B2B survey brand awareness

1. B2B-survey
IT-brand awareness in chemical industry
Please note that all data in the report has been changed and serves for demonstration purposes only

2. General information
TA R G E T
Brand awareness assessment among
enterprises of chemical industry
TA S K S
▪ Determine name recognition of BRAND
▪ Determine brand awareness of BRAND
▪ Calculate logo recognition index of BRAND
▪ Describe brand experience:
▪ Knowledge of advertising
▪ Experience of using
▪ Describe the experience of interacting with the brand of BRAND
▪ Compare Name Recognition Index of BRAND with competitors
▪ Determine the plans and priorities of enterprises of chemical industry
in terms of use of digital twins, optimization
G E O G R A P H Y
__________
O B J E C T S O F
R E S E A R C H
Chemical industry
enterprises
M E T H O D O F
R E S E A R C H
Online survey
S A M P L E S I Z E
250 profiles
T I M E L I N E S
2
June 2023

3. 3
Summary
✓ The coefficient of individual fame usually shows the upper limit of induced fame of Brand: it is 59.2%,
✓ Whereas when assessing the popularity of a list of brands (along with competitors), the indicators are usually lower. Indicator of induced fame (recognizability) BRAND is
40%, which is a high figure: only the brand awareness index is higher for Siemens (57.2%)
✓ Logo recognition index is almost equal to the individual name recognition index: 60%, which is a fairly high indicator (for brands from the TOP-3 it is usually in the range of
40-80%)
✓ About 60% of respondents have come across a brand in various sources: the majority are familiar with the brand from news, articles and advertising, the website
✓ 10% heard about BRAND from friends and colleagues. Approximately the same number (11.6%) read about the brand on social media
✓ About two-thirds of the respondents did not work with BRAND. 9.2% of respondents worked in supply chain management, 6.4% in production asset efficiency management,
8% in design, and 7.2% in production process optimization.
✓ Just over 40% have not heard of BRAND and had no experience of interacting with the software, the rest of the answers were distributed as follows: almost 30% rate the
impression as good, about 15% as average, a little more than 8% as excellent, and only 1.6% as unsatisfactory
✓ If we bring the assessments to a single form (4-point scale), then the average assessment of interaction with BRAND is 71% of the maximum possible 100%.
✓ With software BRAND 57% of the respondents are familiar with the management of the efficiency of production assets to one degree or another, of which 36% are familiar
with the solution BRAND. At the same time, only a fifth part of respondents (21.6%) have a low priority for performance management, and a fourth of the respondents
(23.6%) have already implemented asset performance management. Half of the surveyed enterprises are planning to implement a solution for managing production assets.
✓ As in the issue of performance management of production assets, only a fifth of the priority of supply chain optimization is low (20.4%).
✓ More than half of the surveyed enterprises plan to implement a solution to optimize the supply chain - 53.2%, while the fourth part of the solution has already been
implemented and is being used (20.4%)
✓ More than half of the surveyed enterprises (56.4%) are not able to track progress on the current project in dynamics (compared to initial estimates)
✓ 55.2% of enterprises do not use digital twins in their work. At the same time, a fifth of the respondents (almost 20%) answered that they plan to use it.

4. GENERAL ISSUES
BRAND AWARENESS

5. 5
Brand awareness
Have you heard about the BRAND? N=250
Induced fame (aided call) - a representative of the target audience recognizes the
brand when he sees or hears it. At the same time, for this recognition index
(knowledge with a hint), one can consider the recognition of a name, logo, slogan, or
the like. The recognition rate of successful leading brands is 40% or more.
In this study, no assessment was made, but there are also additional recognition
indices:
Top-of-mind - the first brand that is remembered by the consumer when mentioning
a product or solution without a prompt. A high rate for this type of recognition (for
example, over 50%) indicates that the brand is perceived by consumers as the
undisputed leader in its product category, and the very category of
products/solutions is associated with the brand for most of them. for developing
brands, the indicator usually ranges up to 20%, for market leaders (TOP-3, TOP-5) -
from 20 to 40%.
Spontaneous recognition (unaided call) - the brand is called by the consumer among
the solutions named for the specified category without prompting. It speaks about
the perception by consumers of this brand as one of the leaders in the product
category.
Familiar with the name
BRAND, 59.2%
Not familiar with
brand, 40.8%
Induced fame (recognition) of BRAND

6. 6
Recognition compared to competitors
Listed below are companies that provide performance management solutions for manufacturing assets. Which of the following companies have you heard of? N=250
✓ The coefficient of individual fame usually indicates the maximum induced fame: it is 59.2%,
✓ Whereas when assessing the popularity of a list of brands (along with competitors), the indicators are usually lower. Indicator of
induced fame (recognizability) BRAND is 40%, which is a high figure: only the brand awareness index is higher Siemens(57.2%)
57,2%
40,0%
28,8%
21,2% 21,2% 20,0% 19,2%
12,0%
8,4%
Recognition in comparison with competitors
Siemens AVEVA Bentley Honeywell ABB Hexagon GE Digital Aspentech None of these

7. 7
Logo recognition among enterprises chemical industry
Have you ever seen this logo? N=250
✓ Logo Recognition Index of BRAND is almost equal to the individual name recognition index
✓ 60% is a fairly high indicator (for brands from the TOP-3 it is usually in the range of 40-80%)
Logo fame of BRAND
Familiar with the
logobrand, 60,0%
Haven't seen the logo
beforebrand, 40,0%

8. GENERAL ISSUES
EXPERIENCE WITH BRAND

9. 9
Brand experience: brand information sources
N=250
✓ About 60% of respondents have come across a
brand from one source or another:
✓ The bulk of the brand is familiar with news,
articles and advertising, as well as a website
✓ 10% heard about BRAND from friends and
colleagues
✓ Approximately the same number (11.6%) read
about the brand on social networks
0,8%
7,2%
10,0%
11,6%
16,0%
23,2%
24,4%
40,8%
In what sources did you come across BRAND
I haven't heard about
BRAND in the last 3
months
News and articles on the
Internet
Search on the Internet
Web siteBRAND
Social media
From friends
Print news and magazines
Other

10. 10
Brand experience: working contacts
Have you worked with BRAND and in what area? N=250
✓ About two-thirds of the respondents did not work with BRAND
✓ 9.2% of respondents worked in supply chain management
✓ In the management of the efficiency of production assets - 6.4%
✓ In design - 8%
✓ In the optimization of the production process - 7.2%
Work experience with BRAND
No, did not work
withbrand,71,6%
Yes, in design,8,0% Yes, in asset
performance
management,6,4%
Yes, in supply chain
management,9,2%
Yes, in process
optimization,7,2%

11. 11
Brand experience
How would you describe your experience of interacting with BRAND? N=250
✓ As in the previous questions, just over 40% had not heard of BRAND and had no experience of interacting with software, the rest of the answers were
distributed as follows:
✓ Almost 30% rate the experience as good
✓ About 15% - as an average
✓ Slightly over 8% as excellent
✓ And only 1.6% as unsatisfactory
46,4%
29,2%
14,4%
8,4%
1,6%
If we bring the assessments to a single form
(4-point scale), then the average
assessment of interaction with BRAND is
71% out of the maximum possible 100%.
To compare with world and indicators of
other software for assessing customer
satisfaction/loyalty, you can also use the
index NPS (10-point scale)
impression of interaction with BRAND
I haven't heard about BRAND Good Average Excellent Unsatisfactory

12. GENERAL ISSUES
PLANS AND PRIORITIES OF ENTERPRISES

13. 13
Production asset performance management
How well do you know the solutions BRAND for Asset Performance Management? What is the priority of the question...? Do you have a program...? N=250
✓ With decision BRAND 57% of respondents are familiar with managing the efficiency of production assets to one degree or another,
✓ of which 36% are familiar with the solution BRAND
✓ At the same time, only a fifth of the respondents (21.6%) have a low priority for performance management.
✓ And a quarter of respondents (23.6%) have already implemented asset performance management
✓ Implementation of a production asset management solution is planned for half of the surveyed enterprises
66,4%
21,6%
12,0%
23,6%
26,4%
50,0%
Are you familiar with the solutions?BRANDto
manage the efficiency of production assets
Priority management of the efficiency of
production assets
The presence of asset performance
management in the enterprise or plans for its
creation
High priority Low priority Very high priority
Yes, planned
No
Yes, carried out
Unfamiliar, 43%
Very good, 12%
Good enough, 21%
Not very familiar,
21%
Extremely familiar,
3%

14. 14
Supply Chain Optimization
What is the priority of Supply Chain Optimization for your company? Do you have a program for the introduction of technology ...?N=250
✓ As in the issue of performance management of production assets, only a fifth of the priority of supply chain optimization is low (20.4%)
✓ More than half of surveyed enterprises plan to implement a solution to optimize the supply chain – 53.2%
✓ At the same time, the fourth part of the solution has already been implemented and is being used (20.4%)
64,0%
20,4%
15,6%
20,4%
26,4%
53,2%
Supply chain optimization issue priority Implementation of solutions to optimize the supply chain is
underway or planned
High priority Low priority Very high priority
Yes, planned
No
Yes, carried out

15. 15
Progress tracking and digital twins
N=250
✓ More than half of the surveyed enterprises (56.4%) are not able to track progress on the current project in dynamics (compared to initial estimates)
✓ And also, more than half of enterprises do not use digital twins in their work (55.2%)
✓ At the same time, a fifth of the respondents (almost 20%) answered that they plan to use digital twins
19,6%
25,2%
55,2%
Are you able to track progress on the current
project against initial estimates? Do you use digital twins in your work?
We plan to use We use it We do not use
No; 56.4%
Yes; 43.6%

16. 16
Used industrial technologies
What industrial technologies do you use or plan to use in your company? N=250
smart field Intelligent data storage.
We plan to start tracking projects with initial
estimates. Cloud B2B Enterprise System
Computer modeling of nanomaterials
Improved "Program control" which allows you to track
information on the completeness of input. Implementing an electronic decision support system
Digital twins (AR), RFID identification of
materials.
Own patented technologies
Production asset performance management
Supply Chain Optimization
Digital twins
procurement automation based on artificial
intelligence Production control technologies Bioengineering technologies
equipment improvement
introduction of new technologies Import substitutionRPA
Logistics optimization systems for the supply of raw
materials and components to production sites. digital core
continuity and direct flow of technological processes
Increasing the company's internal expertise through
RPA Energy Saving Technologies
Implementation of remote maintenance of
loading racks
Improve group workflow. Implementation of business intelligence systems. throughPLMsystems
Implementation of digital intelligent sensors
for measuring technological means with the
Hart control protocol
Implement part of artificial intelligence To plugPRA Self-taught chain of supply IS
Launch of Bently Nevada Vibration and
Thrust Monitoring Systems
Smart route map. Build digital employees. industrial waste disposal
Enterprise information management
systems.
Systematization, accumulation and
protection of intangible assets. Digital
reverse engineering. Technology transfer
Reduce the flow of technical failures, increase the
number of bot projects. Improve digital twins.
Unloading and shipment of assets of chemical
accumulations at enterprises with further
reclassification. scada-systems
Integration into AI manufacturing processes Stabilize progress tracking on the current project. Checking the quality of oil
Enterprise information management systems
Convergence of digital and physical
Systematization, accumulation and
protection of intangible assets
Digital twins
Technology transfer.
Improved mechanized collection of information. Increasing flow supply chains, working with PRA Artificial intelligence Ecology protection.