Introducing AnyRoad Atlas: the ultimate data analysis platform for brands seeking to create engaging experiences through proactive, actionable intelligence. In this live training, we will: - Discover the new, enhanced capabilities that AnyRoad Atlas offers to your brand - Understand how to tap into deeper cross-dimensional and cross-industry insights - Learn how to surface trends behind what’s driving positive or negative experiences with your brand across all qualitative feedback Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.

1. Live Training: Stay Ahead of the
Competition with AnyRoad Atlas

2. Reach out to our team at
experiences@anyroad.com | anyroad.com
Shaalin Parekh
Head of Product Marketing | AnyRoad
Mark Smith
Solutions Consultant | AnyRoad

3. Q&A
Please ask!
We’ll answer at the end
TWITTER
Reach out to us!
@ANYROAD
AUDIO
Configure on the
bottom left
RECORDING
We’ll share the
recording tomorrow via
follow up email
Welcome

4. CONTENTS
1 AnyRoad Atlas Overview
2 Customer Results
3 Use Cases
4 Demonstration
5 Q&A

5. Atlas Overview

6. • What about the experience
was impactful?
• Did it have a long-lasting
impact on consumers?
• How impactful are
the experiences
of peer brands?
You see the smiles, but do you understand
how consumers engage with your experiences
and why they drive impact?

7. To truly understand impact and craft the most engaging
experiences, you need 3 dimensional data
Metrics (3D Data) Action (Analytical Capabilities)
An experience focused on
21-30 year olds would drive
10% increase in lifetime value.
NPS
DEMOGRAPHIC
POST-EXPERIENCE
SPEND

8. AnyRoad Atlas:
REPORTS & INSIGHTS
Quantify the impact of
experiences with out-of-the-box
dashboards, allowing you to
quickly visualize your data.
EXPLORER
Custom segmentation by
demographic, psychographic,
and more, to quickly pinpoint
trends.
INDUSTRY BENCHMARKS
Aggregated averages across
AnyRoad’s customer base in
your industry to show where
you are over- and
under-performing peers.
FEEDBACK ANALYSIS
Surface key themes that
impact your NPS by
applying NLP.
Understand WHY Experiences are Driving Impact
Shape what’s next, derive actions to improve the impact of your experiences.
Understand the Impact
Evaluate effectiveness of programs
72
93
68
89

9. See NPS trends over
time and compare to
industry benchmarks
Explorer & Industry Benchmarks

10. Feedback Analysis
Key driver of
positive impact
Key driver of
negative impact

11. Use Cases

12. Ways to Use Atlas
What exactly
should I improve
about my
experiences?
Are my
experiences
driving impact to
the right
audiences?
Where do I focus
to improve my
experiences?

13. Customer Results

14. Pinpointed overall NPS was
brought down by extensive
walking that heavily impacted
the 61+ demographic, and
were able to add a new
experience type for that
demographic, which
immediately brought the
average NPS up.
Understanding Declining Visitor NPS
Higher
NPS
Increase
in Brand
Conversion

15. Reach out to our team at
experiences@anyroad.com | anyroad.com
Q&A

16. Thank you.