From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...Semrush
These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...Semrush
These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Dominating Local Search: Get Your Business Found by Local Customers!Stoney deGeyter
How do local customers find you? Through desktop and mobile search. And each produces different results. This presentation helps you learn how to optimize your local off- and on-page signals to help your site come up in all local searches for the products or services you offer.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Optimize your data to soar ahead of your competitors in the Local Search race by listing with the #1 provider of local search data. Why? Because people under 40 don't use print yellow pages. WSL lists you continually in 90+ search engines--your one stop shop for what would take days of work to accomplish.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
In this seminar we’ll go all in on what makes up a great SEO strategy so that you can start moving up in the ranks for 2019. To make it easy, we will highlight 10 top tactics/tricks to increase rank and break them apart for you.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
Yes, I said it. THE homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”.
In this talk, Cara will share lessons learned from Optimizely’s recent undertaking of totally redesigning their homepage and fully personalizing it for all sorts of visitors and behaviors.
Actionable takeaways you will learn:
Defining who you’re personalizing for with a little introduction to account-based marketing.
The people involved in the process and who you need to fuel a campaign for yourself.
Setting realistic goals for personalization and measuring them.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: The Periodic Table of SEO Ranking Factors: 2016 Edition - Given by Marcus Tober, @marcustober - Searchmetrics Inc, Founder/CTO. #MarTech #11A
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Dominating Local Search: Get Your Business Found by Local Customers!Stoney deGeyter
How do local customers find you? Through desktop and mobile search. And each produces different results. This presentation helps you learn how to optimize your local off- and on-page signals to help your site come up in all local searches for the products or services you offer.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Optimize your data to soar ahead of your competitors in the Local Search race by listing with the #1 provider of local search data. Why? Because people under 40 don't use print yellow pages. WSL lists you continually in 90+ search engines--your one stop shop for what would take days of work to accomplish.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
In this seminar we’ll go all in on what makes up a great SEO strategy so that you can start moving up in the ranks for 2019. To make it easy, we will highlight 10 top tactics/tricks to increase rank and break them apart for you.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
Yes, I said it. THE homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”.
In this talk, Cara will share lessons learned from Optimizely’s recent undertaking of totally redesigning their homepage and fully personalizing it for all sorts of visitors and behaviors.
Actionable takeaways you will learn:
Defining who you’re personalizing for with a little introduction to account-based marketing.
The people involved in the process and who you need to fuel a campaign for yourself.
Setting realistic goals for personalization and measuring them.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: The Periodic Table of SEO Ranking Factors: 2016 Edition - Given by Marcus Tober, @marcustober - Searchmetrics Inc, Founder/CTO. #MarTech #11A
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
DMAW Digital Day 2016 breakout session slides for non-profit marketers to learn about time-savings with implementing Tag Management.
Full agenda: http://www.dmaw.org/2016-digital-day-forum/
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Good content and SEO best practices may no longer be enough to help you to stand out in search. Heading forward, it is mission-critical to have content that is optimized for an omnichannel digital experience, backed by an SEO-first content management system (CMS). But what does a truly SEO-first CMS need to help get you in front of your customers?
This session and ppt explain what it takes to be SEO first. We are covering
top 10 must-haves for an SEO-first CMS. We will highlight the importance of SEO-friendly features (e.g., built-in blogs, FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards and much more.
Understand how SEO-first CMS will help increase the visibility and discoverability of your digital content
Know the essential features of an SEO-first CMS built for search
Proactively seek out a CMS that helps boost organic search traffic
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Developing An SEO-First Content Management SystemBenu Aggarwal
Over 90% of digital content has NO audience, according to studies by Ahref and BrightEdge. As the digital space gets more competitive and content more congested, being discoverable on relevant searches is challenging for every business.
Benu Aggarwal, President and Founder of Milestone Inc., shares the top 10 must-haves for an SEO-first CMS. She highlighted the importance of SEO-friendly features (FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards, and much more.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
Future-proof digital assets for discovery and optimal user experience.
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Digital Breakthrough: How To Stay Ahead In 2021
30 mins
Digital breakthrough is needed to engage and convert more customers. Milestone Inc. President, Benu Aggarwal presents the key challenges, opportunities, top trends, and solutions during post-pandemic recovery. How do you align your digital goals and deliver an effective message that moves them through the customer journey.
Webinar Recap: Leadership lessons by Chip ConleyBenu Aggarwal
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem solve for your customers, use a growth mindset, and practice mindfulness.
In this webinar recap you will hear visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. They discussed organizational culture development, how to empower employees, what skills are relevant now more than ever, and what the future looks like in the post-pandemic world. Here are some additional take away from the sessions
• The recovery framework and how to lead the team to adapt
• Building an organization culture which helps you thrive during the downturn
• Creating peak experiences by putting employees first who will solve customer problems
• Leadership must-haves to align employees and partners
• Skills that are most valuable today: ownership, communication, problem solving
• How can you add value to your personal careers during a down economy
Chip has helped many people change the way they think about their jobs and helped businesses the world over.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
2. #SMX #XXA @BenuAggarwalMilestone Confidential
About Milestone
Digital Marketing Software and Services
Silicon Valley ~ Chicago ~ DC ~ 1950 customers ~ 250+ Awards
Unalytix Dashboard and Analytics
3. #SMX #XXA @BenuAggarwal
• Evolution of Local Search
• Most Crucial Factors
• Local Maps and Important Channels
• Measuring Success
• Key Take Aways
Agenda
5. #SMX #XXA @BenuAggarwal
Search Results: Past vs. Present
Local
Listing
Organic
Results
Local 3
Pack
Paid Ads
2nd October 2008 8th Feb 2016
Local 3
Pack
Paid Ads
6. #SMX #XXA @BenuAggarwal
Finding The Differences
Local
Listing
Organic
Results
Local 3
Pack
Paid Ads
No direct website
links in local 3 pack
Local 3
Pack
Paid Ads
Google Hotel
Finder
No organic
results above
the fold
Improved
maps
7. #SMX #XXA @BenuAggarwal
Maps Results: Past vs. Present
2nd October 2008
8th Feb 2016 Enhanced
Profile
More focus on
reviews
OTA Rates
Website link &
clickable phone
link
10. #SMX #XXA @BenuAggarwal
• Physical location
• Categories on GMB
• No duplicate listing
• Consistent url, name,
address or phone number
(UNAP)
• Relevant and engaging
content
• Reviews
Factor for Ranking Locally
11. #SMX #XXA @BenuAggarwal
Local Customer and Search Behavior
Customer
Search
1 2 3
Channels Displayed in Search Saturate Critical Channels
Responsive
Site
Maps (Apple,
Nokia, Bing)
Active Presence
and
Engagement on
Social Profiles
Trusted Sites,
Reviews
(UGC)
Mobile Ads
Local Citations
Data
Aggregators
IYPs
12. #SMX #XXA @BenuAggarwal
What are Good Citations?
Data
aggregators
IYPs
Local, Business
Directories
Maps
Local search
engines
13. #SMX #XXA @BenuAggarwal
Segmenting Links for Effective SEO
Local Search Engine
& Hyper Local Listings
DataAggregators InternetYellow Pages
Business, Local, Industry
and Niche
Maps
15. #SMX #XXA @BenuAggarwal
Create Google+ page
and Claim My Business
Listing
Send Verification
Postcard
Receive PIN,
Verify Listing,
and Initiate
Merge
QA listing;
Optimize
listing per
guidelines
Add Social posts and
keep optimizing
Link Website
by adding
rel=publisher
tag to site
Google My Business:
16. #SMX #XXA @BenuAggarwal
Google+ and Google My Business
• Google+ and Google My Business are still
connected, but are not closely related
anymore
• Google+ is now primarily a social network
focused on collections
• Google My Business is a tool for business
owners to manage their listing information
on Google
• Both are still important, and neither should
be ignored!
19. #SMX #XXA @BenuAggarwal
Relevant cover
image & logo
Verified local
business
Consistent
UNAP
Correct primary
category tagging
Correct placement of the
pin on Google map
User friendly page
url
Reviews
Unique property
description
28. #SMX #XXA @BenuAggarwal
• Directories all feed from
each other
• Incorrect listings in one
directory can infect others
• New duplicates can get
created at any time
• The faster you react, the less
damage incorrect/duplicate
listings do
Ongoing Monitoring Of Profiles
In just 90 days, this
existing client had 173
actions performed by
NAPtune
30. #SMX #XXA @BenuAggarwal
• Identify most critical channels for your verticals
• Ensure maps have accurate information
• Push consistent and rich content across all channels
• Leverage APIs to clean duplicates
• Establish KPI/Measurement criteria
Key Take Aways