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Presented by     SMB SEOMike Stewart     @smbseo@DallasSEOGuru    smbSEO.com
What’s a Local Search           Beyond Google Maps:  Local Search for Service Based Businesses
Local Trends?         Beyond Google Maps:Local Search for Service Based Businesses
Dominate Local SERPS•Local Engagement•Outreach•Contribute•Authority•Listings-Frequency-Advertising-Platform Reach         ...
Must Use Google Places           Beyond Google Maps:  Local Search for Service Based Businesses
No Map Maker for YouBusinesses without permanent locations that the publiccan visit are not permitted on the map --Map Mak...
Google Maps for SAB• Do not merge Google+ Social Pagewith Place Page• If you did merge, hide your address• Google did not ...
Citations = Local Rankings•Links – Organic•Citation – Local•Links/Citations – Blended “PlaceRank”                         ...
Examples of Citations           Beyond Google Maps:  Local Search for Service Based Businesses
Data: Suppliers/Aggregators                   and Manual Citation BuildingNote: Data center listings DO NOToverride user c...
Local Keyword Lists?           Beyond Google Maps:  Local Search for Service Based Businesses
Ranking Reports         Beyond Google Maps:Local Search for Service Based Businesses
Pay-Per-Click (PPC)What does this look like?                Beyond Google Maps:       Local Search for Service Based Busin...
Pay-Per-Click (PPC)          Beyond Google Maps: Local Search for Service Based Businesses
Pay-Per-Click (PPC)          Beyond Google Maps: Local Search for Service Based Businesses
Local Domain Names   Bad: plumbing.comBetter: texasplumbing.comBest: dallasplumbing.com                        Beyond Goog...
Landing Pages         Beyond Google Maps:Local Search for Service Based Businesses
Content Marketing       Local       Colleges         Beyond Google Maps:Local Search for Service Based Businesses
Local Buyer Profiles          Beyond Google Maps: Local Search for Service Based Businesses
Social Media         Beyond Google Maps:Local Search for Service Based Businesses
Beyond Google Maps:Local Search for Service Based Businesses
Beyond Google Maps:Local Search for Service Based Businesses
Beyond Google Maps:Local Search for Service Based Businesses
“We predict IYP revenues will rise at anearly 30 percent annual growth rate, from$624 million in 2006 to $2.3 billion in20...
@SMBSEO & @dallasSEOguruThanks @Google for Local Search. #Pubcon                  Beyond Google Maps:         Local Search...
Anything else?         Beyond Google Maps:Local Search for Service Based Businesses
(one example)Day 1-30:  Focus on citations & website installation   or conversion to WordPress/Joomla   CMSDay 31-90:  Foc...
Day 90-180:  Social Engagement & website redesign based on buyers and funnelsDay 180-365:  Advanced tactics, link building...
Local Search Rankings SEO for Service-area based Businesses SMBs
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Local Search Rankings SEO for Service-area based Businesses SMBs

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Mike Stewart speaks on local search at PubCon New Orleans on 4.24.2013

www.smbSEO.com

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Local Search Rankings SEO for Service-area based Businesses SMBs

  1. 1. Presented by SMB SEOMike Stewart @smbseo@DallasSEOGuru smbSEO.com
  2. 2. What’s a Local Search Beyond Google Maps: Local Search for Service Based Businesses
  3. 3. Local Trends? Beyond Google Maps:Local Search for Service Based Businesses
  4. 4. Dominate Local SERPS•Local Engagement•Outreach•Contribute•Authority•Listings-Frequency-Advertising-Platform Reach Beyond Google Maps: Local Search for Service Based Businesses
  5. 5. Must Use Google Places Beyond Google Maps: Local Search for Service Based Businesses
  6. 6. No Map Maker for YouBusinesses without permanent locations that the publiccan visit are not permitted on the map --Map Maker.Business that goes to the customer aredefined as a “Service-Area Business” Beyond Google Maps: Local Search for Service Based Businesses
  7. 7. Google Maps for SAB• Do not merge Google+ Social Pagewith Place Page• If you did merge, hide your address• Google did not want SABs tocreate a Google+ Business Page•Google is “upgrading Places forBusiness Dashboard Soon for SocialSharing, Videos, Offers… Beyond Google Maps: Local Search for Service Based Businesses
  8. 8. Citations = Local Rankings•Links – Organic•Citation – Local•Links/Citations – Blended “PlaceRank” Beyond Google Maps: Local Search for Service Based Businesses
  9. 9. Examples of Citations Beyond Google Maps: Local Search for Service Based Businesses
  10. 10. Data: Suppliers/Aggregators and Manual Citation BuildingNote: Data center listings DO NOToverride user claimed listings, soyour existing paid or claimedlistings will not be overwritten. Beyond Google Maps: Local Search for Service Based Businesses
  11. 11. Local Keyword Lists? Beyond Google Maps: Local Search for Service Based Businesses
  12. 12. Ranking Reports Beyond Google Maps:Local Search for Service Based Businesses
  13. 13. Pay-Per-Click (PPC)What does this look like? Beyond Google Maps: Local Search for Service Based Businesses
  14. 14. Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
  15. 15. Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
  16. 16. Local Domain Names Bad: plumbing.comBetter: texasplumbing.comBest: dallasplumbing.com Beyond Google Maps: Local Search for Service Based Businesses
  17. 17. Landing Pages Beyond Google Maps:Local Search for Service Based Businesses
  18. 18. Content Marketing Local Colleges Beyond Google Maps:Local Search for Service Based Businesses
  19. 19. Local Buyer Profiles Beyond Google Maps: Local Search for Service Based Businesses
  20. 20. Social Media Beyond Google Maps:Local Search for Service Based Businesses
  21. 21. Beyond Google Maps:Local Search for Service Based Businesses
  22. 22. Beyond Google Maps:Local Search for Service Based Businesses
  23. 23. Beyond Google Maps:Local Search for Service Based Businesses
  24. 24. “We predict IYP revenues will rise at anearly 30 percent annual growth rate, from$624 million in 2006 to $2.3 billion in2011, compared with about 23 percentgrowth for local search through 2011.Print in that time will remain relativelystagnant, moving from about $14.4billion to $14.9 billion.” -Kelsey Group 2006 Beyond Google Maps: Local Search for Service Based Businesses
  25. 25. @SMBSEO & @dallasSEOguruThanks @Google for Local Search. #Pubcon Beyond Google Maps: Local Search for Service Based Businesses
  26. 26. Anything else? Beyond Google Maps:Local Search for Service Based Businesses
  27. 27. (one example)Day 1-30: Focus on citations & website installation or conversion to WordPress/Joomla CMSDay 31-90: Focus on building on page content, PPC build, video overview, local pages, social profiles
  28. 28. Day 90-180: Social Engagement & website redesign based on buyers and funnelsDay 180-365: Advanced tactics, link building, informational videosMonthly: 8-12 blog posts per month 10-100 pages of offsite content (based on budget + competition)1+ years: Local niche domains (or review/community sites) based on specific customer segments/markets

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