Logos must represent the brand, be recognizable, versatile, and timeless. Current logo design trends for small businesses include responsive designs for different contexts, playful visuals that stand out, bright colors that influence people, simple typography for a modern look, hand-drawn artwork for personality, and geometric shapes combined with colors and arrangements. When considering trends, logos must thoughtfully integrate with the overall brand.
2. Irrespective of the design trends and styles, a logo must have the following basic
requirements:
lIt must represent your brand.
lIt must be easily recognizable.
lIt must be versatile.
lIt must be timeless.
All other considerations are optional.
Whether it is a small new business or a rebrand, professional logo design trends in
2019 require that your logo feels fresh and does not seem outdated a year later.
Responsive design logos
You may require to print your logo on product packaging, outdoor billboards, product
packaging, on a business card, or your web pages, and that requires that you have a
flexible and usable logo to meet the various situations. That means you have a versatile
logo, and that requires a responsive design of your logo.
Perspectiveplay logos
An effective way to challenge the norms of existing logo design is to play with
perspective. Hence, you could make use of distortion, warping, fragmentation, and
visual breaks to deviate from the traditional in an engaging manner. You may highlight
certain qualities of your logo using mockup visuals which could be used on business
cards, brochures, stationery, tshirt, infographic, web design, or wall signage.
Bright colours
Colours continue to remain a big choice in modern logo designs and this trend will
continue in 2019 as well. The reason being the deep impact that colour has on the way
people see the world, and is a great way to influence people’s decision.