This is my AS media studies project which includes my research into existing media products which I have used as inspiration in order to build my own magazine.
As part of my AS Media coursework, I have created a slide share of my evaluation of the music magazine I created. This evaluates the choices I made and whether they were effective or not.
As part of my AS Media coursework, I have created a slide share of my evaluation of the music magazine I created. This evaluates the choices I made and whether they were effective or not.
A scalable server architecture for mobile presence servicesSree Chinni
In this we propose an efficient and scalable server architecture, called Presence Cloud, which enables mobile presence services to support large-scale social network applications. When a mobile user joins a network, Presence Cloud searches for the presence of his/her friends and notifies them arrival.
Descripción de las especificaciones, análisis, muestreo y determinaciones necesarias para evaluar la fertilidad, salinidad y clasificación del suelo, conforme a la NOM-021-SEMARNAT-2000.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
1. OCR Media Studies –
AS Level
Unit G321: Foundation
Portfolio in Media
Preliminary Task, Log
Book and Evaluation
Name: Ethan Fernandes
Candidate Number: 7082
Center Name: St. Paul’s Catholic
College
Center Number: 64770
Set Brief - Print
Music Magazine –
Production
Preliminary Task
Progression, Log Book
and Evaluation
3. The first thing I did was add a
background. I had to use the
gradient overlay with a radial
background reversed from the
centre with a gradual black to
white shade. I wanted this
background to complement the
main image as it shows some
glow to the main image. I then
made a start on the main image I
used the quick selection tool to
remove the background of the
original image to put my created
background as the new
background image.
Next I went to dafont.com to find
a suitable font for this page. After
I found a few I used them for the
masthead, cover lines sublines
and strapline. I then placed in the
colours that I wanted to include
for my colour scheme, and I
made sure my star of the front
cover had similar clothing on, but
also make sure the colours
represent the school. Therefore I
made it maroon and grey.
Finally I added the barcode, QR
code which goes directly to my
blog page and some
convergence such as facebook,
twitter Instagram and also the
school logo. After doing this I
made a few adjustments to the
main image and made the
image more brighter to
complement the main story.
‘Jakes bright future’
5. Same as the front cover it was
much easier for me to make the
contents page as I had all the
colours saved in my swatches,
and it was very easy to move my
background image across to the
contents page. I also copied the
same strokes from the front cover
at the bottom
I then typed up an editorial for my
contents page In word and then
pasted it in photoshop. I also
made the contents with circles
with numbers in them to make it
stand out. I also added my own
picture for the editorial for the
audience to know who it is that
has made this magazine.
Finally I added in the title and
finished off everything to a good
standard. I added the same QR
code from the front too.
7. Music Magazine – Genre
research (Rock/Alternative and
Indie
YOU MUST insert anything you can find about this genre – secondary
sources (quotes from articles; statistics; other magazine front covers)
These statistics show that NME magazine has a readership of 289,000
adults in the year of 2012. These figures have been increased in the
last 2 years. These figures however can still be used as we see that
the majority of NME’s magazine is male and only a small percentage
is female. This is because NME have a target audience of males from
the age of 20+ and would appeal to someone living in the UK and
would belong to the social grade ABC1.
On average NME have around 369,000 readers this year and sell
about 38,486 units per year making around £96,215 through
magazines sales (magazine prices are £2.50 on average). Recent
statistics have shown that the overall NME magazine sales have
dropped by a least 20% in the last year which is mostly likely due to
having several online pages that feature most of the information in
the magazine (e.g. Their own website, Facebook, Twitter etc). This
feature lets the audience buy the magazine on the go with ease.
8. Established Magazine for
my Research
Missing Conventions
Convergence: Why is this important?
Convergence lets the audience to share
what they're reading, this makes it much
easier and simple to also upsell the magazine
as others see this magazine and could be
attracted to it. Convergence is also a USP.
Masthead’NME’- Its big bold and has
A bold colour to make it visible.
Win tickets free
Promotion- These big promotion are
worth a lot of money which can
attract a larger audience.
Star Appeal- A well known indie band
Barcode
Cover lines- Shows what
More this magazine has
Date/Price/
Issue Number
QR code
Convergence-
website of the
Magazine
Strapline
Miniature
Mast head
9. Conventions of a Music Magazine
Front Cover
Masthead
Date
Strapline
New
Musical
Express
Barcode
Issue/Price
£2.50
Web Address
www.nme.com
Promotion(USP)
Win tickets to
Reading festival
which is an
expensive event
Star Appeal
Arctic Monkeys, a
famous indie band
known to many
teens and young
adults
Headline
Main Story of
the issue.
Cover Lines
Showing what
else is included in
this issue of NME
magazine.
The Target Audience:
The target audience for this
magazine is mainly British
males aged 17-30.
The target audience would have to
be of a middle class as C1, C2 as
the price for this magazine is £2.50
10. The Band index is also
included in every contents
page and every single
issue of NME magazine. This
could be a USP for the
magazine as no other
magazines do this. This
could also be the reason
why people buy this
magazine and by including
it, it offers more than
magazines such as ‘Q’ do.
The articles in the
contents page are all
under different
specific different
headings which
makes it easier for
the reader to find out
what they are
looking for. They are
in a bold font that
stands out and is
easy to read
The mini article is
included in the
contents page to
show an idea of
what the readers
will expect to see
on the double
page and is
intended to make
them want to buy
it.
Advertisement for subscription is included to try and make people
subscribe, therefore the magazine company would make more
money. The contents page is a page that every reader will look at
so by including it on here there is more chance of it being noticed
Conventions of a Music Magazine
Contents Page
This image supports
the main image on
the front cover
showing it has been
continued onto the
contents page and
has a brief summary
below it
This magazine has
included its masthead in
the contents page
which links to the front
cover, It also says ‘This
week’ which appears in
every NME contents
page emphasizing they
are current events
11. Conventions of a Music Magazine
Double Page
The use of props is very important. They have
guitars in this image which is required as it is
part of their identity as a band and is a clear
indication of the indie genre
The use of a pull quote
is to grab the
readerships attention
quickly to give them a
clue of what the
article contains if they
are skim reading and
like what the quote
says.
The Vaccines is a
famous indie
alternative rock music
band. This supports
the genre of the
magazine
In the main image
of the double page,
the lead singer is
placed in the front
of the band. He is
the lead singer and
as he is more
popular, putting him
in the center of
attention makes it
more appealing to
the target audience
and makes the
article more obvious
who it is about.
The quote says “We
are a pop band
and we want to be
a pop band” which
you don’t expect
from The Vaccines
as they are not a
pop band. This
therefore might
interest the readers
in knowing more
about what it is that
the Vaccines are
talking about in this
article and
encourages them
to read more.
The article cant be
too long because
the target audience
of both NME and
the Vaccines are
more interested in
to images and big
news with bold text
instead of long
stories. Therefore the
picture is much
bigger to give the
text a smaller place
and makes it look
short and snappy.
NME uses a simple sans serif font style for the title of the article
as the band uses the same font in their own performance and
albums. This also gives the article a straightforward feel. Which is
appealing to the target audience. The heading is in a large
font so it stands out to the readers as it is the only large font
writing on the page. Furthermore, The Vaccines being the only
large font on the page shows exactly where the audience can
start reading from. This helps as it is very catchy and can be
noticed easily even though there is a big picture right next to it.
12. Target Audience
The target audience for this magazine are mainly teens, and adults aged 17-30
(Hartley). The magazine can appeal to young teens because it is a ‘Social Climber”
(Mazlow) for young teens to see what’s new and what’s trending. Also some can
‘Personally identify’ themselves by looking at either images or reading stories about
other people having the same issues as them. This magazine is also a ‘Surveillance’
Katz which provide information to the readers about the stuff going on. Interviews
from the magazine can educate the audiences about their favorite stars because
most stars in a magazine usually have their own brand and promote their clothing,
accessories in magazines to reach out to the audience. This can ‘inform’ the
audience more about their favorite stars.
What is the USP of this magazine?
From the research done in this magazine and deconstructing NME magazines right
to the bone, I think the USP of the magazine NME is that they provide a lot of
information and background knowledge about the rock/indie genre. It also
features a lot of interviews with famous artists to get their audiences to learn about
these stars. Secondly, the use of star appeal, using The horrors a well known rock
band that is one of the most famous rock bands of this time. The image of the
horrors is spread across the whole magazine which makes it a center of attention
and easy to focus on and the audience easily notices this. Also the magazine offers
a great promotion “ Win tickets to Reading” which is a very popular event that
takes place in the summer every year and is very expensive. A magazine willing to
do this is surely to be bought by a lot of people. NME magazines also use a mid to
close up shots on the front cover and the main character/s are usually looking
directly at you (camera) which creates a ‘personal relationship’ with the artists and
the audience
13. Publisher research
NME is published by Time Inc. and IPC media. The first issue of NME magazine was
published on 7th March 1952 and it has now been over 60 years ever since. Over
these years NME has changed its genre from decade to decade. In the 70s it was
focused on punk rock like the Jam, the clash, and in the 90s until today it has been
a wider variety. But mainly Rock, Alternative and Indie music.
Time Inc. is global therefore NME is available in most countries
NME Readership Profile
-Male: 69%
-Female: 31%
-Full time employed: 52%
-Part time workers: 7%
-Still studying: 29%
-Readership: 369,000
-Circulation: 40,948
On average NME
Readers spend per year
-£152 on footwear
-£532 on clothes
-£66 on DVD’s
-£170 on digital cameras
-£1229 on music
equipment
IPC media creates
content for
multiple platforms
across prints,
online, mobile,
tablets and events.
14. Research for my magazine
Under 9
6%
10 to 17
47%
18 to 24
29%
25 to 34
18%
What is your age?
Under 9
10 to 17
18 to 24
25 to 34
35 and above
Male
60%
Female
40%
What is your gender?
Male
Female
10%
20%
20%
35%
10%
5%
How much would you
spend on a magazine?
I don’t buy
magazines
£0.01 - £0.99
£1.00 - £1.99
£2.00 - 2.99
16%
32%32%
20%
What do you want to
see in a magazine?
News
Interviews
Promotions
Famous artists