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This is the complete deck of slides used in my Master course on digital marketing communication at IHECS, Brussels, in 2016. It contains eleven chapters, respectively
1. Bring the Love Back
2. Are Traditional Media Dead?
3. Mapping the Journey
4. From Listening to Insights
5. Digital is NOT a channel
6. The Internet's Big Bang
7. The Digital Advertising ecosystem
8. Webdesign: Draper and Nerd
9. Social Media Marketing
I have provided the links to all videos, also viewable on https://goo.gl/p1p9gi
Get more from the course website LIVErtising.net and Twitter handle @LIVErtising.
I'd be grateful for comments or suggestions, shares and encouragement!