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Every day, 5 people lock themselves
           out in London
       (and tweet about it)

Sylvain Carle // CTO & Co-Founder // @froginthevalley
          Ignite Where 2.0 - April 19th 2011
10 geosocial
   patterns and
 illustrations of
the human nature
Lorem ipsum dolor adiscum
  Finally, someone who
    cares that you are
 tweeting what you had
   for lunch! No really.
     (and where, too)
It all started when
@sebprovencher told me
he saw Twitter as this
realtime stream of needs.
Could we parse it?
I had a few doubts
               (to say the least)
Could we really @reply people
“asking the universe” and make
money while doing it?
Things not to mess up
                   (important)

•It’s SOCIAL Media, no bots
•Be nice, no HARD sell. Help.
Things not to mess up
                   (important)

•It’s a conversation thread.
•Data, data, data = Metrics
•Fuzzy Location #psanp
Things we discovered
                   surprise!

•The local voice matters
•90% tweets are unanswered
Things we discovered
                    surprise!

•Meaningful Conversations
•Reports, Counts, Tweaks
•140 = condensed meaning
BUFFER SLIDE #FTW
Locked Out in London
     (every day)
Moving from Boston
    (to Palo Alto)
Pastis in Paris
(mais oui, mais où)
Tooth Ache in Toledo
  (taking a bite at it)
Lingerie in Calgary
   (western style)
Going and theMontréal
                      to time/date information
Lorem ipsum dolor adiscum
Name of the presenter
           (poutine, je te le dis)
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.

•One
•Two
•Three




http://needium.com
Computer Repair in Austin
   (expletives not deleted)
New York Plumbers
(oh hai, I’m in deep sh*t)
Thanks!
Sylvain Carle
CTO and co-founder @ Needium
http://afroginthevalley.com/
@froginthevalley
http://needium.com/
@NeediumHQ

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Locked Out in London (and tweeting about it)

  • 1. Every day, 5 people lock themselves out in London (and tweet about it) Sylvain Carle // CTO & Co-Founder // @froginthevalley Ignite Where 2.0 - April 19th 2011
  • 2. 10 geosocial patterns and illustrations of the human nature
  • 3. Lorem ipsum dolor adiscum Finally, someone who cares that you are tweeting what you had for lunch! No really. (and where, too)
  • 4. It all started when @sebprovencher told me he saw Twitter as this realtime stream of needs. Could we parse it?
  • 5.
  • 6. I had a few doubts (to say the least) Could we really @reply people “asking the universe” and make money while doing it?
  • 7. Things not to mess up (important) •It’s SOCIAL Media, no bots •Be nice, no HARD sell. Help.
  • 8. Things not to mess up (important) •It’s a conversation thread. •Data, data, data = Metrics •Fuzzy Location #psanp
  • 9. Things we discovered surprise! •The local voice matters •90% tweets are unanswered
  • 10. Things we discovered surprise! •Meaningful Conversations •Reports, Counts, Tweaks •140 = condensed meaning
  • 12. Locked Out in London (every day)
  • 13. Moving from Boston (to Palo Alto)
  • 14. Pastis in Paris (mais oui, mais où)
  • 15. Tooth Ache in Toledo (taking a bite at it)
  • 16. Lingerie in Calgary (western style)
  • 17. Going and theMontréal to time/date information Lorem ipsum dolor adiscum Name of the presenter (poutine, je te le dis) Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. •One •Two •Three http://needium.com
  • 18. Computer Repair in Austin (expletives not deleted)
  • 19. New York Plumbers (oh hai, I’m in deep sh*t)
  • 20. Thanks! Sylvain Carle CTO and co-founder @ Needium http://afroginthevalley.com/ @froginthevalley http://needium.com/ @NeediumHQ