This is a presentation on how to make Bacardi's latest campaign blow up in the digital sphere.

1. Straight & Chaser
Untamable Brief

2. AGENDA:
Objectives
Target Audience
Big Idea
Creative Strategy
Content
Conclusion
Q&A

3. OBJECTIVES:
Build a Platform to
Entrench the Global
Brand Idea
“UntamableSince 1862”
In South Africa
Build emotional
connection with Bacardi
Brand
Dispell Negative
Preconceptions
Trial & Loyalty
Brand Awareness &
Meaning
Active Selection/
Conversion at POP

4. Target Audience

5. Urban
Unconventional
Rebels
Risk takers
Bold
Untamable

6. THEUntamableBIGIDEA

7. Catch the untamable Light:
Activate Bacardi Symbols around the country simultaneously
Creates Mystery & Buzz

8. Untamable Creative Strategy

9. 7 Wonders of Bacardi

10. DJ DooWap:
JoBurg
Yfm Dj
Personality
Bold
Different

11. Cassper Nyovest:
MafTown
Motswako Artist
Mr. Fill Up The
Dome
Hometown Glory

12. K.O:
Mpumalanga
Dust
CashTime Tsotsi
for Life
Effortless

13. DJ Tira:
Durban
Houshold Dj & Producer
Ezase Afro
Put Durban on the Map

14. Twinz on Decks:
Cape Town
Urban Dj’s
Double the
Trouble

15. Dj Speedsta:
Vaal
Club & Radio Dj
New Kid on the
Block

16. Maitele:
Pretoria
Fashion Stylist
Out the Box

17. Print Ad

18. Caracara

19. Gusheshe

20. Consol Solar Jar
Merchandise

21. Merchandise
LED Cocktail
Shaker

22. Untamable
Content

23. Mobile
Gamification

24. 1
2 3

25. 4 5
6 7

26. Social Media

33. Content Calendar

34. Week 1
Gamification Competition
Catch The Light
Launch Campaign
Promotional Campaign
The
Chosen 154
Venue
Teaser
YouTube Video
Launch
Facebook Ads
Activations – Every Friday
Week 2
Week 3
Week 5

35. Land a Positioning Provide More Info Internalize & Amplify Ambassadorship
Medium
Message
Purpose
Digital
Media
Facebook &
BTL,
YouTube
& Influencers
Drive
Awareness
Are you
Untameable?
This Party Is
for you
Terms and
Conditions &
How you can
better your
chances of
winning
This is the Party we
have been talking
about, checkout who
is involved
Communicate
To
A Large
Market of
Participants
Increase credibility
and Hype around
events

36. Estimated BUDGET
Expenses R
Promotion Merchandise
• Engraved mugs 26 950
• CaraCara( 10 per province) 245 000
• Gusheshe( 6 per province) 63 000
• Branding signage 47 250
• Print Ad 36 000

37. Estimated BUDGETExpenses R
Media
• Facebook 4 696
• You tube Instream ads 20 790
• Twitter -
• Instagram -

38. Estimated BUDGETExpenses R
App Development
• Estimated cost 80 000

39. Thank You