This document provides an overview of LocalAct, a citizen engagement platform launched by Societe Generale bank in 2011. In 3 sentences: LocalAct allows citizens to propose issues and projects for their community, which are reviewed by a community board and the SocGen Foundation to determine support; it has a website that facilitates active citizen projects, issues discussions, and shares news about SocGen products; while the initial business plan projected costs and outlined implementation steps to promote NGO and citizen involvement, the document expresses that LocalAct does not currently exist in 2021.

1. 10 YEARS of
LocalAct Citizen Act XV
April 2021
Le Defanse, France

2. Content
1 Situation in 2011
2 Local Act and SocGen Today
3 How Local Act works
4 The Website
5 Beginnings of Local Act
6 Business plan
7 Conclusion

3. Back in 2011

4. The Year 2021

5. Introduction How it works Website Beginnings Business Plan Conclusion
Local Act Today
the main tool for all citizen projects and actions
Societe Generale bank
bank of trust that cares and helps our family
and community

6. Introduction How it works Website Beginnings Business Plan Conclusion
Issue
Project Citizen action
Initiative
How it works
Community board
consideration
SocGen Foundation Additional
Execution
consideration Criteria
today
Acceptance
Documentation Volunteers
Donations Deposits
Execution

7. What is the
interest for the bank?

8. DEPOSITS
SocGen VOLUNTEERS INVOLVMENT
SPREADING TEAM SPIRIT
CONNECTION WITH NGO’s
NEW CLIENTS
USER BASE

9. Introduction How it works Website Beginnings Business Plan Conclusion
Features of the website
Active projects
Issues
discussions
Community
newsletter
Commitment
E-learning
Newsletter
SG products
and services

10. Let’s see how it started

11. Introduction How it works Website Beginnings Business Plan Conclusion
Implementation steps
Team development
Foundation development
Website development
NGO conference
Community board establishing
Web site launching
Active promotion
Further development of E-learning materials
Local act seminars

12. Introduction How it works Website Beginnings Business Plan Conclusion
7 months continue
Pre Launch phase Post Launch phase
Focus: NGOs Focus: Citizens
Direct promotion – Contacting NGO Officials Target group: 15-65
Internet promotion – NGO portals
NGO Conference Word-of-mouth
SocGen Branches
Viral marketing
Internet promotion - Paid
Seeding marketing strategy:
Use influential group to gain publicity
among other groups

13. Introduction How it works Website Beginnings Business Plan Conclusion
Financial Resources
Financial Recourses Amount Notes
Website development* 20.000€ Pre - launch Phase *Website development costs are
one time globally, same website
NGO Conference Promotion 2.500€ Pre - launch Phase
will be replicated everywhere with
NGO Conference 10.000€ Pre – launch Phase minor adaptations.
Pre Launch Phase total 32.500€ One time
Internet Promotion 3.000€ Post – Launch Phase
Printed Materials 2.000€ Post - Launch Phase
Community board Materials 2.000€ Post - Launch Phase
Website Maintenance 2.000€ Post - Launch Phase
Post Launch Phase total 9.000€ Per year
Human Resources
Human Recourses Notes Required number of people
Team that will set up whole project. This team
Local Act Team will eventually transform into Foundation. 5
All Figures
Consists of SocGen employees and volunteers. are projected
Foundation Leading officials are full time employed. 2 full time + 5 volunteers
on the
Every community will have assigned board that example of
will be governing body for local projects. This
Community boards board consists of NGO activists, proactive citizens 5-10 per community Serbia.
and SocGen volunteers.
They are volunteers from SocGen and they are
Trainers assigned to develop E-learning materials and train 5
people on seminars.
Total 25

14. DEPOSITS
SocGen VOLUNTEERS INVOLVMENT
SPREADING TEAM SPIRIT
LOYALTY
CONNECTION WITH NGO’s
NEW CLIENTS
USER BASE

15. But.
It’s not 2021
There is no LocalAct

16. There is no online system
for citizen action

17. ‘’Inventing responsible practices
for the bank of the future’’

18. Are you the Bank of the Future?

19. Thank you for your attention