Measurement

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How to categorise, filter and manage your social media measurement

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Measurement

  1. 1. www.webmattersuk.com<br />
  2. 2. The next 10 minutes<br />Measurement tools<br />For Social Media platforms<br />By<br />A non techie!<br />
  3. 3. Traditional model (example)<br />
  4. 4. Social media example<br />
  5. 5. Types of measurement<br />Followers (better to have 1,000 or 100?)<br />Eyeballs/ views<br />Mentions/ posts and comments<br />
  6. 6. Define your outcomes<br />Create a journey for your followers/ fans/ subscribers to<br />go down so they end up with a call to action which<br />Achieves your outcome.<br />So.... Lets say your outcome is phone calls off your web<br />Site<br />You could.....<br />
  7. 7. www.<br />Outcome<br />
  8. 8. What can you measure?<br />LinkedIn<br />Connections<br />Group members<br />Contributions to discussions<br />Click through<br />Facebook<br />Fans<br />Friends<br />Page views<br />Click through<br /><ul><li>YouTube
  9. 9. Subscribers
  10. 10. Views
  11. 11. Click through
  12. 12. Twitter
  13. 13. Followers
  14. 14. Mentions
  15. 15. Messages
  16. 16. Click through</li></li></ul><li>What can you measure?<br />Blog<br />RSS<br />Page views<br />Other blog mentions<br />Click through<br />Email subscribers<br />Followers<br />Click Through<br />Page views<br />Outcome<br />How many calls <br />(tip: pick an 08 or IP 01/02 number<br /> with web stats so you can measure)<br />
  17. 17. Group them into<br />Mentions/ posts<br />Eyeballs<br />Followers<br />By tool<br />Links<br />
  18. 18. Can look something like this<br />Then trend these results to measure changes and outcome...<br />
  19. 19. Some measurement tools to help<br />Bit.ly - Shortens URLs Cross Platform Analytics + Free<br />Google Reader<br />Google Alert<br />(“feed” RSS)<br />Twitter Search<br />(RSS feed)<br />RSS results<br />Google Analytics, facebook (insights) and YouTube<br />Radian 6 (costs), Pepsi, AMD, Dell….<br />
  20. 20. Questions please?<br />

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