The document discusses the local money multiplier effect and how money circulating within a local economy strengthens that economy through jobs, wealth, and well-being. It provides examples comparing the economic impact of hotels versus bed and breakfasts in Tayside, showing that while hotels bring in more initial income, bed and breakfasts recirculate a greater percentage of money within the local economy through local staff, suppliers, and owner spending. Similarly, independent local retailers recirculate a higher percentage of their turnover within the local economy compared to supermarkets, whose profits and supply chains extend beyond the local community. Keeping money circulating within a local area rather than leaving it provides greater economic benefits.