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Presentation at conference for PR and communications staff in housing associations, Cardiff March 17 2008.

Published in: Technology, Design
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  1. 1. On offer today • Brief presentation on social media • A workshop game to plan communications • Discussion: what might this mean for your organisation
  2. 2. Choosing and using technology in order to .... Using Consume many Information tools Create and communicate Collaborate with others
  3. 3. It used to be simple ... Web pages provided information Email plus attachments provide info, communication and collaboration Forums enabled discussion - but might not be used
  4. 4. But the old way has problems Too many web sites to visit Difficult to organise emails and attachments Only organisations have a site and a “voice” Now Web 2.0 offers Personal publishing (blogs) Easy to create and edit web sites (wikis) Publish and share photos, video (Flickr,YouTube) Lots of new ways to share and collaborate People are talking outside the usual channels
  5. 5. The difference: DIY, share... Create Pages a Profile Many places Free se Feeds Feeds Shared photos and bookmarks Fundraising
  6. 6. Organisations using Web 2.0 More emphasis on how we can help you with a range of services from many sources Plus a voice for individuals on the site
  7. 7. New-style local sites Groups - Buzz News Events Resources Personal space People become the content
  8. 8. People can create information and discussion tools - free Feed reader Email/Web group
  9. 9. Free collaboration tools Google docs for shared editing
  10. 10. Free publishing tools Blog Wiki Feed from blog Pictures from Flickr
  11. 11. Set up in Facebook - free
  12. 12. You can change gradually Use free tools to offer new services Go where people are gathering online Use a mix of media However - this will mean changes in culture Shifts of control Members doing things for themselves Organisations becoming by-passed if they don’t change
  13. 13. ... change power relationships
  14. 14. Playing this through Invent a scenario Where is this - organisation, locality What are the main challenges Who are you aiming to help - and why Develop a plan Choose from card set 15 point budget Tell the story of what happens
  15. 15. The scenario may be invented in the room as a whole with Character Challenges the facilitator, or groups may invent scenarios and present to each other as challenges. Designing the programme Sub-group 1 what is it like for characters Assessing results Method Cards Character Profiles Character Stories Scenario Plan Discussion Who and why Programme Development Sub-group 2 what is it Programme Challenges like for programme Skip the storytelling in a short session, and dis- cuss challenges likely to raise, first things to try Drew Mackie David Wilcox
  16. 16. Scenario Focus - who and why Methods Name:! Jackson (1)! Age: Not Given! Character Development Storyline Location:! Barton Hill, Bristol Digital Challenge Game Now Year 1 Year 2 Year 3 Year3+ Drops into the settlement to check Got some advice from small business Sets up a website to promote his band, He has to hire his equipment. His girl Continues to work in the warehouse emails. Looking for more gigs. Trawl- online about developing list of gigs he's hiring equipment i.e. lights and friend has given him a choice - it's her earning some decent money and do- ing local pubs backdrops. Doing part time work via and the baby or gigging - so he de- ing the odd gig Still using community access job search online. Gets his girl friend cides he needs to concentrate on seri- He hears about a multi-media project pregnant ous job search Now he has access at home he starts and a band member gets some multi- uploading his tracks online and starts media training and learns about mix- MUGGED! He secures some work in a warehouse to get more work as a result. Jackson ing video and audio discs but needs to use a computer and his mate, using their combined He gets mugged one night after a gig. skills, produce a music video through He loses his guitar He takes advantage of the e-learning digital television and wireless networks to improve his Stories skills. (Note: words in capitals denote a crisis or opportunity card) Workshop: Bristol Digital Challenge Group! Location: Barton Hill Community Centre, Bristol! Date:
  17. 17. David Wilcox