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Issues in Marketing Communication
#1
https://youtu.be/D3qltEtl7H8?list=PLJKL6MvJR-
AQAaQVzeFXIXsawMvmZBAsZ
LIVErtising.NET IHECS 2014-2015
What does the consumer feel?
talking
dialogue
listening
genuine
3
LIVErtising.NET IHECS 2014-2015
What does the advertiser
answer?
billboard
coupons
print campaign
28 to 34, modest disposa...
LIVErtising.NET IHECS 2014-20155
14% of people
trust ads
78%of people
trust
recommendations
LIVErtising.NET IHECS 2014-20156
LIVErtising.NET IHECS 2014-20157
LIVErtising.NET IHECS 2014-2015
http://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Radius-Top-Purcha
8
LIVErtising.NET IHECS 2014-2015
Issues in Marketing Communication
#1
Bring the love back
9 LIVErtising.NET IHECS 2014-2015
LIVErtising.NET IHECS 2014-2015
From
COMMUNICATION
to
CONVERSATION
10 LIVErtising.NET IHECS 2014-2015
LIVErtising.NET IHECS 2014-201511
LIVErtising.NET IHECS 2014-201512
LIVErtising.NET IHECS 2014-201513
LIVErtising.NET IHECS 2014-201514
LIVErtising.NET IHECS 2014-201515
#LIVErtising
LIVErtising.NET IHECS 2014-2015
Bring the love back
16 LIVErtising.NET IHECS 2014-2015
LIVErtising.NET IHECS 2014-201517
LIVErtising.NET IHECS 2014-2015
The Good
18
LIVErtising.NET IHECS 2014-2015
The Bad
19
LIVErtising.NET IHECS 2014-2015
“It’s OK to be ghetto”
20
LIVErtising.NET IHECS 2014-2015
The Ugly
21
LIVErtising.NET IHECS 2014-201522
LIVErtising.NET IHECS 2014-201523
hashtag-hijacking
brand bashing
LIVErtising.NET IHECS 2014-2015
UGC
24
LIVErtising.NET IHECS 2014-201525
LIVErtising.NET IHECS 2014-201526
LIVErtising.NET IHECS 2014-201527
LIVErtising.NET IHECS 2014-2015
What can we learn from this?
$12
$2.4M
28
LIVErtising.NET IHECS 2014-201529
LIVErtising.NET IHECS 2014-2015
http://susanetlinger.files.wordpress.com/2014
30
LIVErtising.NET IHECS 2014-2015
http://susanetlinger.files.wordpress.com/2014
31
LIVErtising.NET IHECS 2014-201532
LIVErtising.NET IHECS 2014-201533
LIVErtising.NET IHECS 2014-201534
https://youtu.be/c1qG2Q5-1mw?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
LIVErtising.NET IHECS 2014-201535
LIVErtising.NET IHECS 2014-2015
58%
59%
36
59%
58%
48%
LIVErtising.NET IHECS 2014-201537
59%
58%
48%
LIVErtising.NET IHECS 2014-201538
LIVErtising.NET IHECS 2014-201539
Really?
LIVErtising.NET IHECS 2014-201540
LIVErtising.NET IHECS 2014-201541
AmplifyInteractBuild
Launch your
page Respond to
fans
Get shares, RTs, …
Build a
fan bas...
LIVErtising.NET IHECS 2014-201542
LIVErtising.NET IHECS 2014-201543
2 31
LIVErtising.NET IHECS 2014-201544
LIVErtising.NET IHECS 2014-201545
http://adsoftheworld.com
LIVErtising.NET IHECS 2014-2015
What can we learn from this?
 the lines have blurred
 the info imbalance has
gone
 peop...
LIVErtising.NET IHECS 2014-201548
LIVErtising.NET IHECS 2014-201549
“I work for an awesome
company that makes
news videos. I have put
my life into this job,...
LIVErtising.NET IHECS 2014-201550
LIVErtising.NET IHECS 2014-201551
LIVErtising.NET IHECS 2014-201552
LIVErtising.NET IHECS 2014-2015
What can we learn from this?
h
t
t
p
:
/
/
b
i
t
.
l
y
/
0
0
53
LIVErtising.NET IHECS 2014-201554
3
2
1
LIVErtising.NET IHECS 2014-201555
1
2
3
4
LIVErtising.NET IHECS 2014-2015
Are
traditional
media
DEAD?56
LIVErtising.NET IHECS 2014-201557
01
58
LIVErtising.NET IHECS 2014-201559
LIVErtising.NET IHECS 2014-201561
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LIVErtising 2015 #1 - Presentation to support my Advertising Master course in marketing communication at IHECS, Brussels. It focuses on networked communication

Published in: Marketing
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LIVErtising 2015 1 Bring the love Back - Slideshare

  1. 1. Issues in Marketing Communication #1
  2. 2. https://youtu.be/D3qltEtl7H8?list=PLJKL6MvJR- AQAaQVzeFXIXsawMvmZBAsZ
  3. 3. LIVErtising.NET IHECS 2014-2015 What does the consumer feel? talking dialogue listening genuine 3
  4. 4. LIVErtising.NET IHECS 2014-2015 What does the advertiser answer? billboard coupons print campaign 28 to 34, modest disposable income 4
  5. 5. LIVErtising.NET IHECS 2014-20155 14% of people trust ads 78%of people trust recommendations
  6. 6. LIVErtising.NET IHECS 2014-20156
  7. 7. LIVErtising.NET IHECS 2014-20157
  8. 8. LIVErtising.NET IHECS 2014-2015 http://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Radius-Top-Purcha 8
  9. 9. LIVErtising.NET IHECS 2014-2015 Issues in Marketing Communication #1 Bring the love back 9 LIVErtising.NET IHECS 2014-2015
  10. 10. LIVErtising.NET IHECS 2014-2015 From COMMUNICATION to CONVERSATION 10 LIVErtising.NET IHECS 2014-2015
  11. 11. LIVErtising.NET IHECS 2014-201511
  12. 12. LIVErtising.NET IHECS 2014-201512
  13. 13. LIVErtising.NET IHECS 2014-201513
  14. 14. LIVErtising.NET IHECS 2014-201514
  15. 15. LIVErtising.NET IHECS 2014-201515 #LIVErtising
  16. 16. LIVErtising.NET IHECS 2014-2015 Bring the love back 16 LIVErtising.NET IHECS 2014-2015
  17. 17. LIVErtising.NET IHECS 2014-201517
  18. 18. LIVErtising.NET IHECS 2014-2015 The Good 18
  19. 19. LIVErtising.NET IHECS 2014-2015 The Bad 19
  20. 20. LIVErtising.NET IHECS 2014-2015 “It’s OK to be ghetto” 20
  21. 21. LIVErtising.NET IHECS 2014-2015 The Ugly 21
  22. 22. LIVErtising.NET IHECS 2014-201522
  23. 23. LIVErtising.NET IHECS 2014-201523 hashtag-hijacking brand bashing
  24. 24. LIVErtising.NET IHECS 2014-2015 UGC 24
  25. 25. LIVErtising.NET IHECS 2014-201525
  26. 26. LIVErtising.NET IHECS 2014-201526
  27. 27. LIVErtising.NET IHECS 2014-201527
  28. 28. LIVErtising.NET IHECS 2014-2015 What can we learn from this? $12 $2.4M 28
  29. 29. LIVErtising.NET IHECS 2014-201529
  30. 30. LIVErtising.NET IHECS 2014-2015 http://susanetlinger.files.wordpress.com/2014 30
  31. 31. LIVErtising.NET IHECS 2014-2015 http://susanetlinger.files.wordpress.com/2014 31
  32. 32. LIVErtising.NET IHECS 2014-201532
  33. 33. LIVErtising.NET IHECS 2014-201533
  34. 34. LIVErtising.NET IHECS 2014-201534 https://youtu.be/c1qG2Q5-1mw?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
  35. 35. LIVErtising.NET IHECS 2014-201535
  36. 36. LIVErtising.NET IHECS 2014-2015 58% 59% 36 59% 58% 48%
  37. 37. LIVErtising.NET IHECS 2014-201537 59% 58% 48%
  38. 38. LIVErtising.NET IHECS 2014-201538
  39. 39. LIVErtising.NET IHECS 2014-201539 Really?
  40. 40. LIVErtising.NET IHECS 2014-201540
  41. 41. LIVErtising.NET IHECS 2014-201541 AmplifyInteractBuild Launch your page Respond to fans Get shares, RTs, … Build a fan base Publish to fans Listen to fans
  42. 42. LIVErtising.NET IHECS 2014-201542
  43. 43. LIVErtising.NET IHECS 2014-201543 2 31
  44. 44. LIVErtising.NET IHECS 2014-201544
  45. 45. LIVErtising.NET IHECS 2014-201545 http://adsoftheworld.com
  46. 46. LIVErtising.NET IHECS 2014-2015 What can we learn from this?  the lines have blurred  the info imbalance has gone  people are creative are the brand 46
  47. 47. LIVErtising.NET IHECS 2014-201548
  48. 48. LIVErtising.NET IHECS 2014-201549 “I work for an awesome company that makes news videos. I have put my life into this job, but my boss says quantity, speed and views are what is most important. Marina Shifrin
  49. 49. LIVErtising.NET IHECS 2014-201550
  50. 50. LIVErtising.NET IHECS 2014-201551
  51. 51. LIVErtising.NET IHECS 2014-201552
  52. 52. LIVErtising.NET IHECS 2014-2015 What can we learn from this? h t t p : / / b i t . l y / 0 0 53
  53. 53. LIVErtising.NET IHECS 2014-201554 3 2 1
  54. 54. LIVErtising.NET IHECS 2014-201555 1 2 3 4
  55. 55. LIVErtising.NET IHECS 2014-2015 Are traditional media DEAD?56
  56. 56. LIVErtising.NET IHECS 2014-201557 01
  57. 57. 58
  58. 58. LIVErtising.NET IHECS 2014-201559
  59. 59. LIVErtising.NET IHECS 2014-201561

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