Shah Aafreen Mohammed Amin is a student pursuing an MCom in business management. Their roll number is 109. Logistics is the management of the flow of goods from the point of origin to the point of consumption. It involves integrating information flow, material handling, production, packaging, inventory, transportation, and warehousing. The goal is to minimize the use of resources during import and export. Marketing and logistics are highly interrelated. Marketing ensures activities are carried out to meet business goals, while effective logistics systems are needed to implement marketing strategies. They must be considered integral parts of an organization to achieve stability and development.

1. Shah Aafreen Mohammed
Amin,mcom(business management)-
1,marketing strategies and plans,roll no-
109.

2. Meaning-Logistics is the management of the flow of goods between the point of origin
and the point of consumption in order to meet some requirements of customers or
corporationsThe resources managed in logistics can include physical items, such as food,
materials, animals, equipment and liquids, as well as abstract items, such as time,
information, particles, and energy. The logistics of physical items usually involves the
integration of information flow, material handling, production, packaging, inventory,
transportation, warehousing, and often security. The complexity of logistics can be
modeled, analyzed, visualized, and optimized by dedicated simulation software. The
minimization of the use of resources is a common motivation in logistics for import and
export.

3. TRANSPORTING
GOODS FROM
ORIGIN TO
DESTINATION

4. Marketing Logistics -Logistics And
Marketing Management Are Very Highly
Interrelated
Logistics and marketing management are
concerned with the effective flow of
products and services in the economy and
pertain to the distribution of both
consumer and industrial goods.
Marketing is considered to be a vital part
of an economy and there is a need for an
efficient marketing system which can
ensure that all marketing activities are
carried out in accordance with the
predefined goals of the business.
Logistics is primarily concerned with a
high degree of development in the
relations that concern marketing
exchange. It is commonly believed that
an effective marketing strategy creates
opportunities for the implementation of
logistics in addition to building up
effective and efficient logistics systems.
marketing and logistics are inter-related to each other and an organization which wants to
achieve equilibrium of stability and overall development must consider them as an
integral part of the organization.

5. From The OriginTo The Destination

6. • Order processing:
Order processing starts with the
receipt of an order from a customer
As soon as a customer places an
order with a company, numerous
processes are set in motion to fill it.
For example, the completeness of the
order must be checked, and the
creditworthiness of the customer
must be examined The duration of
order processing is included in the
delivery time for a good. Quick,
accurate processing has a favorable
effect on the entire flow of goods.
• Warehousing:
Warehouse is a storage structure
constructed for the protection of the
quality and quantity of the stored
produce. The need for a warehouse
arises due to the time gap between
production and consumption of
products. Warehousing or storage
refers to the holding and preservation
of goods until they are despatched to
the consumers. By bridging this gap,
storage creates time utility. There is a
need for storing the goods so as to
make them available to buyers as and
when required. Storage enables a
firm to carry on production in
anticipation of demand in future.

8. • Inventory management:
• Successful inventory management
involves creating a purchasing plan
that will ensure that items are
available when they are needed (but
that neither too much nor too little is
purchased) and keeping track of
existing inventory and its use. Two
common inventory-management
strategies are the just-in-time method,
where companies plan to receive items
as they are needed rather than
maintaining high inventory levels, and
materials requirement planning, which
schedules material deliveries based on
sales forecasts
• Transportation:
• Transport or transportation is the
movement of people, animals and
goods from one location to another.
Modes of transport include air, rail,
road, water, cable, pipeline and space.
The field can be divided into
infrastructure, vehicles and operations.
Transport is important because it
enables trade between persons, which
is essential for the development of
civilizations. Transport infrastructure
consists of the fixed installations
including roads, railways, airways,
waterways, canals and pipelines and
terminals such as airports, railway
stations, bus stations, warehouses,
trucking terminals, refueling depots
(including fueling docks and fuel
stations) and seaports. Terminals may
be used both for interchange of
passengers and cargo and for
maintenance.