Shah aafreen mohammed amin is a student pursuing an MCom in Business Management from roll number 109 in part 1, semester 2. A strategic alliance is an agreement between two or more independent firms to cooperate toward common goals while maintaining their separate identities, unlike a joint venture which forms a new entity. Strategic alliances allow companies to share resources for mutual benefit on specific projects while retaining autonomy and gaining new opportunities. They can help companies develop better processes, enter new markets, or gain competitive advantages.

1. Shah aafreen mohammed amin,roll no-
109,mcom-business management,part-
1,sem-2

2.  Definition:Agreement for cooperation among two or more
independent firms to work together toward common
objectives. Unlike in a joint venture, firms in a strategic
alliance do not form a new entity to further their aims but
collaborate while remaining apart and distinct.
 Meaning:An arrangement between two companies that
have decided to share resources to undertake a specific,
mutually beneficial project
 In a strategic alliance, each company maintains its
autonomy while gaining a new opportunity
 A strategic alliance could help a company develop a more
effective process, expand into a new market or develop an
advantage over a competitor, among other possibilities.