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LIVErtising 2015 5 advertising goes digital slideshare

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LIVErtising 2015 5 advertising goes digital slideshare

  1. 1. LIVErtising 15.5 ADVERTISING GOES DIGITAL (TOO)
  2. 2. WHY DIGITAL ?
  3. 3. DIGITAL = JOBS !
  4. 4. LIVErtising.NET IHECS 2014-20154
  5. 5. LIVErtising.NET IHECS 2014-2015 Mobile-ready company websites in Wallonia 5 68% 30% 5%
  6. 6. DIGITAL = ECONOMIC DEVELOPMENT !
  7. 7. LIVErtising.NET IHECS 2014-20157
  8. 8. LIVErtising.NET IHECS 2014-20158
  9. 9. LIVErtising.NET IHECS 2014-20159 http://livertising.net/blog/2014/10-dream-jobs-for-your-future/
  10. 10. LIVErtising.NET IHECS 2014-201510 http://www.digimedia.be/whos-who-company- list.php?lng=fr&rubric=whos-who-digital-media
  11. 11. DIGITAL = AUDIENCE !
  12. 12. LIVErtising.NET IHECS 2014-201512 total digital = 47%
  13. 13. http://media.strongview.com/pdf/StrongView_2015_Marketing_Trends_Result
  14. 14. BUT…
  15. 15. LIVErtising.NET IHECS 2014-201515
  16. 16. THE DIGITAL ECOSYSTEM
  17. 17. LIVErtising.NET IHECS 2014-201517
  18. 18. LIVErtising.NET IHECS 2014-201518
  19. 19. LIVErtising.NET IHECS 2014-201519
  20. 20. LIVErtising.NET IHECS 2014-201521
  21. 21. LIVErtising.NET IHECS 2014-201522
  22. 22. LIVErtising.NET IHECS 2014-201523
  23. 23. COOKIES…?
  24. 24. LIVErtising.NET IHECS 2014-2015 Are cookies dead? 25 02 03 01 limited REACH poor CROSS- DEVICE tracking PRIVACY concerns limited REACH poor CROSS- DEVICE tracking
  25. 25. LIVErtising.NET IHECS 2014-201526
  26. 26. LIVErtising.NET IHECS 2014-201527 If you continue to use this site without changing the settings, you consent to the use of the cookies.
  27. 27. LIVErtising.NET IHECS 2014-2015 So, what now? 28 02 03 01 STABLE identifiers STATISTICAL identifiers KNOWN identifiers STABLE identifiers STATISTICAL identifiers
  28. 28. LIVErtising.NET IHECS 2014-201529
  29. 29. BLOWING A FEW MISTAKES
  30. 30. #1
  31. 31. LIVErtising.NET IHECS 2014-2015 Blowing a few myths 32
  32. 32. Universal Google Analytics Touchpoints
  33. 33. LIVErtising.NET IHECS 2014-201534 https://support.google.com/analytics/?hl=en?utm_medium=email&utm_source=newsletter&utm_campaign=novem
  34. 34. 1 2 3 Benchmark?
  35. 35. LIVErtising.NET IHECS 2014-2015 example de silo en digital 36
  36. 36. LIVErtising.NET IHECS 2014-201537 S i l o s
  37. 37. LIVErtising.NET IHECS 2014-201538
  38. 38. #2
  39. 39. Content Link Reputation
  40. 40. LIVErtising.NET IHECS 2014-201541
  41. 41. LIVErtising.NET IHECS 2014-201542
  42. 42. LIVErtising.NET IHECS 2014-201547
  43. 43. LIVErtising.NET IHECS 2014-201550
  44. 44. #2
  45. 45. #3
  46. 46. LIVErtising.NET IHECS 2014-201554
  47. 47. LIVErtising.NET IHECS 2014-201555
  48. 48. LIVErtising.NET IHECS 2014-201556
  49. 49. LIVErtising.NET IHECS 2014-201557
  50. 50. LIVErtising.NET IHECS 2014-201558
  51. 51. LIVErtising.NET IHECS 2014-201559
  52. 52. LIVErtising.NET IHECS 2014-201560
  53. 53. LIVErtising.NET IHECS 2014-201561
  54. 54. LIVErtising.NET IHECS 2014-201562 http://goo.gl/bL9ldv
  55. 55. LIVErtising.NET IHECS 2014-201563
  56. 56. LIVErtising.NET IHECS 2014-201564
  57. 57. LIVErtising.NET IHECS 2014-201565
  58. 58. LIVErtising.NET IHECS 2014-201566
  59. 59. LIVErtising.NET IHECS 2014-201567
  60. 60. LIVErtising.NET IHECS 2014-201568
  61. 61. LIVErtising.NET IHECS 2014-201569
  62. 62. LIVErtising.NET IHECS 2014-201570
  63. 63. LIVErtising.NET IHECS 2014-201571
  64. 64. LIVErtising.NET IHECS 2014-201572
  65. 65. LIVErtising.NET IHECS 2014-201573 • CTA: wording, size, colour, location... • Headline (id.) • Copy: Product/service description • Design: style, colours, background, size, position • Visuals: position, size, people/abstract, gender, … • Forms: length, type of fields, place, CTA… • Pricing, promotional offers...
  66. 66. #3
  67. 67. LIVErtising.NET IHECS 2014-201575
  68. 68. LIVErtising.NET IHECS 2014-201576
  69. 69. LIVErtising.NET IHECS 2014-201577 Programmatic Buying RTB Ad Exchanges
  70. 70. #4
  71. 71. LIVErtising.NET IHECS 2014-2015 Blowing a few myths 79
  72. 72. LIVErtising.NET IHECS 2014-201580 AmplifyInteractBuild Launch your page Respond to fans Get shares, RTs, … Build a fan base Publish to fans Listen to fans

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