The document discusses rhythmic editing in music videos where cuts are made to the beat of the song. As the song gets more upbeat, the cuts increase in frequency to match the energy of the music and excite the audience. It also examines how male band members are often portrayed as practical in music videos, shown by their skilled playing of instruments. Finally, it explains how product placement in music videos aims to increase sales by associating brands with bands in a way that appeals to the genre and fans.

3. The editing for this video is fast and it
cuts to the beat of the song.This is called
rhythmic editing.This technique is typical
done in this genre of music.
As the band starts playing the frequency
of the cuts increases which make it feel
more upbeat and energetic which is also
shown when the camera cuts to the
audience.

6. Trevor Millum studied how men are represented in the
media. From his research he found out that men are
represented either as:
 Seductive
 Carefree
 Practical
 Comic
 Catalogue
The this music video the band members which are both male
have been shown as practical.This has been represented by
them playing their instruments, which shows that they are
skilful in doing this.

7. Product placement is used in music videos to try
and increase product sells.The audience (Fans) of
the band will be encouraged to buy the product
because a band that they like is using it.
The brand of the product will be associated with
both the band and the audience, the product
could be suited to the genre of music which will
also be suited to person watching the music video.
In addition to this the product will appeal to them.