A quick guide to getting your business found within the Google Local business listings. Learn how to manage your own SEO on a local business, generating a great experience for people searching for your business in your local region.

1. Get found on Google
Introduction to Local SEO

2. Agenda
 Introductions
 Local SEO Defined
 5 Step Local SEO Process
 Ranking Factors

3. Introductions
Who we are, and what we’re hoping to achieve today

4. Anthony Congdon
rethinkmarketing.com.au
Todays notes are at bit.ly/LocalSEO101

5. What is “Local” SEO
(and no it doesn’t stand for Scamming Evil Opportunists)

6. Regular SERP
(Search Engine Results Page)
Paid Ads
Organic
Results

7. Local SEO
Local SERP
Paid Ads

8. This broad definition doesn’t restrict Local SEO to Google + Bing or to only maps-style queries.
Local SEO Defined
The practice of improving the quantity and
quality of traffic from search queries with a
geographic intent.

9. The Local SEO Process
4 Steps to Claiming your (local) place online

10. 1. Claim your Business Listing
google.com/business

11. 2. Complete your Business Listing
 Logos
 Photos
 Descriptions
 Categories
 Opening Hours

12. 3. Standardize Your NAP
 Name
 Address
 Phone Number
 Google yourself and claim / correct every
listing you can find
 Try our free self assessment tool here

13. 3. Spot the 5 Differences
Jones, Citizen & Smith Accounting
33 Bloggs Rd Bunbury WA 6230
Jones Citizen and Smith Accountants
33 Bloggs Road South Bunbury WA 6230

14. 3. Things you’ll need
 2-3 Business listing titles
 Submission email address
 Business contact email address
 Business phone number
 Busienss Address
 Social media links
 2-3 unique business descriptions (Typically 200 words max)
 Square logo image (300px is best viewed on most websites)
 5 business related images
 Business ABN

15. 3. Australian Directories
 www.yellowpages.com.au
 truelocal.com.au
 yelp.com.au
 hotfrog.com.au
 startlocal.com.au
 womo.com.au
 aussieweb.com.au
 dlook.com.au
 localstore.com.au
 localbusinessguide.com.au
 yalwa.com.au
 localbd.com.au
 superpages.com.au
 businesslistings.net.au
 comeonaussie.com
 local.com.au
 yellowbook.com.au
 raveaboutit.com.au
 shopseek.com.au
 companylist.com.au
 mysouthwest.com.au

16. 4. EARN Citations (Links)
 With great content that people just want to
share!
 Complete your social profiles (with NAP)
 Link your social profiles

17. 5. EARN Reviews
 Ask your clients to give a review of your product or
service on the directories to boost your profile,
referral traffic and backlink value!
 Google Review
 YELP
 Zomato
 Facebook
 Trip Advisor

18. Ranking Factors

19. SEO
That is Seen by Every One
Now you too can be…