2. cv
Armed with five years’ experience interacting closely with clients for the design and
realization of their ideas, I take the lead in graphic design projects, guiding a creative team
to meet objectives in line with corporate marketing strategies. Working closely with
several design studios, I am equally adept at collaborating with others or working
one-on-one for the realization of their vision. I currently work as the head graphic designer
for Challenge Advisory, overseeing the re-imagination of their corporate brand, including
the design of their website and marketing documents, as part of the overall
marketing strategy.
Education and Qualifcations
2005-2007 - Diploma Graphic Designer, Aldrovandi Rubbiani Bologna ( IT )
2007-2008 - Foundation, Aldrovandi Ribbiani Bologna ( IT )
2008-2011 - BA Graphic Design, Aldrovandi Ribbiani Bologna ( IT )
Reference
If you would like a reference, please don’t hesitate to ask.
Skills
Creative programs include:
Indesign
Illustrator
Photoshop
Extensive knowledge of both PC and Mac platform
Word, Excel and e-mail applications
Knowledge and interest in contemporary art history and design
Work skills include:
Creativity and imagination
Team management
Drawing skills an ability to find practical solutions to problems
Knowledge of printing techniques and photography
Ability to manage your time
Meet deadlines and work within a budget
Understanding of current trends and styles
Excellent communication skills
Riccardo Gualandi
Graphic Designer
3. cv
Challenge Advisory / Head Graphic Designer / 07.2014 -
Challenge Advisory is a consultancy company that aims to promote efficiency in
governments and global business. As Head Graphic Designer for two years, I am
responsible for Challenge Advisory’s creative team, which is made up of two graphic
designers, a content writer and two web developers. I have worked on a variety of
products and activities, such as websites, advertising, magazines, posters, product
packaging, exhibitions and displays, corporate communications and corporate identity.
www.challenge.org
Puntato LTD / Owner / 06.2014 -
Puntato LTD is an app that facilitates and increases the efficiency informational flow
within the Italian police force. As owner, I developed all of Puntato’s branding, from logos
to media marketing, and I am proud to say that Puntato has been downloaded over 50,000
times by law enforcement members since its inception two years ago.
www.Puntato.com
BSMT School of Theatre / Freelance Graphic Designer / 8.2013-
The Bernstein School of Musical Theatre (BSMT) is based in Italy and internationally
renowned since its establishment in 1993. As a graphic designer, I have been been
responsible for an inside-out rebranding of their design in collaboration with the school’s
communications, working to produce dynamic adverts, brochures, billboards and festival
decorations. My work was carried out in order to make the school more attractive to
younger generations and to raise awareness on an international scale. After three years,
the school’s enrolment tripled, encouraging a restructuring of the school’s admission
structure in order to cope with increased demand.
www.bsmt.it
Priynka / Freelance Graphic Designer / 11.2013 - 10.2014
Priyanka is a London-based jewellery brand, and as their Graphic Designer, I have been
dealing with the company’s visual presentation of the product to sponsors and their clients. I
have also been working on banners and graphics for the Priynka website.
www.aamayapriyanka.com
TCO international / Freelance Graphic Designer / 03.2013 - 12.2013
TCO International is a Professional Training & Coaching Company that is based in the
United Kingdom but operates internationally. My duty as Graphic designer was to create
brochures in line with the company brand, complete with infographics and interactive
elements.
www.tco-international.com
Habla Communication / Junior Graphic Designer / 11.2011 - 04.2012
Habla Communication in an advertising agency based in Italy that develops advertising
campaigns for clients in a wide range of industries. As junior graphic designer, I worked as
part of the graphic design Team to develop various types of advertising campaigns, such as
brochures, logo designs and marketing material.
www.habla.it
Other creative positions:
Hillery & Son / Freelance Graphic Designer
Packaging design, label design
Majestic / Freelance Graphic Designer
Logo and brand design
Riccardo Gualandi
Graphic Designer
4. Challenge Advisory / Web Design / Challenge Advisory is a consultancy company that aims to
promote efficiency in governments and global business. With a largely Business-to-Business (B2B)
perspective, I set about rebranding Challenge Advisory to market to these organisations. The first in
rebranding was to completely redesign the Challenge Advisory website from the ground up.WEB DESIGN
5. As thought leaders and global advisors, the Challenge Advisory website is designed to invoke trust
and expertise, as well as to illustrate the overall mantra of efficiency. This is demonstrated by the colour
scheme I chose, which consists of plenty of white to provide an emotional response of efficiency, and a
wide range of blues to fully illustrate the trust and intelligence that Challenge Advisory is known for.
6. Challenge Advisory / Mobile / Nearly 20% of users on the Challenge Advisory website browsed
on a mobile device, so I designed the Challenge Advisory mobile website with a focus on these
mobile users. Since the mobile site has been live, the bounce rate on mobile devices has dropped
dramatically, from nearly 80% to 35%, which is less than the average website bounce rate of 39%.MOBILE DESIGN
7. The colour scheme is similar to the desktop version of the Challenge Advisory website, but with a focus
on simplicity, accessibility and ease of use. To this end, certain words were emphasised and
emboldened in order to make sure the most important aspects of the website and the navigation were
easy to identify.
8. Challenge Advisory / Corporate Materials / The Challenge Advisory corporate branding includes
notebooks, pens, erasers and business cards. These all contribute to the overall corporate face that
Challenge Advisory showcases in each of its offerings.PRINT
9. Challenge Advisory / Print / Our digital presentation is only one aspect of the Challenge Advisory
offering, and our presentation was completed by the redesign of our print publications.
10. Another aspect of Challenge Advisory’s service are events that help to cultivate the practices of
efficiency that are the pillars of Challenge Advisory’s client service. This event looked at the
technological advancements in American manufacturing, and the modern colour scheme and
design locale reflects 21st century manufacturing and design principles.
11. The Industrial Internet of Things fully illustrated the changes afoot in the technology industry, and this
print document gave the reader more information on the industry trends. The hexagonal design scheme
used for the manufacturing event is kept here to signify that the subjects are related, and a lighter colour
scheme allowed for information to be absorbed in a comprehensive manner.
12. Sinclair Fox / Web Design / Sinclair Fox is an executive search firm, with a focus on the
technological industries that are emerging in the 21st century. The Sinclair Fox corporate look
required a modern, sophisticated look with a precise finish.WEB DESIGN
13. I designed the Sinclair Fox website with the express purpose of appealing to a target audience of
talented professionals looking for the next step in their career. As a result, I used a colour scheme of
pink, black and white, which had the twin emotional responses of nurturing and speedy efficiency.
14. Sinclair Fox / Mobile / For executive search on the go, the Sinclair Fox app followed a similar
design to the desktop site, only now with an added focus on the use of panels, for a simplified
mobile experience.MOBILE DESIGN
15. Following on from the Challenge Advisory mobile site, Sinclair Fox built upon the subtle emphases with
a fresh realignment of the colour schemes to better suit iOS or Android.
16. BSMT / Billboards / In my native Bologna, I have also worked closely with BSMT, producing a
number of static prints for them. Pictured here, “Love Story” was presented on billboards all over
town, and is 4x6m large.PRINT
18. BSMT / Print / I have also designed other publications, such as
flyers and programmes, pictured above. This required more
subtlety than the billboards, and a colour scheme dominated by
black made for greater sophistication under scrutiny.
19. My “Love Story” design shown above was also featured in the national
newspaper. Here, the use of red in my design draws the reader to the
corner where my design is situated.
20. Puntato / App Design / Design and branding for Puntato application (logo, marketing campaign
and social media). The design and goals of Putanto are to facilitate and increase efficiency of flow of
information within the Italian police force.APP DESIGN
Puntato / App Design / Design and branding for Puntato application ( logo, marketing campaign
and social media ). The design and goal of Putanto are to facilitate and increase efficiency of flow of
information within the Italian police force.
21. All the elements, colours and functions have been studied to allow the user to experience the app in a
quick and user-friendly way.
