This is a proposal on how Live Mag SA can improve its website.We based our recommendations on the findings we found after auditing their social media sites as well as used google analytics to drive our research process.
ASAE Lunch Learning Webinar: Modern Practices in Promoting Online Education &...Elizabeth Mackenzie
Join us as we focus in on today’s user-driven buying experience and what it means to the way that your organization promotes its online education programs. Whether you offer a certification program, webinars, on-demand videos or continuing education credit programs, this webinar will focus on what you need to do to better promote, engage and measure user behavior.
A Digital marketing Solution - Skybound Digitalskybound
Skybound Digital is a digital marketing agency based in Oklahoma City that offers various digital marketing services like SEO, social media marketing, email marketing and more. They specialize in helping businesses boost their online presence and generate more leads through cost-effective digital campaigns. Their services include different SEO packages starting at $500 per month that provide specialist hours and guaranteed improvements to businesses' search rankings and traffic.
This document outlines a session on search engine marketing and optimizing a website for Google. It discusses Google's dominant role in search, how to improve a website's search engine optimization through techniques like optimizing title tags, meta descriptions, internal linking, and site speed. The document provides an agenda for explaining factors that influence search engine rankings, how to select keywords, and methods for online PR and link building to further optimize a website's presence in search results.
This document provides an overview of digital marketing techniques. It discusses various components of digital marketing including content marketing, search engine optimization (SEO), social media marketing, web analytics, online advertising, and mobile marketing. Specific social media platforms like Facebook, Twitter, YouTube, and LinkedIn are examined in terms of their marketing potential and common advertising strategies. Challenges for digital marketers are also reviewed.
Digital marketing trends that will dominate 2019Divya B
Businesses have direct impact on the websites ranking,that you generate with your digital presence.If you really need to acquire the top position in search engine rankings then you have to realign on your latest digital marketing trends than the used digital marketing trends in 2018. The Google algorithms and other specific assessment parameters are frequently experience some modifications
To know more click on the link given below:
https://gdms.texilaconference.org/blog/latest-digital-marketing-trends-that-will-dominate-2019/
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
This document discusses optimizing conversion rates (CRO) on websites and mobile sites. It provides tips for CRO including testing different elements like headlines, offers, and calls-to-action through A/B split tests and analytics. Mobile site optimization tips are given like ensuring buttons are big, isolated, reachable by thumb. The document also discusses how the purchase journey has changed and is now non-linear across channels with consumers in control.
The document discusses developing an app called "Guinness Pub Finder" to help fans of Guinness beer locate pubs serving Guinness when out looking for a drink. Research found Guinness fans are mostly male, aged 25-54, without children at home. The app will allow users to find nearby pubs, rate pubs and Guinness pours, providing value to fans and marketing data for Guinness. Developing the app required accessing pub location data from Guinness' distributor, designing user experiences around finding and rating pubs, and deploying the minimum viable product which saw limited but successful adoption.
ASAE Lunch Learning Webinar: Modern Practices in Promoting Online Education &...Elizabeth Mackenzie
Join us as we focus in on today’s user-driven buying experience and what it means to the way that your organization promotes its online education programs. Whether you offer a certification program, webinars, on-demand videos or continuing education credit programs, this webinar will focus on what you need to do to better promote, engage and measure user behavior.
A Digital marketing Solution - Skybound Digitalskybound
Skybound Digital is a digital marketing agency based in Oklahoma City that offers various digital marketing services like SEO, social media marketing, email marketing and more. They specialize in helping businesses boost their online presence and generate more leads through cost-effective digital campaigns. Their services include different SEO packages starting at $500 per month that provide specialist hours and guaranteed improvements to businesses' search rankings and traffic.
This document outlines a session on search engine marketing and optimizing a website for Google. It discusses Google's dominant role in search, how to improve a website's search engine optimization through techniques like optimizing title tags, meta descriptions, internal linking, and site speed. The document provides an agenda for explaining factors that influence search engine rankings, how to select keywords, and methods for online PR and link building to further optimize a website's presence in search results.
This document provides an overview of digital marketing techniques. It discusses various components of digital marketing including content marketing, search engine optimization (SEO), social media marketing, web analytics, online advertising, and mobile marketing. Specific social media platforms like Facebook, Twitter, YouTube, and LinkedIn are examined in terms of their marketing potential and common advertising strategies. Challenges for digital marketers are also reviewed.
Digital marketing trends that will dominate 2019Divya B
Businesses have direct impact on the websites ranking,that you generate with your digital presence.If you really need to acquire the top position in search engine rankings then you have to realign on your latest digital marketing trends than the used digital marketing trends in 2018. The Google algorithms and other specific assessment parameters are frequently experience some modifications
To know more click on the link given below:
https://gdms.texilaconference.org/blog/latest-digital-marketing-trends-that-will-dominate-2019/
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
This document discusses optimizing conversion rates (CRO) on websites and mobile sites. It provides tips for CRO including testing different elements like headlines, offers, and calls-to-action through A/B split tests and analytics. Mobile site optimization tips are given like ensuring buttons are big, isolated, reachable by thumb. The document also discusses how the purchase journey has changed and is now non-linear across channels with consumers in control.
The document discusses developing an app called "Guinness Pub Finder" to help fans of Guinness beer locate pubs serving Guinness when out looking for a drink. Research found Guinness fans are mostly male, aged 25-54, without children at home. The app will allow users to find nearby pubs, rate pubs and Guinness pours, providing value to fans and marketing data for Guinness. Developing the app required accessing pub location data from Guinness' distributor, designing user experiences around finding and rating pubs, and deploying the minimum viable product which saw limited but successful adoption.
The Social Sasquatch, or Oliver Jenkins, is an independent consultant who works with a collective of experts to provide social media, inbound marketing, content marketing, and event-based services to clients. Some case studies include increasing the reach of a campaign for TransferWise and engagement for the British Heart Foundation, as well as growing followers for FAT SALAD and recruitment for Festival Mule through social media campaigns. The Social Sasquatch aims to integrate with clients' existing marketing to deliver strategies that meet business objectives.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
AAyuja Inc. is an inside sales company that provides end-to-end sales, account management, and demand generation services to North American clients. They engaged bouryaku to increase website visits through social media, particularly LinkedIn. As a result of bouryaku's emailers, blog posts, and custom designs for social portals, visits to AAyuja's website from LinkedIn increased 430% and from Facebook increased 124%, leading to an overall 56% increase in website visits and 151% increase from the United States.
This document provides an overview of digital marketing basics. It defines digital marketing as marketing products or services using digital technologies like the internet through channels such as search engines, websites, social media, email and mobile apps. It compares traditional marketing methods like billboards, radio and print to digital marketing methods like social media, blogs, affiliates and website reviews. It explains that digital marketing allows for more reach, targeted marketing and is less expensive than traditional methods.
Pandora is an online music streaming service that uses a music genome algorithm to classify songs and create personalized radio stations for users. It launched in 2005 and pioneered a freemium business model, offering 10 hours of free listening per month. This risky approach worked well, as Pandora grew its user base and saw a 650% increase in profits from paying customers. However, other companies like Ning that tried freemium saw mixed results, and Ning ultimately abandoned the model in favor of premium services and advertising revenues. While freemium can drive growth, companies must balance user retention and managing abuse to remain profitable long-term.
Este documento presenta la introducción a la Santa Biblia Reina-Valera 2009 publicada por La Iglesia de Jesucristo de los Santos de los Últimos Días. Explica que es una revisión de la Biblia Reina-Valera de 1909, preservando su espíritu y lenguaje tradicional mientras actualiza la puntuación, ortografía y términos que han cambiado. También incluye notas, referencias cruzadas con otros libros canónicos y selecciones de la traducción de José Smith para ayudar en el estudio
The document outlines an agenda for a company launch campaign including objectives to develop a full digital customer campaign over two weeks to sign up 20% of 500 South African youth. It discusses targeting 18-30 year olds looking to advance their careers. Competitors offer similar courses but the strategy involves using insights from social media to create personas and ads to different age groups. A video series will track students' journeys and ads will direct to an interview day.
Mazen Al Adwani is an experienced logistics professional seeking a new role. He has over 5 years of experience in international logistics forwarding operations, most recently as an export team leader and operations manager. He has a bachelor's degree in science and various logistics and business training certificates. His experience includes mentoring export shipments, liaising with counterpart offices, and managing maritime operations. In his personal time, he enjoys playing football and spending time with family.
Nine Pins Winery is located in an old bowling alley building in Ellensburg, WA. Their mission is to offer a unique experience where guests can learn about the history of the building while enjoying handcrafted wines. The winery strives to balance history, experience, and quality. Their winemaker uses traditional methods to create approachable wines. Nine Pins aims to appeal to both local residents and college students by offering multiple price points and events in their repurposed bowling alley atmosphere. Their goal is to establish brand loyalty and expand distribution within Washington state.
El documento explica el concepto de retroalimentación negativa y cómo se produce un circuito de retroalimentación negativa que aumenta los estados emocionales internos. Para romper este circuito, es necesario cambiar los pensamientos de manera que puedan alterar las respuestas físicas y apaciguar la intensidad emocional en lugar de aumentarla. Las técnicas cognitivas buscan ayudar a cambiar la forma en que las personas afrontan los problemas para controlar el estrés.
this is helpful book for lifestyle and helping material for students and teachers that want to show their children better way of teaching by showing this slideshow on this beautiful website slideshare.
Pandora is an online music streaming service that uses a music genome algorithm to classify songs and create personalized radio stations for users. It launched in 2005 and pioneered a freemium business model, offering 10 hours of free listening per month. This risky approach worked well, as Pandora grew its user base and saw a 650% increase in profits. However, other companies like Ning that tried freemium saw less success and had to change business models. While freemium can work if retention rates are high, it also risks abuse that strains resources.
elementos raciales y culturales propios de los pobladores de la españolaLeonardo Baldera Toribio
El documento describe los elementos raciales y culturales de los pobladores originales de La Española. La isla está dividida entre Haití y la República Dominicana. La composición étnica dominicana es 73% mulata, 16% blanca y 11% negra, mientras que el 95% de los haitianos son de ascendencia africana.
This document outlines plans for renovating a building on the Central Washington University campus into a yoga studio. It includes an analysis of the needs and target population, as well as regulatory requirements for the project. Floor plans show the proposed layout, which includes studios, locker rooms, a sauna, garden area, and juice bar. Cost projections are provided. The renovation aims to support student health and wellness by providing a space for yoga classes and teacher training.
This document provides details for a Mother's Day picnic event to be catered by Signature Events and Catering and held at Suncadia Resort. The picnic will be on June 11, 2015 and is expected to have 200 attendees. It will include a turkey bacon club sandwich, caprese wrap, lemon arugula penne pasta salad, assorted vegetables, kettle chips, and assorted cupcakes. Beverages will include lemonade, iced tea, water, wine, beer and a specialty cocktail. Entertainment will include lawn games, hiking down to the river, and a photographer. Transportation will be provided by a shuttle service. Various rental and service companies will provide flowers, sound system, invitations
This document outlines a creative strategy and campaign for Bacardi to build its brand in South Africa. The objectives are to establish Bacardi as a global, "untamable" brand and increase loyalty through trial. The target audience is described as urban, unconventional rebels.
The big idea is to activate Bacardi symbols across the country simultaneously to create mystery and buzz. The creative strategy involves partnering with 7 influential South African figures across music, fashion and DJing to represent the brand.
A content calendar and estimated budget are provided for campaign elements like a mobile game, events, merchandise and social/digital media. The goal is to drive awareness of the brand and its positioning through different mediums over the course of
Are you thinking about seller your home? Here are 7 easy steps to get you from listed to sold with Team Page. Please feel free to contact us anytime at TeamPageHomes@gmail.com.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
The Social Sasquatch, or Oliver Jenkins, is an independent consultant who works with a collective of experts to provide social media, inbound marketing, content marketing, and event-based services to clients. Some case studies include increasing the reach of a campaign for TransferWise and engagement for the British Heart Foundation, as well as growing followers for FAT SALAD and recruitment for Festival Mule through social media campaigns. The Social Sasquatch aims to integrate with clients' existing marketing to deliver strategies that meet business objectives.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
AAyuja Inc. is an inside sales company that provides end-to-end sales, account management, and demand generation services to North American clients. They engaged bouryaku to increase website visits through social media, particularly LinkedIn. As a result of bouryaku's emailers, blog posts, and custom designs for social portals, visits to AAyuja's website from LinkedIn increased 430% and from Facebook increased 124%, leading to an overall 56% increase in website visits and 151% increase from the United States.
This document provides an overview of digital marketing basics. It defines digital marketing as marketing products or services using digital technologies like the internet through channels such as search engines, websites, social media, email and mobile apps. It compares traditional marketing methods like billboards, radio and print to digital marketing methods like social media, blogs, affiliates and website reviews. It explains that digital marketing allows for more reach, targeted marketing and is less expensive than traditional methods.
Pandora is an online music streaming service that uses a music genome algorithm to classify songs and create personalized radio stations for users. It launched in 2005 and pioneered a freemium business model, offering 10 hours of free listening per month. This risky approach worked well, as Pandora grew its user base and saw a 650% increase in profits from paying customers. However, other companies like Ning that tried freemium saw mixed results, and Ning ultimately abandoned the model in favor of premium services and advertising revenues. While freemium can drive growth, companies must balance user retention and managing abuse to remain profitable long-term.
Este documento presenta la introducción a la Santa Biblia Reina-Valera 2009 publicada por La Iglesia de Jesucristo de los Santos de los Últimos Días. Explica que es una revisión de la Biblia Reina-Valera de 1909, preservando su espíritu y lenguaje tradicional mientras actualiza la puntuación, ortografía y términos que han cambiado. También incluye notas, referencias cruzadas con otros libros canónicos y selecciones de la traducción de José Smith para ayudar en el estudio
The document outlines an agenda for a company launch campaign including objectives to develop a full digital customer campaign over two weeks to sign up 20% of 500 South African youth. It discusses targeting 18-30 year olds looking to advance their careers. Competitors offer similar courses but the strategy involves using insights from social media to create personas and ads to different age groups. A video series will track students' journeys and ads will direct to an interview day.
Mazen Al Adwani is an experienced logistics professional seeking a new role. He has over 5 years of experience in international logistics forwarding operations, most recently as an export team leader and operations manager. He has a bachelor's degree in science and various logistics and business training certificates. His experience includes mentoring export shipments, liaising with counterpart offices, and managing maritime operations. In his personal time, he enjoys playing football and spending time with family.
Nine Pins Winery is located in an old bowling alley building in Ellensburg, WA. Their mission is to offer a unique experience where guests can learn about the history of the building while enjoying handcrafted wines. The winery strives to balance history, experience, and quality. Their winemaker uses traditional methods to create approachable wines. Nine Pins aims to appeal to both local residents and college students by offering multiple price points and events in their repurposed bowling alley atmosphere. Their goal is to establish brand loyalty and expand distribution within Washington state.
El documento explica el concepto de retroalimentación negativa y cómo se produce un circuito de retroalimentación negativa que aumenta los estados emocionales internos. Para romper este circuito, es necesario cambiar los pensamientos de manera que puedan alterar las respuestas físicas y apaciguar la intensidad emocional en lugar de aumentarla. Las técnicas cognitivas buscan ayudar a cambiar la forma en que las personas afrontan los problemas para controlar el estrés.
this is helpful book for lifestyle and helping material for students and teachers that want to show their children better way of teaching by showing this slideshow on this beautiful website slideshare.
Pandora is an online music streaming service that uses a music genome algorithm to classify songs and create personalized radio stations for users. It launched in 2005 and pioneered a freemium business model, offering 10 hours of free listening per month. This risky approach worked well, as Pandora grew its user base and saw a 650% increase in profits. However, other companies like Ning that tried freemium saw less success and had to change business models. While freemium can work if retention rates are high, it also risks abuse that strains resources.
elementos raciales y culturales propios de los pobladores de la españolaLeonardo Baldera Toribio
El documento describe los elementos raciales y culturales de los pobladores originales de La Española. La isla está dividida entre Haití y la República Dominicana. La composición étnica dominicana es 73% mulata, 16% blanca y 11% negra, mientras que el 95% de los haitianos son de ascendencia africana.
This document outlines plans for renovating a building on the Central Washington University campus into a yoga studio. It includes an analysis of the needs and target population, as well as regulatory requirements for the project. Floor plans show the proposed layout, which includes studios, locker rooms, a sauna, garden area, and juice bar. Cost projections are provided. The renovation aims to support student health and wellness by providing a space for yoga classes and teacher training.
This document provides details for a Mother's Day picnic event to be catered by Signature Events and Catering and held at Suncadia Resort. The picnic will be on June 11, 2015 and is expected to have 200 attendees. It will include a turkey bacon club sandwich, caprese wrap, lemon arugula penne pasta salad, assorted vegetables, kettle chips, and assorted cupcakes. Beverages will include lemonade, iced tea, water, wine, beer and a specialty cocktail. Entertainment will include lawn games, hiking down to the river, and a photographer. Transportation will be provided by a shuttle service. Various rental and service companies will provide flowers, sound system, invitations
This document outlines a creative strategy and campaign for Bacardi to build its brand in South Africa. The objectives are to establish Bacardi as a global, "untamable" brand and increase loyalty through trial. The target audience is described as urban, unconventional rebels.
The big idea is to activate Bacardi symbols across the country simultaneously to create mystery and buzz. The creative strategy involves partnering with 7 influential South African figures across music, fashion and DJing to represent the brand.
A content calendar and estimated budget are provided for campaign elements like a mobile game, events, merchandise and social/digital media. The goal is to drive awareness of the brand and its positioning through different mediums over the course of
Are you thinking about seller your home? Here are 7 easy steps to get you from listed to sold with Team Page. Please feel free to contact us anytime at TeamPageHomes@gmail.com.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
An overview of the team, process, pricing and case studies related to Agent-cy SEO services including: SEO Audit , SEO Management, Content Marketing Services.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
The marketing department completed numerous projects in 2016 including redesigning newsletters, social media presence, client presentations, health coaching events, wellness materials, and the company website. Feedback from clients and brokers was overwhelmingly positive, with many commenting that Community Health Connections' marketing materials were among the best they had seen. Several new clients cited the improved marketing as a key reason for partnering with CHC.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
The document provides an overview of digital marketing and various digital marketing strategies and tools. It begins with an introduction to digital marketing versus web marketing. It then covers topics such as digital marketing audits, competitor research, the digital marketing mix including email marketing, search engine optimization (SEO), social media, and various social media platforms. The document provides definitions and explanations of these digital marketing concepts in 1-2 paragraphs for each topic.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
This document summarizes an online marketing workshop presented by Sam Shetty in August 2012. The workshop covered various online marketing topics including the digital landscape, search engine optimization, pay-per-click advertising, social media, and conversion rate optimization. It provided an overview of each topic and key considerations and best practices related to implementation. The document also included various statistics, diagrams, and tips to help attendees understand online marketing strategies and how to improve results.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
Similar to Live Mag SA: Presentation by Coded (20)
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
17. Advantages Of Keepitkhoi
• Contains animated gifs
( which means the images will
continuously loop without you
having to hit the play button)
• Contains a video tab which
acts as an about tab about the
founders of the site, as well as
videos of the different events
they attend.
• It has a platform for visitors of
the site to post creative
content
18. Disadvantages Of Keepitkhoi
• The site lacks new
content
• Some tabs contain
irrelevant content
• The site contains
repetitive images
•
19. Advantages of
Between10and5.com
• They have fresh
relevant local &
international content.
• All back links get to the
landing page.
• They have great
navigation on the site
20. Strategy
Findings
• Live Mag is a one of kind
platform without direct
competitors as it is a
teaching and
empowerment program.
• Positioned at the heart of
Johannesburg Youth
culture and houses the
most promising budding
young journalists and
photographers
Areas of concern
• We have noted that the
tabs on the site don’t hold
what the user expects to
find when clicking into
specific tabs.
• The site is not updated on
a daily basis
• Not all back links land on
specified destinations
• There is not a synergy
between the social media
sites and the website
21.
22.
23. Recommendations
• Our goal is to improve user
experience and drive traffic
to the site.
• The image above is a
template of how we
recommend Live Mag
should look and feel.
• We have combined fashion
and Life style as these are
closely linked and can exist
on a single tab
• We renamed culture to
urban culture as the tittle
proved to be confusing to
some users
• We added a tab for
entrepreneurship as articles
on entrepreneurship on the
site received the most likes
and interaction and we feel
content on this subject
matter should be increased
• We removed Win as a tab
and instead opted for pop
up messages whenever
certain competitions are ran