo, the logo
will stay in an isolation area
of a...
Typography
Typography :

E4 has always used the same
font ‘ITC American Typewriter’ for all brand
identity.
The font can b...
E4 and ‘Type’ Colour
E4 :
The Text in E4, will stay the
same, the ‘4’ will always be
numerical and directly next to
the ‘E...
E4 style guide
Upcoming SlideShare
Loading in …5
×

E4 style guide

769 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

E4 style guide

  1. 1. E4 style guide Contents Identity Style Guide -The logo -The logo in space -Logo area and colour -Typography -E4 and Type colour
  2. 2. The logo As we have decided to re brand the current E4 logo, we are saying goodbye to the old logo but we are still keeping the colour’s (purple and white) because they are a representation of the whole channel (in addition to this we have added extra colours to the E4 logo to make it look more dramatic, but in situations where colour cannot be used it can appear as a mono in Black.) Logo size Bye The E4 logo has been designed to reproduce at a minimum height of 8mm. There is no maximum reproduction size.
  3. 3. The logo in space The current re – brand of the E4 logo, is set in ‘out of space’, When this space theme is used it mustn't be big enough to out shine the E4 logo in the middle. It is important that all the objects are inline with the E4 logo, so it appears the logo is the centre of ‘attention’. The ‘space’ background of the Logo must be the same size as the ‘E’ in the E4 as part of the logo, this must stay the same at all times.
  4. 4. Logo Position Where possible in print, the E4 logo should always appear in the bottom right-hand position of the page. It should be placed no closer than 10mm from the trimmed edge. However, when the logo is used with the strips of tape, it must always form a unit by being positioned over one or both pieces of tape. This unit can then be used anywhere within the print space
  5. 5. Logo Isolation Area and Colour Isolation area : In the re brand of E4’s logo, the logo will stay in an isolation area of at least 10mm from the space, this is a minimum figure and can be maximised if needed. This area is so the other elements of the logo over grow the main focus of the logo ‘E4’. Colour : The main colours of the E4 logo are purple and black, only this colour purple can be used, any other and the channel will lose it’s identity.
  6. 6. Typography Typography : E4 has always used the same font ‘ITC American Typewriter’ for all brand identity. The font can be used in the following weights : Type should never appear below ‘8pt’, and there is no limit to font size. Headlines should always be set using ITC American Typewriter Bold and always in title case.
  7. 7. E4 and ‘Type’ Colour E4 : The Text in E4, will stay the same, the ‘4’ will always be numerical and directly next to the ‘E’. Type Colour : Headlines should always appear in purple or white depending on the colour of background they are sitting over. Purple background = White headline White background = Purple headline

×