Location Based Services
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Location based services (LBS) use global positioning capabilities on phones to provide information to users based on their location. LBS allows users to find nearby points of interest and get personalized weather or play mobile games with local users. For LBS to succeed it needs a large user base that frequently checks in and participates, as well as business involvement. Since the iPhone introduced location awareness, LBS has grown from ideas to popular applications some users pay for. The document forecasts the LBS market reaching $13 billion by 2013 and discusses key players, applications, and strategies to grow the market through advertising and new models.
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J’son & Partners Consulting Company presents main results of the research «Augmented Reality and Location-Based Services Markets in Russia and World». The study examines two innovational segments in mobile communication which may strongly influence all informational infrastructures and consumers’ way of life in the nearest future.
More reports available on our website: http://bit.ly/16Znqpx
Find video about J’son & Partners Consulting on Json TV: http://bit.ly/1432QJV
Under the hood_of_mobile_marketing
This document discusses location-based marketing (LBM), which uses a customer's precise location to provide relevant marketing content. It begins by defining LBM and explaining why marketers should care about it. Then, it provides examples of how some companies have used LBM campaigns. It describes the technologies that enable determining a customer's location and obtaining nearby context. Finally, it outlines some key vendors and services that can help marketers implement LBM campaigns and recommends how to get started testing LBM strategies.
Mobile Strategy for Big-Box Retailers Q4 2010
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Mobile Monday Boston - Compelling Mobile Business Models
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
Overview of Mobile Marketing Strategies
Consumers are rapidly adopting smartphones and mobile apps. Smartphone sales are growing quickly, with Apple selling over 12 million iPads in 2010 and Google selling 36 million smartphones per year. The mobile app market is also growing rapidly and is projected to reach $17.5 billion by 2012. Mobile devices are projected to surpass PCs as the primary means for internet access by 2013. Marketers are pursuing various mobile strategies like mobile websites, apps, messaging services, QR codes, mobile proximity marketing and mobile display ads to engage consumers on smartphones and tablets.
CC - Location based services - Global deployment & adoption trends - 2013
This document provides an overview of various location based services (LBS) and their adoption trends worldwide. It discusses how LBS have evolved with the convergence of GPS, mobile devices, and internet connectivity. The document outlines key LBS categories like mapping, tracking, advertising and analytics. It also analyzes LBS usage trends for enterprises, governments, and consumers globally. Major growth drivers for the LBS industry include the availability of affordable GPS devices and advances in location-based analytics.
LBS and the Evolution of Mobile Marketing
1) The document traces the history and evolution of mobile technologies and location-based services (LBS) from 1947 to present day.
2) It discusses trends in mobile marketing including gaming, SMS, banners and the emergence of mobile ad networks.
3) The document outlines how LBS have evolved from providing local content to more personalized services that track users' locations and integrate social aspects like photo sharing.
Research mobile commerce carrier strategies aarkstore.com
This research analyzes strategies for mobile carriers to engage in mobile commerce given competitive threats and technological considerations around areas like NFC, barcodes, and mobile wallets. It provides an overview of major technologies, solutions, players and the relationship between mobile advertising and commerce. The target audience includes mobile operators, developers, infrastructure providers and others seeking to understand how carriers can develop integrated strategies for mobile commerce and digital media.
MOBIQUANT / mSecLabs: Yankee Group Enterprise Mobility predictions 2014 soc...
MOBIQUANT / mSecLabs: Yankee Group Enterprise Mobility predictions 2014 soc...MOBIQUANT TECHNOLOGIES
Prédictions Yankee group pour la mobilité des sociétés.
MOBIQUANT : Yankee Group Enterprise Mobility predictions 2014 société
Our Mobile Security Labs web:
http://www.mseclabs.com
More reports on :
https://www.facebook.com/mobiquant
http://www.twitter.com/mobiquant
http://www.youtube.com/user/MOBIQUANT
http://blog.mobiquant.com
https://groups.google.com/forum/#!forum/mobiquant
http://www.mobiquant.com
http://www.mseclabs.com
http://twitter.com/mobiquant
https://www.facebook.com/mobiquant/
https://fr.linkedin.com/company/mobiquant-technologies
https://www.crunchbase.com/organization/mobiquant
https://www.youtube.com/user/MOBIQUANTBdf mobile media final
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
SoLoMo
This document discusses the concept of SoLoMo, which refers to the integration of social, local, and mobile aspects in mobile applications. It explains that SoLoMo targets consumers based on their current location and is designed to be shared on social networks. Key aspects of SoLoMo include social media that allows user communication, location-based services using mobile devices' GPS, and the growing importance of mobile applications and trends like location-based services and mobile commerce. The document advocates that SoLoMo allows businesses to closely engage with consumers through their mobile devices and presents opportunities for retailers, marketers, and consumers.
The Fight for Dominance; RCS vsOTTs
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
Rcs flexibledeploymentoptionsdrivessuccess-openmindnetworksyankeegroupwhitepa...
The document discusses the challenges facing mobile network operators, including increased competition, regulatory pressures, and the rise of over-the-top communications apps. It notes that operators' average revenue per user is declining as a result. The document considers how operators can respond to the threat from OTT apps, including by developing their own OTT services, partnering with OTT players, or committing to Rich Communication Services. A survey of operators found that most believe OTT apps are already negatively impacting their business and that RCS can help address this threat by providing an advanced messaging platform.
Thinknear Location Score Index Q1 2015
This document summarizes a report on the state of location data accuracy in mobile advertising. The key points are:
1) Location data accuracy has remained relatively unchanged over the past year, with the average industry score ranging from 49-55 on a 100 point scale.
2) While programmatic mobile inventory and location-enabled inventory are growing rapidly, publisher behavior has been slow to improve the quality of location data.
3) Tools are being developed to help marketers identify and filter out lower quality location data, but standards need to improve to drive better results.
Mobile Applications
This document provides a market analysis and entry strategy recommendations for a client company entering the mobile applications market. It discusses the evolution and growth of the mobile applications industry, current market trends including usage by platform and fastest growing app types. It also profiles the major app stores and platforms, analyzes the competitive forces, and performs a SWOT analysis to identify strengths, weaknesses and opportunities for the client company. The document concludes by recommending a hybrid business model and entry points for the client.
Andrew Grill Geo Meetup Nov27
1) The document discusses how mobile location-based advertising has yet to reach its full potential due to high costs and technical limitations.
2) It argues that the "Starbucks example" of location tracking consumers every 5 minutes would cost almost £5 million, making it infeasible.
3) For mobile advertising to grow, advertisers need more data like consumer locations, as well as the ability to precisely target ads to relevant consumers in context.
4) Several companies are working to enable more accurate and large-scale location services to help mobile advertising scale up.
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
This presentation gives an overview of mobile advertising and summarizes the opportunities for mobile content and application developers.
2012 2017 ip multimedia subsystem (ims) the market for applications & servic...
This document summarizes a report about the IP Multimedia Subsystem (IMS) market for applications and services from 2012 to 2017. The report analyzes how IMS can enable rich multimedia applications like video calls, unified messaging, push-to-talk, and online gaming. It evaluates the subscriber revenue forecasts for these applications from 2011 to 2016 by geography. The report also examines potential future IMS applications and provides recommendations for network operators on implementing IMS applications and services.
location based service
This document provides a summary of the ongoing evolution and research trends in location-based services (LBS) over the past 10 years. It discusses how LBS applications have become more diverse, including the rise of location-based social networks, gaming, fitness/healthcare applications, and transport services. It also notes the expansion of LBS from outdoor to indoor environments due to advances in indoor positioning technologies and spatial data modeling, allowing LBS in places like malls, museums, and airports. Finally, it outlines several key trends in LBS research like context-awareness, new interface technologies, evaluation of systems, and analysis of LBS-generated data.
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GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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Full-RAG: A modern architecture for hyper-personalization
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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
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Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG for Life Science to increase LLM accuracy
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Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
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3. Practical demonstrations
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Test Automation with generative AI and Open AI.
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National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
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Video Streaming: Then, Now, and in the Future
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Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
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• How can it help today’s business and the benefits
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Location Based Services
- 1. Location Based Services Entry Strategy Debesh Majumdar 09BM8016 Kumar Bipallav Mani 09BM8068 VGSOM March 4, 2011
- 5. The Players in the market
- 8. LBS in iPhone – Paid vs Free
- 9. LBS in Android – Paid vs Free
- 14. LBS Applications available or in the pipeline
- 15. LBS Applications available or in the pipeline
- 16. Mobile Advertising via LBS
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