2. New Product Definition
• Little flower- ‘real life’ flower.
– a type of chrysanthemum. Introduced by The Secret
Garden.
• Has a life span of up to 10 years
– minimum care and very low maintenance.
• The flower fully imported from Brazil, processed
in Taiwan, and produced using an advanced
technology originated from Japan.
• With vibrant and various colors which
represents different meaning .
3.
4. Features
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•
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Cute and adorable, non-allergenic
Easy to keep clean
No soil and fertilizer
No need for watering and sunlight
Keeps its shape, color and beauty
Does not die if you don’t water it more
than a month or two.
5. Features
• Suitable to be placed in an air-conditioned
room or in a cool dry place.
• Never grow - processed using frozen
technology from Japan to maintain its
softness and beauty.
• The stems is fragile – need careful handling
• The buds will close off during humid weather
and will bloom in dry weather.
6. Price
• Prices are from RM 14.90 to RM 299.90
• Depends on the sizes and designs of the vase.
• Cheapest product have the smallest size
– eg: “Mini Flower” and “Small hanging”.
• The “Giant tube” which has more flowers and
the tallest is the most expensive.
• Unique and exclusive design
– eg : “Fish” have higher price than others.
7. Distribution
• Online shipping
– Within 5 business days
– Shipping cost for RM9/kg-Peninsular (West Malaysia) and
RM15/kg (East Malaysia).
• Self-collect
– Subang Jaya office
– The Secret Garden Trading
Corporate Tower Subang Square,
Jalan SS15/4B, 47500 Subang Jaya, Selangor.
– Appointment
• Authorized seller / distributor
– contact the distributer through email:
sales@thesecretgarden.com.my
• Contact number +603-61426037 (Stephy)
8. Konzept Garden IOI Mall
grouor
The Room at Pahlawan Mall Melaka
Konzept Garden Mid
Valley Mall
10. Promotion
• Make a lot of promotion seasonally through Facebook page,
e-bay, Lelong
Example: Mother’s day
• Promotion is also being offered to customers who are
interested in starting a business.
11. Strategies
• Dropship agent: 3 Type
- Bronze, silver, gold ( different in fees and commision)
• Promoting through video – Youtube and official website.
• Advertising into newspaper and television.
• Beautiful Packaging : In hard, eye-catching
boxes together with an instruction care card.
12.
13. References
• Secret Garden Official Page:
http://www.thesecretgarden.com.my
• Micro Flower Official Blogspot:
microflowers.blogspot.com
• Secret Garden Fanpage via facebook:
http://www.facebook.com/SecretGardenFan
page
